To mitigate global environmental impact, the textile industry must integrate environmental innovation and operational efficiency. This research delves into the influence of Green Innovation (GIV) and Green Ambidexterity (GAD) on the attainment of Green Competitive Advantage (GCG), with a specific focus on the crucial role played by Green Resilient Supply Chain (GRC) that prioritizes sustainability. The study employs a cross-sectional explanatory survey method, drawing data from 150 textile companies in Indonesia. To comprehend the dynamic relationships between the variables at hand, the study adopts the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The findings demonstrate that Green Ambidexterity and Green Innovation directly enhance Green Competitive Advantage while also indirectly contributing through the establishment of Green Resilient Supply Chain. These results affirm that sustainable practices and Green Innovation are pivotal components of business strategies that align with regulatory and social expectations and bolster firms' competitive positioning. The implications of this study offer valuable insights for stakeholders, enabling them to formulate strategies that incorporate sustainability aspects into their business operations to achieve optimal outcomes in a fiercely competitive market context.

The purpose of this study was to examine the role of environmental consciousness and green intellectual capital (GIC) for green competitive advantage. The association between environmental consciousness and each component of GIC—green human capital, green relational capital, green structural capital—is tested in this study. Tests are also carried out to examine the association of each GIC element with green competitive advantage. Data were collected using an online questionnaire. A total of 237 questionnaires were sent to the CEOs of medium manufacturing companies in Bali Province, Indonesia. There were 72 returned questionnaires that could be analyzed (a 30.37% usable response rate). Data analysis was performed using variance-based structural equation modelling with the partial least square (SEM-PLS) approach with WarpsPLS 7.0. The findings show that there is a positive and significant association between environmental consciousness and each component of GIC: environmental consciousness with green human capital, environmental consciousness with green relational capital and environmental consciousness with green structural capital. The findings also demonstrate that each component of GIC has a significant positive association with green competitive advantage: green human capital with green competitive advantage, green relational capital with green competitive advantage and green structural capital with green competitive advantage. This research implies that going green through the adoption of green practices can contribute to green competitive advantage.