Managing empty containers in shipping industry plays an important role to increase the profitability on marine shipping industry. This paper presents an empirical investigation to detect influential factors in container transportation and estimates the value of empty containers transportation. The study also evaluates and compares different strategies employed to reduce the charge of empty container transportation. By selecting three major passages including Trans-pacific, trans-Atlantic and Europe-Asia and considering the balance in transportation network, regardless of the origin of shipping companies, an optimistic estimation of empty container transportation would be possible; therefore, empty container transportation could be explained, quantitatively. Furthermore, since shipping companies organize the movement of containers in various routes, four different strategies are also proposed.

Today, with ever-increasing competition in global economic conditions, the necessity of effective implementation of strategy map has become an inevitable and necessary. The strategy map represents a general and structured framework for strategic objectives and plays an important role in forming competitive advantages for organizations. It is important to find important factors influencing strategy map and prioritize them based on suitable factors. In this paper, we propose an integration of BSC and Fuzzy DEMATEL technique to rank different items influencing strategy of a production plan. The proposed technique is implemented for real-world case study of glass production.