The purpose of this study was to determine the effect of service quality and marketing mix on customer satisfaction and repurchase intention. The sampling method used in this research is non-probability sampling with purposive sampling technique. The total sample in this study was 212 respondents. Methods of data collection using an online questionnaire. The data analysis used is instrument validity and reliability test, classical assumption test, hypothesis test and path analysis using SPSS 25.0 for windows program. The results of this study indicate that all items for each variable are valid and reliable. Both structural models meet the criteria for the classical assumption test with no multicollinearity, heteroscedasticity, and normality assumption. Based on the results of the t test for the service quality variable, it has a significant effect on customer satisfaction. The marketing mix variable has a significant effect on customer satisfaction and repurchase intention. The service quality and the customer satisfaction also have significant effects on repurchase intention.

Customer retention (CR) has become increasingly important due to high competition among hotels and countries. However, most of previous studies focus on this variable in the context of restaurants. This study aims to examine the factors that affect the CR among customers of five-star hotels in Jordan. Based on the literature, the study proposes that physical environment (PE), customer satisfaction (CS), service quality (SQ), and perceived consumption value (PCV) will affect the CR. In addition, the study proposes that hotel perceived value (HPV) will mediate the effects between the variable. The population of this study is the hotels in Amman, the capital of Jordan. Using a random sampling technique, a total of 301 responses are collected from seven brands. The findings indicated that PE, SQ, PCV, and CS were important predictors of CR. The findings also show that HPV mediated partially the effect of PE and SQ on CR while a full mediator was found between CS and CR. Decision makers are advised to improve the PE and the HPV.

Despite the importance of the relationship between E-banking service quality and customer loyalty in the banking sector, little research has been devoted to Arabian regions. This paper investigates the relationship between e-banking service quality (i.e., efficiency, requirement fulfillment, accessibility and, Privacy) and customer loyalty by mediating customer satisfaction in UAE. Two steps sampling techniques are used and the researchers rely on cluster sampling in the region of Ras Al Khaimah (RAK) randomly. Again, random sampling techniques are used to choose 28 branches out off the 34 branches operating within this geographic area. 1500 surveys are distributed and 397 valid surveys are collected with a response rate of 26.5%. A partial least squares structural equation modeling (PLS-SEM) is applied to the data and the results show that the direct and indirect path coefficient between E-banking service quality and customer loyalty were statistically significant. Moreover, customer satisfaction mediates the relationship between E-banking service quality and customer loyalty. To sum up, the findings corroborate existing work in Western settings and underscore the importance of E-banking service quality in the Arabian banking context.

In the hypercompetitive B2B market, branding strategy becomes a competitive advantage to sustain the business. Two common forms of brand evaluations are an evaluation by either the cognitive or affective aspect, and this paper focuses on the affective aspect, which concerns emotional factors. The paper analyzes two drivers corresponding to satisfaction - the brand association, reflected by brand image, and social bonds - and how strongly these both drivers influence satisfaction; hence sellers can anticipate future actions in order to keep business going. The finding confirms that the brand image has a stronger influence on satisfaction than social bonds; furthermore, customer satisfaction leads to brand loyalty.

The primary objective of the current study was to establish and authenticate a conceptual framework that combines the correlation between customer orientation, service quality, customer satisfaction, and customer loyalty. Data were gathered from primary healthcare centres in the United Arab Emirates (UAE), particularly in Dubai. A questionnaire as the main quantitative tool was adopted to collect data through a self-administered method using the dropoff technique. Frontline healthcare professionals filled questionnaires examining customer orientation while patients filled questionnaires assessing three variables; customer satisfaction, loyalty, and perceived service quality. Questionnaires from patients were then paired with those from healthcare providers attending to the patients. In total, 205 employee surveys and 3,070 customer questionnaires were used in the study, yielding 80.1% and 70.3% response rate, respectively. In this study, hypotheses were tested using a Structural Equation Modelling (SEM) method with LISREL 9.30. The suggested model shows that customer satisfaction completely mediated the impact of employees’ customer orientation on their loyalty. Besides, customer orientation was indicated to be positively correlated to the quality of service and customer satisfaction, and that consumer satisfaction has a more considerable impact on consumers’ decision to be loyal than service quality.

