This study aims to investigate the impact of integrating essential factors on Internet usage continuance intention in students’ context. The proposed model examines the influence of perceived enjoyment, perceived image, satisfaction, information value, and emotional value on Internet continuance intention. Additionally, it investigates the role of Internet addiction, satisfaction, and continuance intention on academic performance among university students. A survey questionnaire method was adopted to collect data from university students in Jordan. Data was collected from 450 voluntary participants, and the analysis was conducted using SPSS and AMOS. The analysis results show that perceived enjoyment, perceived image, information value, and emotional value have a significant positive influence on continuance intention of Internet use. Besides, the results show that continuance intention has a positive impact on satisfaction and Internet addiction. While continuance intention has a significant positive impact on students’ academic performance, and Internet addiction has a significant negative impact on students’ academic performance, the impact of satisfaction on academic performance was not supported. This study is the first to examine integrating of perceived enjoyment, perceived image, information value, and emotional value on Internet continuance usage. Furthermore, this study is also distinguished from other studies by investigating the negative impact of Internet addiction on students’ academic performance gap.

During the past two decades, internet has penetrated into people’s personal lives, significantly. People communicate with each other through internet facilities such as email services, social web pages, etc. Internet has influenced so much of our lives that many people get addicted and it has become a serious issue among different societies. In this study, we perform an empirical study to find the relationship of three issues of age, gender and employment status on internet addiction behavior. The survey selects 190 men and 160 women from a city of NajafAbad located in province of Esfahan, Iran and a questionnaire consists of 35 questions are distributed among them. The survey uses Chi-Square statistics to examine the effects of three mentioned factors and the results indicate that internet addiction is more among singles than married (Chi-Square=19.94). The survey also indicates that internet addition is more on men than women do (Chi-Square=6.64). However, our survey does not find any evidence to believe job employment has any impact on internet addiction.