This research aimed to explore the influences of water tourism demand on tourists' revisit intention. The data were collected by a questionnaire from a sample group of Thai and foreign tourists who used a water transportation service on the Mekong River in Luang Prabang, Lao PDR. The random sampling method was used as a convenience sampling technique by quota sampling and classified by ports that served tourists in the Luang Prabang area. Then, the data were analyzed by confirmatory factor analysis (CFA) using the ADANCO software program to verify the structural validity of the latent variables and analyze the model’s consistency. The study found that factors affecting the demand for water tourism consisted of two components: (1) Tourism factors and (2) water transportation factors on the Mekong River. Considering the factors that affected the demand for water tourism, it was found that the most influential factor was the water transportation of the Mekong River, especially the creation of a service product for tourists with the purpose of leisure and the type of water transportation service. Simultaneously, demand for water tourism was found to be one of the main factors reflecting the influence of tourists' revisit intention, especially water tourism on the Mekong River. According to the study, factors affecting the demand for water tourism in the Luang Prabang area greatly affected the demand for water tourism; in addition, the demand for water tourism affected the tourists' revisit intention as well. Therefore, entrepreneurs in water tourism should pay attention to water transportation, and whether it would be the type or design of the water transportation, standards of the water transportation, security measures, and setting a clear service schedule. etc., so that tourists could make their own travel plans to be more appropriate. Furthermore, the Lao government and the private sector should adopt common and unified policies for developing water tourism and promoting publicity and tourism marketing for the effectiveness of Luang Prabang’s water tourism activities.

This research aimed to study the factors affecting the supply chain efficiency of water tourism entrepreneurs in the Northeast provinces of Thailand around the Mekong River Basin. A questionnaire was distributed to and subsequently collected from 246 samples in 7 provinces including Loei, Nong Khai, Bueng Kan, Nakhon Phanom, Mukdahan, Ubon Ratchathani, and Amnat Charoen by proportional allocation and convenience sampling using Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) by ADANGO. According to the results, it was found that customer orientation directly affected the supply chain efficiency of water tourism. Knowledge management directly affected the supply chain efficiency of water tourism and supply chain marketing implementation capability as a transmission factor for the supply chain efficiency of water tourism. For these reasons, water tourism entrepreneurs should focus mainly on customer orientation with full-service efficiency. Internal management should be planned as well, e.g., communication training, service training and cultural revitalization of communities around tourist attractions through cooperation with involved agencies, which will enhance the supply chain efficiency of water tourism.

This research aimed to analyze the influence of the marketing mix on the demand of Thai and foreign tourists along the Mekong Riverside in Nong Khai and Bueng Kan provinces, Thailand that linked to the Lao People's Democratic Republic (Lao PDR), in particular the Vientiane Capital and Bolikhamxay province. Questionnaires were used to collect the data from 410 samples selected by convenience sampling. The data were analyzed via structural equation modeling (SEM) with the WarpPLS 6.0 program. The results showed that the marketing mix comprising product, price, promotion, and process affected the demand of tourists. In consequence, the tourism-related units of Thailand and Lao PDR should focus on a touristic marketing strategy by conserving the standard of the tourist attractions, touristic marketing promotion, and an appropriate price. Moreover, the related stakeholders should become aware of providing services to tourists as means to respond to the demand of Thai and foreign tourists.

The objective of this research was to examine the relationships of the five key foreign tourist markets in the Greater Mekong Sub-region (GMS), Cambodia, Laos, Myanmar, Thailand, and Vietnam. Quarterly data of tourist numbers from China, Japan, Korea, Malaysia, and the USA who traveled to the countries in GMS during the period 2001-2017 were used. Vector Autoregressive (VARs) was used to test Granger Causality to explain the relationships among tourist markets in the region. The findings revealed that tourist markets in Cambodia had forward relations with Laos and Vietnam. Those in Laos had forward relationship with Myanmar and Thailand. Tourist markets in Myanmar had forward relationship with Vietnam, Laos, and Thailand. Tourist markets in Thailand had forward relationship with Vietnam, Laos, and Myanmar whereas those of Vietnam had forward relationship with Laos, Myanmar, Thailand, and Cambodia. The overview shows that the key tourist markets in each country supported each other.

The objective of this research is to examine the factors that affect tourism investment in the CLMV countries (Cambodia, Laos, Myanmar, Vietnam and Thailand). This study employs panel data as quarterly data from 2000 - 2019. Data analysis employs the panel unit root test estimated by fixed effect estimation. The results revealed that the Minimum Loan Rate factor has a negative effect on tourism investment while the number of international tourists and Gross Domestic Product (GDP) positively affect tourism investment. Therefore, in each CLMVT country, the relevant authorities should determine a suitable Minimum Loan Rate (MLR), target tourism promotion as a single region and pursue policies that enhance the economy. Such policy should support employment in the tourism sector and enhance the economic system of the CLMVT countries.