Growing Science » Tags cloud » Brand association
Authors: Vonny Susanti, Ujang Sumarwan, Megawati Simanjuntak, Eva Z Yusuf
Keywords: Brand image, Social bond, Brand association, Customer satisfaction, Brand loyalty
Journal: MSL | Year: 2020 | Volume: 10 | Issue: 14 | Views: 1759 | Reviews: 0
Authors: Le Thai Phong, Tran Hanh Nga, Nguyen Thi Hanh, Nguyen Van Minh
DOI: 10.5267/j.msl.2019.12.012
Keywords: Customer Loyalty, Brand Association, Brand Awareness, Brand Equity, Customers’ Willing To Pay
Journal: MSL | Year: 2020 | Volume: 10 | Issue: 7 | Views: 7354 | Reviews: 0
Authors: Alireza Karbasivar, Mirahmad Amirshahi, Kambiz Heidarzadeh
Keywords: Aaker Model, Brand Association, Brand awareness, Brand Loyalty, Perceived quality
Journal: MSL | Year: 2014 | Volume: 4 | Issue: 11 | Views: 2853 | Reviews: 0
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