This article has been retracted in Management Science Letters 2020 10(17),2.
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Authors: Muhamad Syazali, Fredi Ganda Putra, Achi Rinaldi, Lintang Fitra Utami, Widayanti Widayanti, Rofiqul Umam, Kittisak Jermsittiparsert
Keywords: Partial Correlation Analysis, Customers' Purchasing Interest, Price, Product Quality, Brand
Journal: MSL | Year: 2019 | Volume: 9 | Issue: 11 | Views: 6069 | Reviews: 0
Authors: Asto Sunu Subroto, Sudarmawan Samidi
Keywords: Brand, Advertising, Consumer attitude, Indonesia
Journal: MSL | Year: 2018 | Volume: 8 | Issue: 9 | Views: 2556 | Reviews: 0
Authors: Vo Thi Phuong Lan, Nguyen Thanh Giang
Keywords: Brand, Risk management, Social influence, Banking industry
Journal: AC | Year: 2021 | Volume: 7 | Issue: 4 | Views: 1884 | Reviews: 0
Authors: Ivan Armawan, Sudarmiatin Sudarmiatin, Agus Hermawan, Wening Patmi Rahayu
DOI: 10.5267/j.ijdns.2022.11.008
Keywords: Social Media Marketing, Service Quality, eWOM, Brand, Purchase Intention
Journal: IJDS | Year: 2023 | Volume: 7 | Issue: 1 | Views: 8215 | Reviews: 0
Authors: Seyedeh Faezeh Rezazadeh Baei, Zeinolabedin Rahmani
Keywords: Brand, Equity, Factor Analysis, Unethical Behavior
Journal: MSL | Year: 2015 | Volume: 5 | Issue: 6 | Views: 3920 | Reviews: 0
Authors: Mahdi Karoubi, Seyed Ahmad Taghavian Noghan
Keywords: Brand, Brand Personality
Journal: MSL | Year: 2014 | Volume: 4 | Issue: 6 | Views: 1656 | Reviews: 0
Authors: Leyla Heydari, Fereshteh Lotfizadeh
Keywords: Image, Brand, Customer loyalty, Customer value, Reputation, Service, Trust
Journal: MSL | Year: 2014 | Volume: 4 | Issue: 4 | Views: 3651 | Reviews: 0
Authors: Seyed Najomoddin Mousavi, Vahid Nasehi Far, Zohreh Dehdashti Shahrokh, Seyed Mohammad Taghi Taghavifard
Keywords: Brand, Brand communication, Brand position, Food industry
Journal: MSL | Year: 2013 | Volume: 3 | Issue: 12 | Views: 1994 | Reviews: 0
Authors: Maryam Jahandoost, Solmaz Bahrami
Keywords: Brand, Brand Equity, Iranian cultural factors, Philpa System Co., Strategic brand management
Journal: MSL | Year: 2013 | Volume: 3 | Issue: 12 | Views: 1796 | Reviews: 0
Authors: Abolfazl Danaei, Ali Jahan, Mohammad Saeidfar
DOI: 10.5267/j.msl.2013.04.003
Keywords: Brand, Advertisement, Banking industry
Journal: MSL | Year: 2013 | Volume: 3 | Issue: 5 | Views: 2578 | Reviews: 0
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