This study aims to identify the factors influencing the effectiveness of digital learning among university students. The main focus of the research is to examine the impact of easy-to-use, competency development on websites, and motivation to learn on learning effectiveness. The study employs a quantitative approach with a survey method, where data was collected through online questionnaires distributed to final-year students at Universitas PGRI Malang. Out of 300 distributed questionnaires, 204 were returned and deemed complete, thus used as the final sample for analysis. The data were analyzed using Structural Equation Modeling (SEM) techniques with the help of SmartPLS software to examine the relationships between variables. The results show that ease of use has a significant impact on motivation to learn, but does not have a direct impact on learning effectiveness. Competency development on websites does not have a significant impact on motivation to learn, but it does have a significant impact on learning effectiveness. Additionally, motivation to learn was found to have a significant impact on learning effectiveness and mediates the relationship between ease of use and learning effectiveness, but does not mediate the relationship between competency development on websites and learning effectiveness.