The significant of supply chain management (SCM) on the performance of organization's is described and evaluated in this study. The role of operational performance is examined regarding supply chain in textile and apparel sector which is crucial for the performance of whole organization. Textile industry of Indonesia in terms of revenue is anticipated to grow at an aggregated gross rate of 6.01%, during forecasted period, 2015-2025. Excellent SCM is necessary for managing this growth. Supply chain role is very crucial in this industry for flourishing but unfortunately operational performance of supply chain is not performing on required level. This is a cross sectional type of research and data collection from textile and apparel firm managers which directly supervise to supply chain division. Currently business environment is very competitive and organizations need to focus on SCOP except organizational performance. In this study, we try to find the solution of this problem after analyzing through jointly the mediating role of Information Technology (IT) and independence effect of Relational Capability (RC) and Organizational Culture Capability (OCC) on supply chain operational performance in Indonesian apparel and textile industry. Results indicate that this research is helpful to resolve supply chain operational issues in Indonesia.

This research analyzes the effect of digital marketing, digital orientation, marketing capabilities, and information technology capabilities on marketing performance of Indonesian SMEs. The methods are quantitative methods and data analysis techniques using AMOS 23 software based on Structural Equation Modeling (SEM). The method of selecting the sample uses the purposive sampling methods. The study uses data based on questionnaires to 338 SMEs respondents in Madura, Indonesia. The results of data analysis show that the digital marketing had a positive and significant effect on the marketing performance, the digital orientation had a positive and significant effect on the marketing performance, marketing capabilities had a positive and significant effect on the marketing performance and information technology capabilities had a positive and significant effect on the marketing performance. The theoretical implication of the research is that it finds additional knowledge of marketing strategy in the field of small medium enterprise. Then, marketing management by integrating marketing capabilities and information technology to optimize digital marketing on SMEs marketing performance.