Social media influencers have become important motivators in shaping tourist attitudes and behaviors. This study analyzed how exposure to influencer content impacts key outcomes for the destination Jordan. A survey of tourists who visited Jordan in the past 3 years measured their perceptions of influencer credibility, content quality, awareness/interest, trust/engagement, destination image, general tourism behavior, and intentions to revisit. Results of SEM analysis found significant positive effects of influencer marketing on both destination image and visit intentions. Awareness/interest and trust/engagement were most impactful, highlighting influencers' role in sparking early motivation. Content quality additionally predicted visit intentions by informing decisions. Perceived credibility made recommendations more persuasive. Furthermore, usage intensity positively moderated the mediated relationships, amplifying effects among heavy social media users. Findings provide theoretical validation of how influencers act as digital opinion leaders. By enhancing destination image through compelling portrayals, influencers shape audience travel interests and behaviors. Managerial implications suggest destinations should invest in influencer campaigns for reach and inspiration while ensuring content quality. Performance tracking informs optimal platform and demographic targeting. Overall, influencer marketing demonstrated significant persuasive appeal for potential tourists. This quantitative study pioneer’s measurement of influencer marketing's tangible impacts on key tourist metrics. The results empirically substantiate the ability of strategically leverage influencers to motivate visitation and guide decision-making. As practitioners refine partnerships for audience growth and branding, academic research must also advance a nuanced understanding of this emerging phenomenon at the confluence of social media and tourism consumer behavior.

Businesses heavily depend on social media to engage with customers, utilizing various platforms for interaction, feedback, and promoting products. The influence of social media on customer trust, loyalty, and satisfaction is a prominent subject. This study seeks to comprehend how businesses leverage social media to attain these objectives, utilizing both qualitative and quantitative methods. The initial exploratory phase collected qualitative data from 24 business enterprises, employing grounded theory techniques such as open, axial, and selective coding to pinpoint the primary factors affecting customer trust, satisfaction, and loyalty. Building on the insights from the exploratory study, the research proposes a model and hypotheses. The subsequent confirmatory study employs a quantitative approach, collecting data from 300 respondents in Jordan and utilizing Structural Equation Modeling (SEM) for analysis. Results underscore the pivotal roles of personalization, user-generated content, communications, word-of-mouth, emotions, promotions, and customer support as social media directions in shaping customer trust, satisfaction, and loyalty. This research provides valuable insights into the dynamics of how social media shapes customer relations, offering guidance to businesses navigating this ever-evolving landscape.

The aim of this study was to evaluate the impact of social media, big data, and data mining on the development of organizational behavior within the telecommunications industry in Jordan. The main objective of this study was to investigate the effects of technological components on the alteration of organizational behavior in the communications sector of Jordan. To accomplish this objective, a thorough empirical investigation was undertaken, encompassing the collecting of data from key stakeholders within the telecommunications sector in Jordan. A sample size of 412 participants, encompassing people from diverse roles within the communications sector, was chosen for the purpose of this study. The participants' replies and perspectives were gathered via the administration of surveys and conducting interviews, resulting in a comprehensive data set suitable for analysis. This study investigated the intricate relationship between the utilization of social media, the application of big data analytics, and the implementation of data mining techniques in influencing the dynamics of organizational behavior. The study's results underscored the substantial impact that social media platforms have on communication patterns and collaboration within telecommunication firms. Furthermore, the utilization of big data analysis has emerged as a significant catalyst for the enhancement of informed decision-making processes, exerting influence on diverse facets of organizational behavior, including strategic planning, employee engagement, and customer interactions. Data mining techniques have been identified as having a crucial function in extracting significant patterns and trends from extensive datasets, hence helping to the improvement of organizational learning and adaptation. The research findings indicated that the incorporation of social media, big data, and data mining technologies had a beneficial effect on the development of organizational behavior within the telecommunications industry in Jordan. The findings underscore the importance for enterprises to proactively utilize these technologies to cultivate a work environment that is characterized by increased agility, responsiveness, and collaboration. This study provides significant contributions to the subject of organizational behavior by examining the impact of social media, big data, and data mining within the specific context of the telecommunication sector in Jordan. The research sheds light on the transformative consequences of these technological advancements. The consequences of these findings have broad relevance for organizational leaders, politicians, and researchers, serving as a basis for further investigations in the dynamic realm of technology-driven organizational behavior.