The study aimed to identify the extent of Jordanian costumers' satisfaction with electrical appliances' after-sale services offered by both LG and Samsung companies. The researcher used the analytic descriptive approach for data collection from the primary resources through developing a questionnaire for the purposes of this study. The sample of the study included 400 clients for L.G and Samsung companies. The results of the study indicate a relationship be-tween after-sale services offered by both companies and consumers' satisfaction. In addition, there was a relationship between quality guarantee certificate offered by LG and Samsung companies for electrical appliances and consumers' satisfaction. In light of the results, the study recommended with the necessity of the existence of a specialized team within the com-pany to offer maintenance services, offering financial compensations in case there is a technical error with any product or substituting the product.

The economic downturn, with a weakening oil market, resulted in the growth of divergent businesses that led to competition between destination-branded hotels and non-hotel-based firms in the fitness sector in the United Arab Emirates. Since hotel-based fitness firms have targeted both residents and tourists, the declining customer inflows have alarmed non-hotel-based fitness firms, leading to explore the market and appraise their service qualities, particularly given that their customers have experienced unexpected reductions in their discretionary spending habits. This paper analyzes factors in customers’ perception of service quality and its relation to customer satisfaction and retention. A sample of 186 member-customers was randomly selected from all non-hotel-based fitness firms functioning in Abu Dhabi. The primary data were collected through surveys and interviews. Respondents prioritized price, quality, hygiene and safety as major factors when assessing service quality. Although a high service quality index score and customer satisfaction indicated the drive for customer retention, the steady-state matrix apparent in the second year in a Markov analysis suggests that firms focus on improvising their marketing mix to increase customers’ spending time in fitness centers and maximize customers’ satisfaction with the main purpose of their visit, their own wellbeing and stress reduction. This study fills a research gap and helps fitness firms understand the importance of appraising customers’ perceptions of service quality in a downswing market, and of devising niche strategies to gain competitive advantage.

Chatbot program has evolved in the Indonesian market as the representative of online service customer that provides immediate response and it is able to interact with customers by using Natural Language Processing. This study aims to determine the extent of the customer satisfaction factors that successfully influence chatbot acceptance in Indonesia. A sample of 119 respondents is chosen using Exploratory Factor Analysis method. The findings deliver valuable insight of four factors in satisfying Indonesian customers when using Chatbot. The research conclusion not only gives a new perspective to identify important factors influencing customer satisfaction for chatbot acceptance in Indonesia but also helps Indonesian organizations look up at those fac-tors when planning to develop chatbot for their businesses.

Railway transportation (RT) plays a crucial role and it is an inseparable part of one country’s main traffic network. However, due to the advantages of aviation industry and other modes of transportation, the share of RT of total traffic volume gradually decreases and RT enterprises are facing various difficulties. Customer satisfaction is one of the essential factors for the survival of any business organization. In order to accordingly offer products and services, RT companies must understand their customers and find out to what extent the consumer is sat-isfied with their offered services and products. The objective of this study is to evaluate the effect of each factor on the passengers’ satisfaction and freight owners for RT service in Vietnam’s context. The study utilizes 7Ps marketing mix (Product, Price, Place, Promotion, People, Process and Physical evidence) to analyze the customer satisfaction level. The collected data are analyzed through the multiple regression method by the use of SPSS software to understand the relationship of marketing mix elements and consumers’ satisfaction. The study finding helps us guide the RT operators on their marketing strategy formulation. Customers will benefit through enhanced knowledge regarding both core and augmented products associated with RT services. It is also expected that this work can be used as a reference material for RT managers to enhance competitiveness.

This study aims to determine the effect of Muslim customer perceived value on customer satisfaction and customer loyalty of sharia banking and religiosity role in moderating the existing effect. The study population includes all customers of Sharia banking. Total samples of 104 respondents are selected by accidental sampling technique. To know and to test the research hypothesis, data are analyzed by partial least square (PLS). This study has four results. First, the Muslim customer perceived value (MCPV) variable directly affects customer satisfaction. It consists of price, emotional values, and social values variables. While the quality, Islamic physical attributes, and Islamic non-physical attributes variables directly do not affect satisfaction of Islamic bank-ing customers. Second, Muslim customer perceived value (MCPV) variable directly affects customer loyalty. It consists of price, emotional value, physical and non-physical attributes of Islam. Moreover, quality and social value variables directly do not affect loyalty of sharia banking customers. Third, satisfaction only mediates the effect of price, emotional value, and social value variables on the loyalty of sharia banking customers. Satisfaction does not mediate the effect of quality, Islamic physical attributes, and Islamic non-physical attributes affect the loyalty of sharia banking customers. Forth, Religiosity does not moderate the effect of Muslim customer perceived value (MCPV) variable, namely Islamic physical attributes and Islamic non-physical attributes, on satisfaction of sharia banking customers.