Growing Science » Tags cloud » Brand Equity
Authors: Gita Sugiyarti, Aris Mardiyono
Keywords: Brand awareness, Brand image, Brand equity, Sales promotion, Consumer buying interest
Journal: MSL | Year: 2021 | Volume: 11 | Issue: 7 | Views: 2307 | Reviews: 0
Authors: Runggu Besmandala Napitupulu, Nikous Soter Sihombing, Binur Pretty Napitupulu, Erwin Pardede
DOI: 10.5267/j.msl.2020.11.029
Keywords: Brand equity, Customer satisfaction, Customer trust, Interaction variable, Repurchase intention
Journal: MSL | Year: 2021 | Volume: 11 | Issue: 4 | Views: 1774 | Reviews: 0
Authors: Supannika Supapon, Kanyarat Sukhawatthanakun
DOI: 10.5267/j.uscm.2023.6.001
Keywords: Brand Equity, Buying Behavior, Consumer Satisfaction, Perceived Value, Purchasing Decisions
Journal: USCM | Year: 2023 | Volume: 11 | Issue: 4 | Views: 846 | Reviews: 0
Authors: Jaruwan Napalai, Anon Khamwon
DOI: 10.5267/j.uscm.2023.2.013
Keywords: Brand Coolness, Brand Experience, Brand Identification, Brand Equity, Millennial Consumers
Journal: USCM | Year: 2023 | Volume: 11 | Issue: 2 | Views: 866 | Reviews: 0
Authors: Khoa T. Tran, Phuong V. Nguyen, Huynh Thi Sa Do, Lieu Thi Nguyen
Keywords: Brand equity, University, Higher education, Education, Marketing
Journal: MSL | Year: 2020 | Volume: 10 | Issue: 9 | Views: 3132 | Reviews: 0
Authors: Le Thai Phong, Tran Hanh Nga, Nguyen Thi Hanh, Nguyen Van Minh
DOI: 10.5267/j.msl.2019.12.012
Keywords: Customer Loyalty, Brand Association, Brand Awareness, Brand Equity, Customers’ Willing To Pay
Journal: MSL | Year: 2020 | Volume: 10 | Issue: 7 | Views: 6987 | Reviews: 0
Authors: Adhi Prasetio, Mufidatul Azmi
DOI: 10.5267/j.ijdns.2023.12.003
Keywords: Brand equity, Engagement intention, Social media, Engagement behavior
Journal: IJDS | Year: 2024 | Volume: 8 | Issue: 2 | Views: 552 | Reviews: 0
Authors: Zubair Nawaz, Muhammad Zaheer Ahmad, Salman Hussain Piracha, Muhammad Aamir Raza
DOI: 10.5267/j.msl.2016.11.010
Keywords: Brand Equity, Value Equity, Relationship Equity, Attitudinal Customer Equity
Journal: MSL | Year: 2017 | Volume: 7 | Issue: 2 | Views: 2590 | Reviews: 0
Authors: Wenny Candra Mandagie, Junaid Ali Saeed Rana
DOI: 10.5267/j.ijdns.2023.3.001
Keywords: Brand equity, Social media adoption, Marketing, Integrated marketing communication, Employee-based brand equity, Private universities
Journal: IJDS | Year: 2023 | Volume: 7 | Issue: 2 | Views: 1050 | Reviews: 0
Authors: Maher Alwan, Muhammad Turki Alshurideh
DOI: 10.5267/j.ijdns.2022.2.012
Keywords: Digital marketing, Social media marketing, EWOM, Purchase intention, Brand equity
Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 3 | Views: 20590 | Reviews: 0
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