Green Banking Practices (GBP) would help to anass.hamad@gmail.com achieve Banking Environmental Performance (BEP). Therefore, the present research aims to find this nexus in the Saudi banking sector by applying the mediating role of Banking Economic Sustainability (BES). For this purpose, primary data was collected from 356 employees of the banking sector in Saudi Arabia, and Structural Equation Modelling (SEM) is applied for hypothesis testing. The findings disclose that GBP improves both BEP and BES and also BES enhances BEP. Thus, BES moderated the relationship between GBP and BEP. The research recommends the Saudi banking sector to further adopt environmentally sustainable practices to achieve their economic sustainability and environmental performance. Thus, the Saudi banking sector could play its role in achieving environmental sustainability in Saudi Arabia by reducing energy consumption and pollution emissions from banking operations.

Green marketing (GM) has frequently been seen as a prevalent phenomenon influencing companies' operations and functions. This article analyses GM techniques in India's ready-made apparel (RMA) industry by presenting a trio of viewpoints on the subject. It offers a systematic framework for the factors impacting the use of green marketing techniques. GM practices are evaluated regarding the impact on the environment, society, and the economy. Partial least square-structural equation modelling (PLS-SEM) is used to conduct empirical tests of the framework, focusing on data collected from a survey that evaluates eco-friendly marketing practices. The results show that environmental, social, and economic factors are beneficially interconnected. When assessing GM practice, the PLS-SEM estimation shows that the relationship between economic and environmental sustainability has a significant proportion of values. However, more data on RMA industries' environmental and social effects must be collected. Additionally, according to the results of the PLS-SEM model, there are considerable differences between actual and expected GM adoption developments and perspectives among various industrial firms, particularly for managing waste and pollution of water. Given the nation's rapid socio-economic growth and technical improvement, social-level performance has minimal impact on GM strategy for RMA industries. Moreover, the research makes some recommendations emphasizing the discovered model's component in motivating commercial organizations to get involved in socio-economic activities that promote the environment, changing the focus of prospective GM areas of study.