How to cite this paper
Chien, S. (2024). The impact of franchisor resources, relational capital, and market responsiveness on franchisee performance: From the dynamic capability perspective.Management Science Letters , 14(1), 53-62.
Refrences
Anderson, J.C., & Narus, J. A. (1990). A Model of distributor firm and manufacturer firm working partnerships. Journal of Marketing, 54(1), 42–58.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99-120.
Bradach,J.L. (1998). Franchise Organizations. Harvard Business School Press, Boston MA.
Bordonaba-Juste, V. and Polo-Redondo, Y. (2008). The effect of relationship marketing strategy on franchise channels: Evidence from Spanish franchisees. Journal of Marketing Channels, 15, 71–91.
Chang, S., Gong, Y., Way, S. A., & Jia, L. (2012). Flexibility–oriented HRM systems, absorptive capacity, and market re-sponsiveness and firm innovativeness. Journal of Management, 39(7), 1924–1951.
Chiou, J., Hsieh, C.H., & Yang, C.H. (2004). The effect of franchisors communication, service assistance, and competitive advantage on franchisees intentions to remain in the franchise system. Journal of Small Business Management, 42(1), 19–36.
Colla, E., Ruiz-Molina, M. E., Chastenet De Gery, C., Schultz, M., Deparis, M., & Lemmet, L. (2019). Understanding franchisee performance: The role of the franchisees autonomy, affective commitment to the network and innovative-ness. International Journal of Retail & Distribution Management, 47(7), 733–751.
Combs, J.G., Michael, S.C., & Castrogiovanni, G.J. (2004). Franchising: a review and avenues to greater theoretical diver-sity. Journal of Management, 30(6), 907–931.
Davies, M.A., Lassarb, W., Manolisc, C., Princed, M., & Winsor, R.D. (2011). A model of trust and compliance in fran-chise relationships. Journal of Business Venturing, 26(3), 321–340.
De Castro, D. L., Mota, J., & Marnoto, S. (2009). Toward a relational perspective of franchising chains. Service Business, 3(1), 15–30.
Delerue–Vidot, H. (2006). Opportunism and unilateral commitment: the moderating effect of relational capital, Manage-ment Decision, 44(6), 737–751.
Dyer, J., & Singh, H. (1998). Relational View: cooperative strategy and sources of Interorganizational competitive ad-vantage, Academy of Management Review, 23(4), 660–679.
Duta, S., Narasimhan, O., & Rajiv, S. (2005). Conceptualizing and measuring capabilities: methodology and empirical ap-plication. Strategic Management Journal, 26, 277–285.
Eisenhardt, K., & Martin, J. (2000). Dynamic capabilities: What are they?. Strategic Management Journal, 21(10–11), 1105–1121.
El Akremi, A., Perrigot, R., & Piot–Lepetit, I. (2015). Examining the drivers for franchised chains performance through the lens of the dynamic capabilities approach. Journal of Small Business Management, 53(1), 145–165.
Frank, D.H., & Obloj, T. (2013). Firm–specific human capital, organizational incentives, and agency costs: evidence from retail banking. Strategic Management Journal, 35(9), 1279–1301.
Fornell, C., & Larcker, D. (1981). Evaluating structural equation models with unobservable variables and measurement er-ror. Journal of Marketing Research, 18(1), 39–50.
Garrett, R.P., Covin, J.G., & Slevin, D.P. (2009). Market responsiveness, top management risk taking, and the role of stra-tegic learning as determinants of market pioneering. Journal of Business Research, 62(8), 782–788.
Gassenheimer, J.B., Baucus, D.B., & Baucus, M.S. (1996). Cooperative arrangements among entrepreneurs: an analysis of opportunism and communication in franchise structures. Journal of Business Research, 36(1), 67–79.
Gillis, W., Combs, J., & Ketchen, J. (2014). Using resource–based theory to help to explain plural form franchising, En-trepreneurship Theory and Practice, 38(3), 449–472.
Glaser, M. Michal Jirasek, M., & Windsperger J. (2020). Ownership structure of franchise chains: trade-off between adap-tation and control, international. Journal of the Economics of Business, 27(3), 357–375.
Gómez, P.J., Lorente, J.J.C., & Cabrera, R.V. (2004). Training practices and organisational learning capability: relation-ship and implications. Journal of European Industrial Training, 28(2–4), 234 –256.
Gorovaia, N., & Windsperger, J. (2018). The choice of contract duration in franchising networks: a transaction cost and resource-based view. Industrial Marketing Management, 75, 125–133.
Griffith, D.A., Noble, S., & Chen, Q. (2006). The performance implications of entrepreneurial proclivity: a dynamic capa-bilities approach. Journal of Retailing, 82(1), 51–62.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS–SEM: indeed a silver bullet. Journal of Marketing Theory & Prac-tice, 19(2), 135–147.
Harmon, T.R., & Griffiths, M.A. (2008). Franchisee perceived relationship value. Journal of Business & Industrial Mar-keting, 23(4), 256–263.
