This study employs a bibliometric approach to examine the development of research on halal product purchase intention from 2022 to 2026, analyzing 271 open-access journal articles retrieved from the Dimensions AI database and selected through PRISMAS-guided screening, with findings revealing that the field primarily centers on the Theory of Planned Behaviour, halal awareness, certification, religiosity, trust, perceived value, and consumer behavior; beyond mapping these thematic areas, the research identifies leading authors, institutions, countries, journals, keywords, and emerging trends, offering researchers a comprehensive overview of the intellectual structure and development of the field, while its originality lies in providing a systematic bibliometric evaluation that highlights both current hotspots and underexplored gaps, thereby serving as a valuable reference for future scholarly inquiry.