Food supply chain collaboration (FSCC) is a prevalent business strategy in developed countries. Despite the widespread adoption, there is still limited literature on FSCC in developing countries, including Indonesia. Therefore, the study aimed to analyze the factors of information sharing, relationship quality, and corporate shared value on supply chain collaboration and their effect on improving the competitiveness of rice main food products in Indonesia. The conceptual framework was developed from the Relational View theory as the basis for supply chain collaboration, which could prove beneficial in increasing the competitiveness of food products. The data were collected from three rice supply chain actors, namely farmers, rice milling units, and retailers, which were analyzed using partial least squares Structural Equation Modeling. The results showed that information sharing was the variable with the greatest effect on supply chain collaboration, followed by corporate shared value and relationship quality. Information sharing carried out by supply chain actors was due to dependence, trust, and commitment to relationships. Collaboration and information sharing among actors showed the potential to positively improve the competitiveness of rice main food products. These results provided valuable insights for food supply chain actors, emphasizing the importance of collaboration by considering economic, social, and environmental aspects.

In the face of global competition and the coronavirus disease-19 (COVID-19) pandemic, the logistics service providers (LSPs) are facing severe challenges to attain their logistics performance indicators. To continue in such a market place, LSPs need to maintain a dedicated integration relationship with their clients by enhancing client special treatment benefits. The aim of this study is to apply the relational view (RV) theory and the relationship marketing (RM) perspective to examine the moderation effect of special treatment benefits on the link between logistics integration and LSPs’ logistics performance (i.e., cost leadership and customer services innovation). Data was collected from 214 Malaysian LSPs, and analysed using partial least squares-structural equation modelling (PLS-SEM). Although the results show that logistics integration has a strong impact on both performances, further analysis shows that a high level of logistics integration has an association with high levels of special treatment benefits (moderating effect), in turn, maintaining performance at a high level. The exploring of the moderation effect of special treatment benefits contributes to the RV theory by incorporating the RM to reflect the moderation effect. Additionally, the study contributes empirically to the field of strategy and RM within the LSPs’ industry. Finally, the findings enable LSPs to better allocate resources to ensure more effective value-based strategies that emphasise on client special treatment benefits to develop financial confidence and maintain long-term dedicated relationships, so as to achieve the target outcomes.