Customer satisfaction plays essential role on the success of industrial products such as milk in todays’ marketing planning. In this paper, we present a conceptual model to measure the relative impact of various factors on customer satisfaction. The proposed study of this paper designs a questionnaire and distributes it among managers of a dairy producer named Pegah in city of Esfahan, Iran. Using Pearson correlation ratio as well as stepwise regression technique, the study has found positive and meaningful relationship between customer satisfaction and price, quality of product, distribution and compatibility with customer expectation. In addition, the study detects a negative and meaningful relationship between conflict and customer satisfaction.

Packaging plays an essential role on supplying different materials such as dairy products. The first thing people may look into when they purchase dairy products such as milk, cheese, etc. is associated with the packaging characteristics. This paper attempts to find important factors influencing on packaging dairy products. The study uses factor analysis to detect important factors based on a questionnaire consists of 28 questions in Likert scale, which is distributed among 200 regular employees of Pegah dairy producer. Cronbach alpha, Kaiser-Meyer-Olkin Measure of Sampling adequacy and Bartlett & apos; s test of Sphericity approximation Chi-Square are 0.81, 0.679 and 844.475, respectively and they are within acceptable limit. The study has determined five factors including infrastructure, awareness, design and communication as important factors influencing consumers.

The purpose of in this paper is to study demand fluctuation of dairy product and the forecasting practices that have been used by Raipur Dugdh Sangh (Devbhog dairy industry) in Chhattisgarh. The objective is to detect how these industries have used forecasting method, what are the main factors that influence their choice and what are the main difficulties in the use of forecasting methods. Based on literature survey, weekly data collected over October 2011 to October 2012 from Raipur Dugdh Sangh (Devbhog dairy industry) in Chhattisgarh. Data were analyzed by statistics technique using the Microsoft excel software. The result shows that the demand of milk product fluctuated over the period of time. The factors that influence the choice of forecasting model are the type of product, time spent in forecasting and main difficulties are the availability of software.