How to cite this paper
Shekhar, S & Raveendran, P. (2013). Chocolate packaging cues and first moment of truth: An exploratory study on young consumers’ mind.Management Science Letters , 3(7), 1851-1862.
Refrences
Ampuero, O., & Vila, N. (2006). Consumer perceptions of product packaging. Journal of Consumer Marketing , 23 (2), 100-112.
Aziz, A., Kadir, A., Rahimah, N., & Yacob, N. (2011). Importance of packaging in consumer purchasing decisions. Retrieved from http://mgv.mim.edu.my/MMR/9112/911205.Htm
Barber, N., Almanza, B. A., & Donovan, J. R. (2006). Motivational factors of gender, income and age on selecting a bottle of wine. International Journal of Wine Marketing , 18 (3), 218-232.
Bartlett, M. S. (1950). Periodogram Analysis and Continuous Spectra. Biometrika , 37(1-2), 1-16.
Bassin, S. B. (1988). Packaging: A Key Element in Added Value. Journal of Food Distribution Research , 6-11.
Bone, P. F., & France, K. R. (2001). Package Graphics and Consumer Product Beliefs. Journal of Business and Psychology , 15 (3), 467-489.
Demetris, V., & Claudio, V. (2001). A Market Investigation of the Situational Environment. British Food Journal , 103 (4), 291-296.
Doherty, B., & Tranchell, S. (2007). Radical Mainstreaming’ of Fairtrade:The Case of The Day Chocolate Equal Opportunities. Equal Opportunities International , 26 (7), 693-711.
Estiri, M., Hasangholipour, T., Yazdani, H., Nejad, H. J., & Rayej, H. (2010). Food Products Consumer Behaviors: Role of Packaging elements. Journal of Applied Sciences , 10 (7), 535-543.
Gaur, A. S., & Gaur, S. S. (2009). Statistical methods for practice and research:A guide to data analysis using SPSS. New Delhi: Sage Publications India Pvt Ltd.
Giyahi, Y. (2012). An empirical study on the relationship of purchasing a chocolate based on its packaging. Management Science Letters (2), 833-844.
Kaiser, H. F. (1974). An index of factorial simplicity. Psychometrika , 39, 31-36.
Lo¨ fgren, M. (2008). Customer satisfaction in the first and second moments of truth. Journal of Product & Brand Management , 17 (7), 463-474.
Louw, A., & Kimber, M. (2010). The Power of Packaging. Retrieved from http://www.scribd.com/doc/47169810/The-power-of-packaging
Malhotra, N. K. (2004). Marketing Research: An Applied Orientation. New Jersey: Pearson Education Inc.
Nancarrow, C., Wright, L. T., & Brace, I. (1998). Gaining competitive advantage from packaging and labelling in marketing communications. British Food Journal , 100 (2), 110–118.
Patwardhan, M., Flora, P., & Gupta, A. (2010). Identification of Secondary Factors that Influence Consumer’s Buying Behavior for Soaps and Chocolates. The IUP Journal of Marketing Management , 9 (1/2), 55-72.
Raghubir, P., & Greenleaf, E. A. (2006). Ratios in Proportion: What Should the Shape of the Package Be? Journal of Marketing , 70, 95-107.
Rettie, R., & Brewer, C. (2000). The verbal and visual components of package design. The Journal of Product and Brand Management , 9 (1), 56-68.
Sehrawet, M., & Kundu, S. C. (2007). Buying behaviour of rural and urban consumers in India: the impact of packaging. International Journal of Consumer Studies , 31, 630-638.
Serralvo, F. A., Jo?o, B. N., & Cardoso, O. O. (2010). The packing as intervening factor on consumer decision making process. Review of business research , 10 (3), 225-229.
Sharma, B. N. (2008). New Consumer Products Branding, Packaging and branding. The Journal of Nepalese Business Studies , 5 (1), 16-23.
Silayoi, P., & Speece, M. (2004). Packaging and purchase decisions: An exploratory study of the impact of involvement and time pressure. British Food Journal , 106 (8), 607-628.
Soroka. (2002). Fundamentals of Packaging Technology (3 ed.). Institute of Packaging Professionals.
Stewart, B. (1995). Packaging as an Effective Marketing Tool. Pira International,Survey .
Underwood, R. L. (2003). The communicative power of product packaging: Creating brand identity via lived and mediated experience. Journal of Marketing Theory and Practice , 11 (1), 62-76.
Underwood, R. L., Klein, N. M., & Burke, R. R. (2001). Packaging communication: attentional effects of product imagery. Journal of Product & Brand Management , 10 (7), 403-422.
Vazquez, D., Bruce, M., & Studd, R. (2003). A case study exploring the packaging design management process within a UK food retailer. British Food Journal , 105 (9), 602-617.
Venter, K., Merwe, D. v., Beer, H. d., Bosman, M., & Kempen, E. (2011). Consumers’ perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies , 35, 273-281.
