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How to cite this paper
APA: Mode, A., Husin, N & Noh, N. (2026). Exploring the impact of digital marketing for micro-entrepreneurs: A bibliometric analysis 2024-2025. Scientometrica, 2(4), 223-234.
Chicago/Turabian: Mode, A., Husin, N & Noh, N. 2026. "Exploring the impact of digital marketing for micro-entrepreneurs: A bibliometric analysis 2024-2025." Scientometrica 2, no. 4 (2026): 223-234.
AMA: Mode, A., Husin, N & Noh, N. Exploring the impact of digital marketing for micro-entrepreneurs: A bibliometric analysis 2024-2025. Scientometrica. 2026;2(4):223-234.
References
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Apidana, N. Y. H., & Rusvinasari, N. D. (2024). Social media usage on MSMEs’ performance: The moderating role of innovation capability. Jurnal Manajemen, 28, 175–199. https://doi.org/10.24912/jm.v28i1.1805
Banerji, R., & Singh, A. (2024). Do social media marketing activities promote customer loyalty? A study on the e-commerce industry. LBS Journal of Management & Research, 22, 93–109. https://doi.org/10.1108/LBSJMR-04-2023-0016
Bashar, A., Wasiq, M., Nyagadza, B., & Maziriri, E. T. (2024). Emerging trends in social media marketing: A retrospec-tive review using data mining and bibliometric analysis. Future Business Jour-nal, 10. https://doi.org/10.1186/s43093-024-00308-6
Begum, A. U. I., & Kalpana, R. (2025). Social media marketing effort in impacting the intention of purchase of green cosmetics by Indian consumers. International Review of Management and Marketing, 15, 189–199. https://doi.org/10.32479/irmm.17391
Berhanu, K., & Raj, S. (2024). The role of social media marketing in Ethiopian tourism and hospitality organizations: Applying the unified theory of acceptance and use of technology model. Cogent Social Scienc-es, 10. https://doi.org/10.1080/23311886.2024.2318866
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Huang, M., Saleh, M. S. M., & Zolkepli, I. A. (2024). The moderating effect of environmental gamification on the rela-tionship between social media marketing and consumer-brand engagement: A case study of Ant Forest Gen Z us-ers. Heliyon, 10, Article e25948. https://doi.org/10.1016/j.heliyon.2024.e25948
Hussain, K., Alam, M. M. D., Malik, A., Tarhini, A., & Balushi, M. K. A. (2024). From likes to luggage: The role of so-cial media content in attracting tourists. Heliyon, 10, Article e38914. https://doi.org/10.1016/j.heliyon.2024.e38914
Irawan, A., & Cheng, J. M. (2025). Elevating customer brand advocacy through owned social media content. Journal of Theoretical and Applied Electronic Commerce Research, 20, Article 10. https://doi.org/10.3390/jtaer20010010
Islam, M., & Sheikh, S. A. (2024). Are social media-based marketing strategies the new mechanisms for attracting con-sumers? A quantitative method-based approach. Journal of Theoretical and Applied Electronic Commerce Re-search, 19, 3571–3583. https://doi.org/10.3390/jtaer19040173
Ismael, A. S., Amin, M. B., Ali, M. J., Hajdú, Z., & Péter, B. (2025). Relationship between social media marketing and young customers’ purchase intention towards online shopping. Cogent Social Scienc-es, 11. https://doi.org/10.1080/23311886.2025.2459881
Keelson, S. A., Bruce, E., Egala, S. B., Amoah, J., & Jibril, A. B. (2024). Driving forces of social media and its impact on tourists’ destination decisions: A uses and gratification theory. Cogent Social Scienc-es, 10. https://doi.org/10.1080/23311886.2024.2318878
Khraiwish, A., & Alsharif, A. H. (2024). Insights and influencers: A decade of social media marketing research revealed through bibliometrics. Scientific Annals of Economics and Business, 71, 497–518. https://doi.org/10.47743/saeb-2024-0023
Long, H. C., Quan, P. N. A., Tra, N. H. X., Pham, T., Linh, N. T., & Doan, N. H. K. (2024). Factors affecting customer engagement and brand loyalty in Vietnam FMCG: The moderation of artificial intelligence. Cogent Business & Management, 11. https://doi.org/10.1080/23311975.2024.2428778
Ma, X., & Gu, X. (2024). New marketing strategy model of e-commerce enterprises in the era of digital econo-my. Heliyon, 10, Article e29038. https://doi.org/10.1016/j.heliyon.2024.e29038
Mulcahy, R., Riedel, A., Beatson, A., Keating, B., & Mathews, S. (2023). I’m a believer! Believability of social media marketing. International Journal of Information Management, 75, Article 102730. https://doi.org/10.1016/j.ijinfomgt.2023.102730
