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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

Supply chain performance of Indonesian SMES: The role of digital leadership, supply chain innovation and E-HRM Pages 699-710 Right click to download the paper Download PDF

Authors: Yusuf Ronny Edward, Calen Calen, Nagian Toni, Thomas Sumarsan Goh

DOI: 10.5267/j.uscm.2024.10.005

Keywords: Supply Chain Performance, Indonesian SMEs, Digital Leadership, Supply Chain Innovation, E-HRM

Abstract:
The purpose of this study is to analyze the relationship between digital leadership variables and supply chain performance, supply chain innovation and supply chain performance and the relationship between electronic human resource management (E-HRM) and supply chain performance. The research method used in this study is a quantitative survey method research design. The technique used in selecting samples in this study is simple random sampling. Data collection in this study was done online by distributing questionnaires through the Google Form platform and obtaining direct responses from respondents. The number of respondents studied was 786 small and medium enterprises (SMEs) owners in Indonesia. The study uses path analysis techniques for data and hypothesis testing. Statistical testing on the path analysis model can be done using the partial least square method. The study uses a Likert scale, which is categorized into five categories: (1) strongly disagree, (2) disagree, (3) neutral, (4) agree, and (5) strongly agree. Data analysis in this study used Smart Partial Least Square (SPLS) software version 3.00. Model evaluation in testing with SPLS consists of two stages, namely, evaluation of the outer model and inner model. The evaluation of the outer model consists of factor loading tests, Average Variance Extracted, cross-loading, Cronbach's alpha, and composite reliability, while the evaluation of the inner model consists of the coefficient of determination (R2), cross-validated redundancy (Q2), Goodness of Fit (GoF), and hypothesis testing. The results of this research analysis are that digital leadership has a positive and significant relationship with supply chain performance, supply chain innovation has a positive and significant relationship with supply chain performance and e-HRM has a positive and significant relationship with supply chain performance. Digital Leadership involves leaders who can drive digital transformation and implement innovative strategies to leverage digital technologies. This involves the ability to understand and leverage technologies such as artificial intelligence, etc. In addition, digital leadership also involves sensitivity to change and the ability to drive innovation, collaboration, and technology adoption across SMEs.
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Journal: USCM | Year: 2025 | Volume: 13 | Issue: 4 | Views: 511 | Reviews: 0

 
2.

The role of brand awareness, digital marketing and electronic word of mouth (E-WOM) toward purchase intention on social media: An empirical study on Indonesian SMEs Pages 925-936 Right click to download the paper Download PDF

Authors: Nurjaya Nurjaya, Wentri Merdiani, Aditya Nova Putra, Denny Aditya Dwiwarman, Denok Sunarsi

DOI: 10.5267/j.ijdns.2024.12.002

Keywords: Brand Awareness, Digital Marketing, Electronic Word of Mouth (E-WOM), Purchase Intention, Social Media, Indonesian SMEs

Abstract:
This research aims to analyze the relationship between brand awareness and purchase intention. Digital marketing purchase intention and word of mouth on purchase intention. This research is quantitative research with an explanatory method that aims to explain the relationship between symptoms. This study intends to conduct hypothesis testing to explain the relationship and influence between variables. The data used in this study are primary data through an online questionnaire method. The questionnaire answers are in the form of a Likert scale which is an interval scale with a scale of 1 to 7. Data processing in this study uses the Partial Least Square (PLS) method with the help of SmartPLS software. This method is Structural Equation Modeling (SEM) which can accommodate the relationship between very complex variables but the data sample size is small. The respondents who were sampled were 436 MSME owners, while the questionnaires that were returned completely and filled out properly amounted to 344 questionnaires. The questionnaires that were valid and reliable from the next stage were distributed to the research respondents whose results would be processed using SmartPLS software. The stages of data processing carried out include evaluation of the measurement model (outer model) and evaluation of the structural model (inner model). Evaluation of the measurement model consists of validity tests and reliability tests. Validity test can be seen from the standardized loading factor value. An indicator is said to be valid when the loading factor value is greater than or equal to 0.7. While the reliability test is seen from the Cronbach's Alpha and Average Variance Extracted (AVE) values. A construct is declared reliable when the Cronbach's Alpha value is greater than or equal to 0.7 and the minimum AVE value is 0.5. Furthermore, the hypothesis test is to see the significance of the relationship between constructs which can be seen from the path coefficient. This calculation looks at the t-statistic and p-value values generated from calculations using SmartPLS. Path coefficients that have a t-statistic value ≥ 1.96 or have a p-value ≤ 0.05 are declared significant. The results of this research are that Brand awareness has a positive and significant effect on purchase intention. Digital Marketing has a positive and significant effect on purchasing intention. Word of Mouth has a positive and significant effect on purchasing intention.
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Journal: IJDS | Year: 2025 | Volume: 9 | Issue: 4 | Views: 204 | Reviews: 0

 

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