The purpose of this study is to offer better understanding to the dimensions of e-service quality and relationship quality by building on previous literature on e-service quality of tourism sector in Jordan. Moreover, the study also aimed to study the influence of Electronic Service Quality on relationship quality within the tourism sector in Jordan from the customer's perspective. The Electronic Service Quality is represented by information quality, ease of use, reliability, privacy and responsiveness. The population of the study consisted international tourists, who visited (Dead Sea) Jordan during summer 2019. A convenient random sample was taken amounted (400) participants and PLS was used to examine the study hypotheses. The researchers found that there was statistically significant influence of the Electronic Service Quality on relationship quality. The study also indicates that ease of use, privacy and responsiveness had significant positive influence on relationship quality. The researchers recommended the use of electronic services and focus on the dimensions of e-service quality on tourism electronic services especially in Jordan.

Relationship quality plays a key role in maintaining the connection among parties in a supply chain. Relationship quality promotes loyalty of the supply chain’s factors. This study applies structural equation modeling (SEM) to point out factors affecting the relationship quality and loyalty between farmers and food companies in the rice supply chain. The research data were collected by stratified sampling with a sample size of 232 farmers associating with food companies in the rice supply chain in the Mekong Delta. The four impacting factors that the study has found out include trust, perceived benefit, support policy, and payment terms. Most importantly, the study has demonstrated that relationship quality has a positive correlation with loyalty among parties in the regional rice supply chain.