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1.

Exploring the role of amenities, accessibility, and attractions on tourists' inclination to revisit a destination area Pages 2539-2546 Right click to download the paper Download PDF

Authors: Mukhlis Yunus, Mahdani Ibrahim, Teuku Meldi Kesuma

DOI: 10.5267/j.uscm.2024.5.016

Keywords: Amenities, Accessibility, Attraction, Perceived of safety and comfort, Perceived of uniqueness, Revisit intention

Abstract:
This study endeavors to explore the influence of amenities, accessibility, and attractions on tourists' inclination to revisit a destination area. Additionally, it aims to delve into the role of safety, comfort, and uniqueness as factors enhancing the relationship between amenities, accessibility, and attractions in fostering intention to revisit. This research holds significant promise in addressing pertinent issues within the tourism landscape of Indonesia, particularly within the captivating realm of Aceh Province. The data collection method employed a questionnaire technique, wherein questionnaires were distributed to a sample of 150 tourists through the online platform Google Form. The data analysis utilized Structural Equation Modeling (SEM) analysis, employing Partial Least Squares (PLS) statistical software techniques. The findings from the data analysis indicate that amenities, accessibility, and attractions are key factors in shaping perceptions of safety and comfort. Interestingly, while amenities and accessibility do not seem to affect perceived uniqueness, attractions were found to have a notable influence in this regard. Moreover, the analysis revealed that accessibility directly impacts revisit intention. It is surprising, however, that perceived safety and comfort do not mediate the effects of facilities, accessibility, and attractions on revisit intention. Similarly, perceived uniqueness does not appear to mediate this relationship either. Research underscores the importance of amenities, accessibility, and attractions in shaping perceptions of safety and comfort. While amenities and accessibility may not impact perceptions of uniqueness, it is evident that attractions significantly influence this aspect. Overall, the research underscores the importance of amenities, accessibility, and attractions in shaping perceptions, with attractions notably influencing uniqueness perception.
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Journal: USCM | Year: 2024 | Volume: 12 | Issue: 4 | Views: 891 | Reviews: 0

 

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