Businesses play an important role in the economy in most countries. Businesses contribute to increased productivity, output and jobs for the economy. Therefore, governments of countries always create favorable business environments to help businesses operate more efficiently, and thereby contribute to the economy. Transforming the industrial revolution 4.0 has brought businesses certain benefits to operations, improving productivity and efficiency. Using data in real estate businesses, through regression analysis, the research results confirm the technology factor has not yet affected the financial performance of enterprises, which can show that businesses need enough time to absorb technology in production activities to have a change in its output. In addition, there exists the negative relationship of leverage in the business and financial performance. Or it can also be confirmed that enterprises that choose their own capital are often more effective than enterprises that choose capital from loans and external financing. The study also confirms that enterprises with the ability to manage total asset turnover have higher financial efficiency. However, the research shows that interest rates have a negative effect on business operations, businesses with high interest rates have a negative effect on business operations, and vice versa.