Nguyen, C., Tran, T., & Nguyen, T. (2024). Factors affecting users’ brand awareness through social media marketing on TikTok. Innovative Marketing, 20, 122–131. https://doi.org/10.21511/im.20(1).2024.11
Nguyen, K. M., Nguyen, N. T., Pham, T. T. X., Tran, N. H. M., Cap, N. C. B., & Nguyen, V. K. (2025). How ephemeral content marketing fosters brand love and customer engagement. Spanish Journal of Marketing – ESIC. Advance online publication. https://doi.org/10.1108/SJME-04-2024-0089
Ntousi, E., Lazaris, C., Katiaj, P., & Koukopoulos, A. (2025). Directed consumer-generated content (DCGC) for social media marketing: Analyzing performance metrics from a field experiment in the publishing industry. Systems, 13, Article 124. https://doi.org/10.3390/systems13020124
Omeish, F., Alrousan, M., Alghizzawi, M., Aqqad, A., & Daboub, R. A. (2024). Social media marketing elements, pur-chase intentions, and cultural moderators in fast fashion: Evidence from Jordan, Morocco, and Spain. International Journal of Data and Network Science, 8, 1613–1624. https://doi.org/10.5267/j.ijdns.2024.3.005
Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., & Moher, D. (2021). The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. BMJ, 372, Article n71. https://doi.org/10.1136/bmj.n71
Passas, I. (2024). Bibliometric analysis: The main steps. Encyclopedia, 4, 1014–1025. https://doi.org/10.3390/encyclopedia4020065
Sandunima, K. C., & Jayasuriya, N. (2024). Impact of firm-created and user-generated social media marketing on cus-tomers’ purchase intention in the fashionwear industry: Evidence from Sri Lanka. South Asian Journal of Market-ing, 5, 61–73. https://doi.org/10.1108/SAJM-04-2023-0029
Singh, P. (2024). Beyond the basics: Exploring the impact of social media marketing enablers on business suc-cess. Heliyon, 10, Article e26435. https://doi.org/10.1016/j.heliyon.2024.e26435
Torres, D. A., Rodríguez, A. M. B., & Gutiérrez, P. A. E. (2022). COVID-19 in business, management, and economics: Research perspectives and bibliometric analysis. BAR – Brazilian Administration Re-view, 19. https://doi.org/10.1590/1807-7692bar2022220016
Yan, L., & Zhiping, W. (2023). Mapping the literature on academic publishing: A bibliometric analysis on WoS. SAGE Open, 13. https://doi.org/10.1177/21582440231158562
Ahuja, V., & Tabeck, P. S. (2024). Enhancing brand trustworthiness, relationships, congruence and positioning through social media marketing in the FMCG sector. Cogent Business & Manage-ment, 11. https://doi.org/10.1080/23311975.2024.2434203
Alnaser, F., Alghizzawi, M., Abualfalayeh, G., Omeish, F., Alharthi, S., & Koni, S. R. A. (2024). The impact of social media marketing activities on purchase intention. International Review of Management and Marketing, 14, 288–300. https://doi.org/10.32479/irmm.16839
Apidana, N. Y. H., & Rusvinasari, N. D. (2024). Social media usage on MSMEs’ performance: The moderating role of innovation capability. Jurnal Manajemen, 28, 175–199. https://doi.org/10.24912/jm.v28i1.1805
Banerji, R., & Singh, A. (2024). Do social media marketing activities promote customer loyalty? A study on the e-commerce industry. LBS Journal of Management & Research, 22, 93–109. https://doi.org/10.1108/LBSJMR-04-2023-0016
Bashar, A., Wasiq, M., Nyagadza, B., & Maziriri, E. T. (2024). Emerging trends in social media marketing: A retrospec-tive review using data mining and bibliometric analysis. Future Business Jour-nal, 10. https://doi.org/10.1186/s43093-024-00308-6
Begum, A. U. I., & Kalpana, R. (2025). Social media marketing effort in impacting the intention of purchase of green cosmetics by Indian consumers. International Review of Management and Marketing, 15, 189–199. https://doi.org/10.32479/irmm.17391
Berhanu, K., & Raj, S. (2024). The role of social media marketing in Ethiopian tourism and hospitality organizations: Applying the unified theory of acceptance and use of technology model. Cogent Social Scienc-es, 10. https://doi.org/10.1080/23311886.2024.2318866
Gu, C., & Duan, Q. (2024). Exploring the dynamics of consumer engagement in social media influencer marketing: From the self-determination theory perspective. Humanities and Social Sciences Communica-tions, 11. https://doi.org/10.1057/s41599-024-03127-w
Huang, M., Saleh, M. S. M., & Zolkepli, I. A. (2024). The moderating effect of environmental gamification on the rela-tionship between social media marketing and consumer-brand engagement: A case study of Ant Forest Gen Z us-ers. Heliyon, 10, Article e25948. https://doi.org/10.1016/j.heliyon.2024.e25948
