Against the backdrop of the rapid development of cross-border e-commerce, pricing and inventory coordination are the core links in its supply chain management, which are of great significance for improving the efficiency of enterprise resource allocation, balancing the interests of the chain's internal entities, and enhancing the resilience of the supply chain. This study examines the impact of government policies on supply chain operations by analyzing cooperative and non-cooperative situations between overseas suppliers and domestic retailers. In the centralized decision-making model, overseas suppliers and in-country retailers fully cooperate in determining commodity prices, inventory levels and revenue distribution. In the decentralized decision-making model, both parties make decisions independently for their own benefit. By comparing the supply chain operation under the two models, it is found that the centralized decision-making model can maximize the overall profit of the supply chain. To further optimize supply chain coordination, this study introduces the revenue sharing contract model. In this model, the retailer shares part of the revenue to the supplier in order to incentivize the supplier to reduce the wholesale price, thus realizing the overall profit of the supply chain. At the same time, it is also agreed in the contract that the retailer's excess revenue is shared to the supplier at a certain percentage to balance the interests of both parties. Through comparative analysis, under the revenue sharing contract, the price of goods is more competitive, consumer demand is stimulated, and the profit of the whole supply chain is improved. It is further found that under the centralized decision-making model, there exists an optimal export tax rebate rate and import tariff rate that maximizes the supply chain profit. In addition, commodity pricing is negatively correlated with the export tax rebate rate and positively correlated with the import tariff; inventory is positively correlated with the export tax rebate rate and negatively correlated with the import tariff. This provides a theoretical basis for the government to formulate relevant policies. Finally, the theoretical conclusions of this study are verified through numerical examples. The results show that the revenue-sharing contract can effectively coordinate cross-border supply chains and improve overall profits. The government should fully consider the impact of export tax rebates and import tariffs when formulating relevant policies to promote the healthy development of cross-border supply chains.

Perceived value, E-satisfaction, and E-loyalty are widely discussed in the practitioner literate and considered as critical factors for the success of E-commerce. Those constructs still contribute to the significant impacts on cross-border E-commerce, which is a part of E-commerce. However, Cross-border E-commerce, particularly for Sino-Thai Cross-border E-commerce, as an emerging market, does not draw enough attention from scholars. Hence, the lack of theoretical and empirical researches leads to few or limited support or guide for suppliers and governments to tackle this complex issue. The study aims to develop and empirically examine the interrelationships between Perceived Value (FV, PDV, EV & SV), E-satisfaction, and E-loyalty in Sino-Thai cross border e-commerce based on China’s customers. Meanwhile, it at-tempts to manifest the mediation impacts on the associations between Perceived Value (FV, PDV, EV & SV) and E-loyalty through E-satisfaction. The questionnaire lasted over 3 months in 2019 for data collection and was conducted with 381respondents who had shopping experi-ence in the platforms of Sino-Thai Cross-border E-commerce, by using self-administrated questionnaires. Confirmed factor analysis and structural equational model were performed in Amos 24 to test the hypotheses and analyze the collected data. The empirical findings eluci-date that perceived functional value, procedural value, and social value except for emotional value, significantly and positively impact on e-loyalty through e-satisfaction. Moreover, the findings stress that the full mediating effect of e-satisfaction on the relationships between FV, PDV, SV, and E-loyalty as well. In light of this, the findings of this study make an effort on the development of the model based on those 3 constructs in Cross-border E-commerce and offer strategic insights for the entrepreneurs and governments in this field.

This study investigates the impact of cross-Border E-commerce development on China’s foreign trade. The software SPSS is used to calculate the value of each independent variable CBEC transaction volume, business infrastructure, professional talents, and development potential, and the software STATA version 18 is used to perform all the regression analyses. The findings reveal that efficient CBEC business infrastructure, including electronic payments, logistics, and digital support systems advancements, significantly enhances trade facilitation. Additionally, developing and cultivating professional CBEC talents are critical in sustaining trade growth, though there remains a significant talent gap in high-end, composite skills. Furthermore, the study highlights the immense potential of CBEC to broaden trade channels, improve global competitiveness, and foster innovation in small and medium-sized enterprises (SMEs). The analysis indicates steady growth in CBEC transactions and infrastructure, alongside an increasing internet penetration rate, supporting the sector's expansion. The study concludes with recommendations for policymakers and businesses, emphasizing the need to enhance infrastructure, cultivate professional talents, and strengthen market potential to ensure sustainable CBEC development and boost foreign trade. These insights provide a comprehensive understanding of the mechanisms CBEC influences foreign trade, offering a valuable reference for future research and policy formulation.