This paper proposes the social network analysis (SNA), to study interaction among various
activities in a product development process (PDP). The implementation of SNA helps to
measure the properties of information flow and identifies PDP activities and limitations. The
findings of an exploratory research project which explores the potential of SNA, as an improve
tool for visually mapping and analyzing the stakeholders relationships found across the IC
substrates design/manufacturing’s PDP of the Unimicron Technology Corp. From the findings,
the authors prescribe the necessary SNA recommendations to improve the social conditions
within the PDP.