The objective of this research was to evaluate the impact of the product element and logistics service quality on the customer experience within construction industries. A questionnaire was developed for data collection based on the gap analysis identified in the literature review. The questionnaire was administered face-to-face to customers associated with the construction industry. A structural model was created and the data were analysed by Structural Equation Modelling using IBM SPSS-AMOS Statistics for Windows version 21. Two aspects of product specialization and four aspects of customer experience were identified as key constructs for customer satisfaction. Product specialization was dependent on product marketing and product attributes. Customer experience was dependent on reputation, confidence, information and expertise. The analysis showed that product specialization and customer experience were major contributors to customer satisfaction. Recommendations using these findings were made for participating construction companies to restructure their business strategies to offer better services vital to customer satisfaction and better business.