This research focuses on the consumer cyborg's engagement with social media, online shopping, and tourism activities. The objective is to explore the effect of narcissism, social media addiction, and self-esteem on online shopping and tourism addiction. The survey involved 221 participants chosen through the convenient sampling method. The data was processed using exploratory and confirmatory factor analysis and structural equation models. The findings of this study indicate that narcissism significantly influences social media addiction and self-esteem. Besides, social media addiction has a considerable effect on self-esteem. In addition, self-esteem significantly impacts both online shopping addiction and tourism addiction. These findings provide new insights into cyborg marketing and consumer addiction theory.

It is argued that excessive social media use can lead to an addiction. This study compares two proposed research models. The first model examines how social media addiction, narcissism, and self-esteem affect tourism addiction. Whilst the second model studies the impact of narcissism and self-esteem on social media and tourist addiction. There were also two research models proposed here. Data collection was obtained in Jakarta, with 214 participants chosen by using the convenient sampling method. Exploratory factor analysis and structural equation models were used to process the data. Social media addiction and narcissism affect self-esteem, while social media addiction and tourist addiction affect self-esteem. This research combines the study of addiction, modern media, and cyber marketing.

This study investigates the level of Narcissism among 185 Iranian auditors groups and narcissism has been used to describe people behavior in people groups. The present study uses a questionnaire to measure Narcissism and to examine the hypotheses of the paper analysis of variance and T-test are used. The results of testing hypotheses show that the level of narcissism was significantly different in auditors groups in private sector. However, in public sector, the difference between narcissistic personality in auditors’ groups is not significant. Results of the study also indicated that, in private sector, narcissistic personality in young generation of auditors was higher than audit old generation. These results confirm previous studies on narcissism indicating that narcissistic behavior was high among young generation. We suggest the Iranian association of certified public accountants (IACPA) to review the ethical training needs for auditors. In addition, audit firms can provide a system to increase interaction among old generations of auditors with young generation of auditors.