The objective of this study was to evaluate the impact of social media, big data, and smart technology on intercultural communication and effective leadership inside the Ministry of digital & entrepreneurship. The main objective was to investigate the influence of these technical elements on organizational behavior and the efficacy of leadership within the particular setting of a government ministry dedicated to digital economy and entrepreneurship. In order to accomplish this goal, a thorough empirical inquiry was done, which included gathering data from important individuals involved in the Ministry. The study intentionally selected a sample size of 379 individuals, who represented various responsibilities within the Ministry. The process of data gathering entailed the distribution of surveys and the conduction of interviews to acquire valuable insights and viewpoints from the participants. The utilization of this approach yielded a resilient dataset that is well-suited for thorough investigation. The study explored the complex connection between the use of social media platforms, the implementation of big data analytics, and the incorporation of smart technologies in influencing the dynamics of intercultural communication and leadership inside the Ministry. The results emphasized the substantial influence of social media in promoting intercultural communication and cooperation among personnel within the Ministry. Moreover, the implementation of big data analytics has become a crucial element in improving decision-making processes, impacting several facets of leadership efficacy, strategic planning, and employee involvement. Smart technologies were recognized as crucial elements in establishing efficient communication channels and facilitating effective leadership practices. The study's findings emphasized the beneficial impacts of utilizing social media, big data, and smart technology in the Ministry of digital & entrepreneurship. The research highlighted the significance of government organizations incorporating these technologies in a proactive manner to foster a work environment characterized by improved multicultural communication, well-informed decision-making and efficient leadership. This study makes a substantial contribution to the comprehension of how technological improvements might influence organizational behavior and leadership practices in a government setting. It provides essential insights for policymakers, leaders, and researchers. The findings have broader significance beyond the Ministry, serving as a basis for additional investigation into the use of technology in intercultural communication and leadership effectiveness inside government institutions.

The COVID-19 pandemic has brought about significant transformations in various aspects of life. Shifts in consumer behavior, for instance, can exert influence on global economic operations. This situation indirectly boosts the e-commerce sector while expediting the decline of conventional retail. Matahari Department Store is an example of a retail business adapting to this trend. Matahari, a retail company, recently shifted its focus towards online marketing. On one of its social media platforms, Matahari consistently presents engaging content. Nevertheless, this does not necessarily imply that Matahari enjoys a high level of social media engagement. This study aims to evaluate how brand equity influences engagement behavior, with engagement goals acting as a mediator, while considering social media context as a moderating factor. The research employed a quantitative approach with a causal orientation. The target population for this study comprises the followers of the Matahi Department Store Instagram account. The sampling method employed was purposive, indicating that the sample was selected based on specific criteria. Data collection was conducted through the online distribution of questionnaires using Google Forms. The collected data was analyzed through the utilization of SMART PLS 3.0 software employing the Structural Equation Modeling (SEM) method. As per the research results, brand equity is influenced through engagement intention and exhibits a positive and statistically significant impact on both consumption and donation behavior. Additionally, the connection between intention to be involved and behavior in consumption is affected by media richness.

Higher education is currently facing a myriad of complex and diverse challenges. Increasing global competition, rapid developments in educational technology, and mounting pressures related to cost management and financing are factors that can significantly impact the higher education landscape. The aim of this research is to analyze the extent to which social media use can enhance organizational performance, ultimately influencing the organization's ability to foster innovation. This study employs a quantitative approach, collecting data through a questionnaire distributed to 205 respondents, consisting of faculty members working in private universities in Bandung, Indonesia. The questionnaire is designed using a 7-point Likert scale and distributed through an online survey platform. The research findings indicate that social media use has a positive and significant relationship with organizational performance and innovation performance in higher education. These findings are reinforced by the mediating role of organizational performance, explaining a significant portion of the positive influence of social media on innovation performance. The implications of these findings provide a foundation for universities to optimize the use of social media as a strategic tool in achieving performance goals and fostering innovation in the higher education environment.