Helfat, C.E., & Peteraf, M.A. (2003). The dynamic resource–based view: capability lifecycles. Strategic Management Journal, 24(10), 997–1010.
Herbig, P., & Milewicz, J. (1995). The relationship of reputation and credibility to brand success. Journal of Consumer Marketing, 14(4), 5–10.
Herz, M., Hutzinger, C., Seferagic, H., & Windsperger, J. (2016). Trust, decision rights delegation, and performance: the case of franchising. Journal of Small Business Management, 54(3), 973–991.
Hult, G.T.M., Ketchen, D.J., & Slater, S.F. (2005). Market orientation and performance: an integration of disparate ap-proaches. Strategic Management Journal, 26(12), 1173–1181.
Kalargyrou, V., Aliouche E. H., & Schlentrich U. (2018). Antecedents and consequences of franchisee satisfaction in the U.S. restaurant industry. Journal of Human Resources in Hospitality & Tourism, 17(1), 60–79.
Kale, P., Singh, H., & Perlmutter, H. (2000). Learning and protection of proprietary assets in strategic alliances: building relational capital. Strategic Management Journal, 21, 217–237.
Khan, H., & Khan, Z. (2021). The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets: the moderating role of competitive intensity. International Business Review, 30(6), 101860
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: the construct, research propositions, and managerial implica-tions. Journal of Marketing, 54(4), 1–18.
Kohtamäki, M., Partanen, J., & Möller, K. (2013). Making a profit with R&D services: the critical role of relational capi-tal. Industrial Marketing Management, 42(1), 71–81.
Lee, R. P. (2010). Extending the environment–strategy–performance framework: the roles of multinational corporation network strength, market responsiveness, and innovation. Journal of International Marketing, 18(4), 58–73.
Litz, R.A., & Stewart, A.C. (2000). Research note: trade name franchise membership as a human resource management strategy: does buying group training deliver true value for small retailers?, Entrepreneurship Theory and Practice, 25, 125–135.
Luu, T. (2017). Market responsiveness: Antecedents and the moderating role of external supply chain integration. Journal of Business & Industrial Marketing, 32(1), 30–45.
McKelvie, A., & Davidsson, P. (2009). From resource base to dynamic capabilities: an investigation of new firms. British Journal of Management, 20(1), 63–80.
Megicks, P., & Warnaby, G. (2008). Market orientation and performance in small independent retailers in the UK. The In-ternational Review of Retail Distribution and Consumer Research, 18(1), 105–119.
Michael, S.C. (1996). To franchise or not to franchise: an analysis of decision rights and organizational form shares. Jour-nal of Business Venturing, 11, 57–71.
Michael, S. C., & Combs, J. (2008). Entrepreneurial failure: the case of franchisees. Journal of Small Business Manage-ment, 46(1), 73–90.
Mohr, J., & Spekman, R. (1994). Characteristics of partnership success: partnership attributes, communication behavior, and conflict resolution techniques. Strategic Management Journal, 15(2), 135–152.
Morgan, R.M., & Hunt, S.D. (1994). The commitment–trust theory of relationship marketing. Journal of Marketing, 58(3), 20–38.
Nijmeijer, K.J., Fabbricotti, I.N., & Huijsman, R. (2014). Making franchising work: a framework based on a systematic review. International Journal of Management Reviews, 16(1), 62–83.
Parker, S.L., Cutts, S., Nathan, G., & Zacher, H. (2019). Understanding franchisee performance: the role of personal and contextual resources. Journal of Business and Psychology, 34(5), 603–620.
Pitt, L, Napoli, J., & Rian, M. (2003). Managing the franchised brand: the franchisees perspective. The Journal of Brand Management, 10(6), 411–420.
Santos–Vijande, M.L., del Rio–Lanza, A.B., Suarez–Alvarez, L., & Diaz–Martin, A.M. (2013). The brand management system and service firm competitiveness. Journal of Business Research, 66(2), 148–157.
Spralls III, S.A., Hunt, S.D., & Wilcox, J.B. (2011). Extranet use and building relationship capital in interfirm distribution networks: the role of extranet capability. Journal of Retailing, 87(1), 59–74.
Teece, D.J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533.
Theoharakis, V., & Hooley, G. (2003). Organizational resources enabling service responsiveness: evidence from Greece. Industrial Marketing Management, 32(8), 695–702.
Tsai, M.T., Huang, Y.C., & Ma, R. (2009). Antecedents and consequences of global responsiveness: an empirical exami-nation of MNCs in the global sourcing context. International Business Review, 18(6), 617–629.
Urde, M., Baumgarth, C., & Merrilees, B. (2013). Brand orientation and market orientation: from alternatives to synergy. Journal of Business Research, 66(1), 13–20.
Watson, A., & Johnson, R. (2010). Managing the franchisor–franchisee relationship: A relationship marketing perspec-tive. Journal of Marketing Channels, 17, 51–68.
