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Growing Science » Management Science Letters » A hybrid of Kano and QFD for ranking customers’ preferences: A case study of bank Melli Iran

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Hotlan Siagian(40)
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Ni Nyoman Kerti Yasa(29)
Haitham M. Alzoubi(28)
Sulieman Ibraheem Shelash Al-Hawary(28)
Prasadja Ricardianto(28)


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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 3 Issue 3 pp. 845-860 , 2013

A hybrid of Kano and QFD for ranking customers’ preferences: A case study of bank Melli Iran Pages 845-860 Right click to download the paper Download PDF

Authors: Mohammad Hassan Pourhasomi, Alireza Arshadi Khamseh, Yaser Ghorbanzad

DOI: 10.5267/j.msl.2013.02.001

Keywords: Quality Function Deployment (QFD), Analytical Hierarchy Process (AHP), Bank Criteria, Customer Satisfaction, Kano Model

Abstract:

How to cite this paper
Pourhasomi, M., Khamseh, A & Ghorbanzad, Y. (2013). A hybrid of Kano and QFD for ranking customers’ preferences: A case study of bank Melli Iran.Management Science Letters , 3(3), 845-860.

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Journal: Management Science Letters | Year: 2013 | Volume: 3 | Issue: 3 | Views: 2456 | Reviews: 0

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