In this paper, a subjective and objective fuzzy-based Analytical Hierarchy Process (AHP) model is proposed. The model which is based on a newly defined evaluation matrix replaces the fuzzy comparison matrix (FCM) in the traditional fuzzy AHP model, which has been found ineffective and time-consuming when criteria/alternatives are increased. The main advantage of the new model is that it is straightforward and completely eliminates the repetitive adjustment of data that is common with the FCM in traditional AHP model. The model reduces the complete dependen-cy on human judgment in prioritization assessment since the weights values are solved automati-cally using the evaluation matrix and the modified priority weight formula in the proposed mod-el. By virtue of a numerical case study, the model is successfully applied in the determination of the implementation priorities of lean practices for a product development environment and com-pared with similar computational methods in the literature.