Social media has proven to be quite effective in raising awareness and anti-corruption movements in society. This research aimed to analyze the use of social media Twitter as a means of the Corruption Eradication Commission (KPK) in conducting anti-corruption campaigns in Indonesia. The research employed a qualitative content analysis on the KPK's official Twitter account. The data were processed using the NVIVO 12 Plus software to answer research questions. This research revealed that the KPK's Twitter account is quite active in carrying out anti-corruption campaign activities, although in general it is not optimal. It can be seen from the low intensity of communication and limited communication network so that it is considered as less collaborative. Improving the problems is needed by KPK as it must also show good performance so that public trust continues in high condition. However, this research has limitations in looking at all anti-corruption campaigns carried out by the KPK because it only used Twitter as the reference. Therefore, further research is suggested to analyze all KPK social media such as Youtube and Instagram.

Given the widespread adoption of social media as a primary information source, organizations can no longer do without it. The importance of social media in creating sustainable company strategies has increased in tandem with the public's growing knowledge of sustainability issues. This study examines how marketing and social media can create brand sustainability plans. To create a practical framework for creating sustainability strategies, the relevant literature was evaluated. Market managers and digital marketers were surveyed using an online questionnaire. To extract conclusions from the data and model variables, a structural equation model was used. Findings from the survey indicate that businesses are increasingly turning to social media to share information with stakeholders, solicit opinions, and collect information for use in developing sustainability plans. Market managers play a vital role in ensuring the sustainability of their businesses. The research has theoretical and managerial implications.

The purpose of this paper is to examine the effect of some demographic characteristics of the Chief Executive Officer (CEO) on Financial Reporting Timeliness (FRT) in Saudi Arabia. More particularly, this study aims to test whether or not CEO characteristics, namely, tenure, accounting financial expertise, and sociability are associated with FRT. The sample of this study consists of 119 non-financial firms listed on Tadawul Stock Exchange for a period of four years (2014-2017). We use panel regressions and two proxies of FRT. Our findings report that a long-tenured CEO is associated with timely financial reports when the IFRS transition is simultaneously considered. This result implies that companies with a long-tenured CEO reduce the period taken to prepare and disclose their financial reports in the period of IFRS transition. Our findings show that CEO accounting financial expertise is significantly associated with timely financial reporting. This result implies that companies with a CEO who is an accounting financial expert reduce the period taken to prepare and disclose their financial reports on the capital market website. Our findings also report that CEO sociability is significantly associated with timely financial reporting in all instances. This result suggests that companies with a more sociable CEO reduce the period taken to prepare and disclose their financial reports on the capital market website. This result implies that when the CEO is more sociable via social media, firms tend to be more active in disclosing their annual reports timely. Overall, findings report that CEO characteristics do matter regarding the timeliness of financial reporting. Results are robust to an alternative measure of financial reporting timeliness. Our findings should be of interest to policymakers and regulators in Saudi Arabia in formulating new policies as they need to play a role in ensuring the shorter gap of financial report delay. The findings of this research have also a practical implication for shareholders and boards of directors in selecting a new CEO by taking into consideration their accounting financial expertise and their sociability on social media. Findings of this research contribute to the growing literature by examining the effect of CEO characteristics on timely reporting in Saudi Arabia, an understudied and unique context. The present study also complements the recent literature on the determinants of financial reporting timeliness by providing evidence that the sociability and accounting financial expertise of top leaders improve the financial reporting timeliness.

The goal of this study is to evaluate the way digital marketing (DM) works in increasing customer satisfaction (CS) and brand loyalty (BL) at the Saudi Arabian Restaurants. The study uses 7 variables for analysis such as Service quality satisfaction (SQS) Digital engagement satisfaction (DES) Recommendation Likelihood (RL) Digital Promotions (DP) Online Presence Perception (OPP) Promotions Effectiveness (PE) Social Media Engagement (SME). Data from customers using digital media has been gathered through questionnaires. 410 respondents provided the data, which was then examined using SPSS and AMOS. The study will give management the knowledge they need to modify procedures and train employees in order to satisfy customers and promote BL. Future research can be done across several corporate sectors and cultural contexts. The premise for this study is provided by this paper, which also offers managers useful guidance regarding how to train employees to increase consumer satisfaction and BL.