How to cite this paper
Vahabzadeh, S., Sadaghiani, J., Asgarielo, M & Jabbarzadeh, M. (2013). An exploration study to detect important factors influencing internet marketing: A case study of food industry.Management Science Letters , 3(6), 1627-1632.
Refrences
Azad, N. (2012). Investigating important factors influencing purchasing from chains. Management
Science Letters, 2(3), 805-810.
Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3),
297-334.
Espejel, J., Fandos, C., & Flavi?n, C. (2008). Consumer satisfaction: A key factor of consumer
loyalty and buying intention of a PDO food product. British Food Journal, 110(9), 865-881.
Ghose, K. (2009). Internal brand equity defines customer experience. Direct Marketing: An
International Journal, 3(3), 177-185.
Kim, J. U.K., Kim, W.J. & Park, S. Ch. (2010). Consumer perception on web advertisements and
motivation factors to purchase in the online shopping. Computers in human behavior, 1208-1222.
Lalali Naini, S., Shafia, M & Nazari, N. (2012). Examining different factors in effectiveness of
advertisement. Management Science Letters, 2(3), 811-818.
Likert, R. (1932). A Technique for the Measurement of Attitudes. Archives of Psychology, 140, 1–55.
Park, C & Lee T.M. (2009). Information direction, website reputation and eWOM effect: A
moderating role of product type. Journal of Business Research, 62(1), 61-66.
Sehhat, S. (2012). An empirical survey to measure the impact of different factors on the success of
electronic marketing. Management Science Letters, 2(6), 2187-2192.
Tikkanen, H., Hietanen, J., Henttonen, T. & Rokka, J. (2009). Exploring virtual worlds: success
factors in virtual world marketing. Management Decision, 47(8), 1357-1381.
Wu, C.S., Cheng, F.F. & Yen, D.C. (2008).The atmospheric factors of online storefront Environment
design: an empirical experiment in Taiwan. Information & Management, 45(7), 493-498.
Wu, P.C.S., Yeh, G.Y.Y., & Hsiao, C.R. (2011). The effect of store image and service quality on
brand image and purchase intention for private label brands. Australasian Marketing Journal, 19,
30–39.
Science Letters, 2(3), 805-810.
Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3),
297-334.
Espejel, J., Fandos, C., & Flavi?n, C. (2008). Consumer satisfaction: A key factor of consumer
loyalty and buying intention of a PDO food product. British Food Journal, 110(9), 865-881.
Ghose, K. (2009). Internal brand equity defines customer experience. Direct Marketing: An
International Journal, 3(3), 177-185.
Kim, J. U.K., Kim, W.J. & Park, S. Ch. (2010). Consumer perception on web advertisements and
motivation factors to purchase in the online shopping. Computers in human behavior, 1208-1222.
Lalali Naini, S., Shafia, M & Nazari, N. (2012). Examining different factors in effectiveness of
advertisement. Management Science Letters, 2(3), 811-818.
Likert, R. (1932). A Technique for the Measurement of Attitudes. Archives of Psychology, 140, 1–55.
Park, C & Lee T.M. (2009). Information direction, website reputation and eWOM effect: A
moderating role of product type. Journal of Business Research, 62(1), 61-66.
Sehhat, S. (2012). An empirical survey to measure the impact of different factors on the success of
electronic marketing. Management Science Letters, 2(6), 2187-2192.
Tikkanen, H., Hietanen, J., Henttonen, T. & Rokka, J. (2009). Exploring virtual worlds: success
factors in virtual world marketing. Management Decision, 47(8), 1357-1381.
Wu, C.S., Cheng, F.F. & Yen, D.C. (2008).The atmospheric factors of online storefront Environment
design: an empirical experiment in Taiwan. Information & Management, 45(7), 493-498.
Wu, P.C.S., Yeh, G.Y.Y., & Hsiao, C.R. (2011). The effect of store image and service quality on
brand image and purchase intention for private label brands. Australasian Marketing Journal, 19,
30–39.