Vreeland, C. (2000). Organic Chocolate Market Skyrockets. Candy Industry , 166 (10), 51-56.
Aziz, A., Kadir, A., Rahimah, N., & Yacob, N. (2011). Importance of packaging in consumer purchasing decisions. Retrieved from http://mgv.mim.edu.my/MMR/9112/911205.Htm
Barber, N., Almanza, B. A., & Donovan, J. R. (2006). Motivational factors of gender, income and age on selecting a bottle of wine. International Journal of Wine Marketing , 18 (3), 218-232.
Bartlett, M. S. (1950). Periodogram Analysis and Continuous Spectra. Biometrika , 37(1-2), 1-16.
Bassin, S. B. (1988). Packaging: A Key Element in Added Value. Journal of Food Distribution Research , 6-11.
Bone, P. F., & France, K. R. (2001). Package Graphics and Consumer Product Beliefs. Journal of Business and Psychology , 15 (3), 467-489.
Demetris, V., & Claudio, V. (2001). A Market Investigation of the Situational Environment. British Food Journal , 103 (4), 291-296.
Doherty, B., & Tranchell, S. (2007). Radical Mainstreaming’ of Fairtrade:The Case of The Day Chocolate Equal Opportunities. Equal Opportunities International , 26 (7), 693-711.
Estiri, M., Hasangholipour, T., Yazdani, H., Nejad, H. J., & Rayej, H. (2010). Food Products Consumer Behaviors: Role of Packaging elements. Journal of Applied Sciences , 10 (7), 535-543.
Gaur, A. S., & Gaur, S. S. (2009). Statistical methods for practice and research:A guide to data analysis using SPSS. New Delhi: Sage Publications India Pvt Ltd.
Giyahi, Y. (2012). An empirical study on the relationship of purchasing a chocolate based on its packaging. Management Science Letters (2), 833-844.
Kaiser, H. F. (1974). An index of factorial simplicity. Psychometrika , 39, 31-36.
Lo¨ fgren, M. (2008). Customer satisfaction in the first and second moments of truth. Journal of Product & Brand Management , 17 (7), 463-474.
Louw, A., & Kimber, M. (2010). The Power of Packaging. Retrieved from http://www.scribd.com/doc/47169810/The-power-of-packaging
Malhotra, N. K. (2004). Marketing Research: An Applied Orientation. New Jersey: Pearson Education Inc.
Nancarrow, C., Wright, L. T., & Brace, I. (1998). Gaining competitive advantage from packaging and labelling in marketing communications. British Food Journal , 100 (2), 110–118.
Patwardhan, M., Flora, P., & Gupta, A. (2010). Identification of Secondary Factors that Influence Consumer’s Buying Behavior for Soaps and Chocolates. The IUP Journal of Marketing Management , 9 (1/2), 55-72.
Raghubir, P., & Greenleaf, E. A. (2006). Ratios in Proportion: What Should the Shape of the Package Be? Journal of Marketing , 70, 95-107.
Rettie, R., & Brewer, C. (2000). The verbal and visual components of package design. The Journal of Product and Brand Management , 9 (1), 56-68.
Sehrawet, M., & Kundu, S. C. (2007). Buying behaviour of rural and urban consumers in India: the impact of packaging. International Journal of Consumer Studies , 31, 630-638.
Serralvo, F. A., Jo?o, B. N., & Cardoso, O. O. (2010). The packing as intervening factor on consumer decision making process. Review of business research , 10 (3), 225-229.
Sharma, B. N. (2008). New Consumer Products Branding, Packaging and branding. The Journal of Nepalese Business Studies , 5 (1), 16-23.
Silayoi, P., & Speece, M. (2004). Packaging and purchase decisions: An exploratory study of the impact of involvement and time pressure. British Food Journal , 106 (8), 607-628.
Soroka. (2002). Fundamentals of Packaging Technology (3 ed.). Institute of Packaging Professionals.
Stewart, B. (1995). Packaging as an Effective Marketing Tool. Pira International,Survey .
Underwood, R. L. (2003). The communicative power of product packaging: Creating brand identity via lived and mediated experience. Journal of Marketing Theory and Practice , 11 (1), 62-76.
Underwood, R. L., Klein, N. M., & Burke, R. R. (2001). Packaging communication: attentional effects of product imagery. Journal of Product & Brand Management , 10 (7), 403-422.
Vazquez, D., Bruce, M., & Studd, R. (2003). A case study exploring the packaging design management process within a UK food retailer. British Food Journal , 105 (9), 602-617.
Venter, K., Merwe, D. v., Beer, H. d., Bosman, M., & Kempen, E. (2011). Consumers’ perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies , 35, 273-281.
Vreeland, C. (2000). Organic Chocolate Market Skyrockets. Candy Industry , 166 (10), 51-56.