The expansion of tourism locations that are both creative and of high quality is a significant contributor to the expansion of the economy. The stages of tourism development that are influenced by the progression of information technology are represented by the term "smart tourism" in the context of the ecosystem of smart villages. Integrating micro-enterprises with tourist practices is one of the ways that may be utilised to speed up the development of villages. By implementing the concept of smart tourism, tourism integrated with information and communication technology (ICT) can potentially improve both the economics and the services provided by the tourism industry. This research aims to analyse the clustering of smart tourism potential possibilities within the Kemang sub-district. These areas' clustering depends on some variables, including infrastructure (access for tourists), innovation, technology, local wisdom, distinctiveness, and economic conditions. The Fuzzy C-Means (FCM) clustering approach is utilised. A Geographic Information System (GIS) is utilised to facilitate the process of determining which villages are included in each cluster. This is done to describe potential areas better. The value of the cluster evaluation using the Davies Boulding Index (DBI) obtained is 0.3819, and the number of clusters with the best performance is 3. There is a very potential cluster in Cluster 3, comprising two villages (Kemang and Atangsanjaya). A potential cluster was also detected in Cluster 2, comprising three villages (Tegal, Pondokudik, and Parakanjaya). Furthermore, a fairly potential cluster was detected in Cluster 1, consisting of three villages (Jampang, Pabuaran, and Bojong). Specifically, in the Kemang sub-district, it is anticipated that the findings of this study will provide an overview of possible sites for implementing environmentally conscious tourism.