Hussain, K., Alam, M. M. D., Malik, A., Tarhini, A., & Balushi, M. K. A. (2024). From likes to luggage: The role of so-cial media content in attracting tourists. Heliyon, 10, Article e38914. https://doi.org/10.1016/j.heliyon.2024.e38914
Irawan, A., & Cheng, J. M. (2025). Elevating customer brand advocacy through owned social media content. Journal of Theoretical and Applied Electronic Commerce Research, 20, Article 10. https://doi.org/10.3390/jtaer20010010
Islam, M., & Sheikh, S. A. (2024). Are social media-based marketing strategies the new mechanisms for attracting con-sumers? A quantitative method-based approach. Journal of Theoretical and Applied Electronic Commerce Re-search, 19, 3571–3583. https://doi.org/10.3390/jtaer19040173
Ismael, A. S., Amin, M. B., Ali, M. J., Hajdú, Z., & Péter, B. (2025). Relationship between social media marketing and young customers’ purchase intention towards online shopping. Cogent Social Scienc-es, 11. https://doi.org/10.1080/23311886.2025.2459881
Keelson, S. A., Bruce, E., Egala, S. B., Amoah, J., & Jibril, A. B. (2024). Driving forces of social media and its impact on tourists’ destination decisions: A uses and gratification theory. Cogent Social Scienc-es, 10. https://doi.org/10.1080/23311886.2024.2318878
Khraiwish, A., & Alsharif, A. H. (2024). Insights and influencers: A decade of social media marketing research revealed through bibliometrics. Scientific Annals of Economics and Business, 71, 497–518. https://doi.org/10.47743/saeb-2024-0023
Long, H. C., Quan, P. N. A., Tra, N. H. X., Pham, T., Linh, N. T., & Doan, N. H. K. (2024). Factors affecting customer engagement and brand loyalty in Vietnam FMCG: The moderation of artificial intelligence. Cogent Business & Management, 11. https://doi.org/10.1080/23311975.2024.2428778
Ma, X., & Gu, X. (2024). New marketing strategy model of e-commerce enterprises in the era of digital econo-my. Heliyon, 10, Article e29038. https://doi.org/10.1016/j.heliyon.2024.e29038
Mulcahy, R., Riedel, A., Beatson, A., Keating, B., & Mathews, S. (2023). I’m a believer! Believability of social media marketing. International Journal of Information Management, 75, Article 102730. https://doi.org/10.1016/j.ijinfomgt.2023.102730
Nguyen, C., Tran, T., & Nguyen, T. (2024). Factors affecting users’ brand awareness through social media marketing on TikTok. Innovative Marketing, 20, 122–131. https://doi.org/10.21511/im.20(1).2024.11
Nguyen, K. M., Nguyen, N. T., Pham, T. T. X., Tran, N. H. M., Cap, N. C. B., & Nguyen, V. K. (2025). How ephemeral content marketing fosters brand love and customer engagement. Spanish Journal of Marketing – ESIC. Advance online publication. https://doi.org/10.1108/SJME-04-2024-0089
Ntousi, E., Lazaris, C., Katiaj, P., & Koukopoulos, A. (2025). Directed consumer-generated content (DCGC) for social media marketing: Analyzing performance metrics from a field experiment in the publishing industry. Systems, 13, Article 124. https://doi.org/10.3390/systems13020124
Omeish, F., Alrousan, M., Alghizzawi, M., Aqqad, A., & Daboub, R. A. (2024). Social media marketing elements, pur-chase intentions, and cultural moderators in fast fashion: Evidence from Jordan, Morocco, and Spain. International Journal of Data and Network Science, 8, 1613–1624. https://doi.org/10.5267/j.ijdns.2024.3.005
Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., & Moher, D. (2021). The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. BMJ, 372, Article n71. https://doi.org/10.1136/bmj.n71
Passas, I. (2024). Bibliometric analysis: The main steps. Encyclopedia, 4, 1014–1025. https://doi.org/10.3390/encyclopedia4020065
Sandunima, K. C., & Jayasuriya, N. (2024). Impact of firm-created and user-generated social media marketing on cus-tomers’ purchase intention in the fashionwear industry: Evidence from Sri Lanka. South Asian Journal of Market-ing, 5, 61–73. https://doi.org/10.1108/SAJM-04-2023-0029
Singh, P. (2024). Beyond the basics: Exploring the impact of social media marketing enablers on business suc-cess. Heliyon, 10, Article e26435. https://doi.org/10.1016/j.heliyon.2024.e26435
Torres, D. A., Rodríguez, A. M. B., & Gutiérrez, P. A. E. (2022). COVID-19 in business, management, and economics: Research perspectives and bibliometric analysis. BAR – Brazilian Administration Re-view, 19. https://doi.org/10.1590/1807-7692bar2022220016
Yan, L., & Zhiping, W. (2023). Mapping the literature on academic publishing: A bibliometric analysis on WoS. SAGE Open, 13. https://doi.org/10.1177/21582440231158562