Cost benefit analysis (CBA) is a useful tool for investment decision-making from economic point of view. When the decision involves conflicting goals, the multi-attribute analysis approach is more capable; because there are some social and environmental criteria that cannot be valued or monetized by cost benefit analysis. The complex nature of decision-making in road safety normally makes it difficult to reach a single alternative solution that can satisfy all decision-making problems. Generally, the application of multi-attribute analysis in road sector is promising; however, the applications are in preliminary stage. Some multi-attribute analysis techniques, such as analytic hierarchy process (AHP) have been widely used in practice. This paper presents an integrated framework with CBA and AHP methods to select proper alternative in road safety projects. The proposed model of this paper is implemented for a case study of improving a road to reduce the accidents in Iran. The framework is used as an aid to cost benefit tool in road safety projects.