Wei, Y.S., Samiee, S., & Lee, R.P. (2014). The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market. Journal of the Academy of Marketing Science, 42(1), 49–70.
Windsperger, J. (2004). Centralization of franchising networks: evidence from the Austrian franchise sector. Journal of Business Research, 57, 1361–1369.
Wu, C. (2015). Antecedents of franchise strategy and performance. Journal of Business Research, 68(7), 1581–1588.
Wu, L. (1999). The pricing of a brand name product: franchising in the motel services industry. Journal of Business Ven-turing, 14(1), 87–102.
Zachary, M.A., McKenny, A.F., Short, J.C., Davis, K.M., & Wu, D. (2011). Franchise branding: an organizational identity perspective. Journal of the Academy of Marketing Science, 39(4), 629–645.
Zollo, M., & Winter, S.G. (2002). Deliberate learning and the evolution of dynamic capabilities. Organization Science, 13(3), 339–351.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99-120.
Bradach,J.L. (1998). Franchise Organizations. Harvard Business School Press, Boston MA.
Bordonaba-Juste, V. and Polo-Redondo, Y. (2008). The effect of relationship marketing strategy on franchise channels: Evidence from Spanish franchisees. Journal of Marketing Channels, 15, 71–91.
Chang, S., Gong, Y., Way, S. A., & Jia, L. (2012). Flexibility–oriented HRM systems, absorptive capacity, and market re-sponsiveness and firm innovativeness. Journal of Management, 39(7), 1924–1951.
Chiou, J., Hsieh, C.H., & Yang, C.H. (2004). The effect of franchisors communication, service assistance, and competitive advantage on franchisees intentions to remain in the franchise system. Journal of Small Business Management, 42(1), 19–36.
Colla, E., Ruiz-Molina, M. E., Chastenet De Gery, C., Schultz, M., Deparis, M., & Lemmet, L. (2019). Understanding franchisee performance: The role of the franchisees autonomy, affective commitment to the network and innovative-ness. International Journal of Retail & Distribution Management, 47(7), 733–751.
Combs, J.G., Michael, S.C., & Castrogiovanni, G.J. (2004). Franchising: a review and avenues to greater theoretical diver-sity. Journal of Management, 30(6), 907–931.
Davies, M.A., Lassarb, W., Manolisc, C., Princed, M., & Winsor, R.D. (2011). A model of trust and compliance in fran-chise relationships. Journal of Business Venturing, 26(3), 321–340.
De Castro, D. L., Mota, J., & Marnoto, S. (2009). Toward a relational perspective of franchising chains. Service Business, 3(1), 15–30.
Delerue–Vidot, H. (2006). Opportunism and unilateral commitment: the moderating effect of relational capital, Manage-ment Decision, 44(6), 737–751.
Dyer, J., & Singh, H. (1998). Relational View: cooperative strategy and sources of Interorganizational competitive ad-vantage, Academy of Management Review, 23(4), 660–679.
Duta, S., Narasimhan, O., & Rajiv, S. (2005). Conceptualizing and measuring capabilities: methodology and empirical ap-plication. Strategic Management Journal, 26, 277–285.
Eisenhardt, K., & Martin, J. (2000). Dynamic capabilities: What are they?. Strategic Management Journal, 21(10–11), 1105–1121.
El Akremi, A., Perrigot, R., & Piot–Lepetit, I. (2015). Examining the drivers for franchised chains performance through the lens of the dynamic capabilities approach. Journal of Small Business Management, 53(1), 145–165.
Frank, D.H., & Obloj, T. (2013). Firm–specific human capital, organizational incentives, and agency costs: evidence from retail banking. Strategic Management Journal, 35(9), 1279–1301.
Fornell, C., & Larcker, D. (1981). Evaluating structural equation models with unobservable variables and measurement er-ror. Journal of Marketing Research, 18(1), 39–50.
Garrett, R.P., Covin, J.G., & Slevin, D.P. (2009). Market responsiveness, top management risk taking, and the role of stra-tegic learning as determinants of market pioneering. Journal of Business Research, 62(8), 782–788.
Gassenheimer, J.B., Baucus, D.B., & Baucus, M.S. (1996). Cooperative arrangements among entrepreneurs: an analysis of opportunism and communication in franchise structures. Journal of Business Research, 36(1), 67–79.
Gillis, W., Combs, J., & Ketchen, J. (2014). Using resource–based theory to help to explain plural form franchising, En-trepreneurship Theory and Practice, 38(3), 449–472.
Glaser, M. Michal Jirasek, M., & Windsperger J. (2020). Ownership structure of franchise chains: trade-off between adap-tation and control, international. Journal of the Economics of Business, 27(3), 357–375.
Gómez, P.J., Lorente, J.J.C., & Cabrera, R.V. (2004). Training practices and organisational learning capability: relation-ship and implications. Journal of European Industrial Training, 28(2–4), 234 –256.
Gorovaia, N., & Windsperger, J. (2018). The choice of contract duration in franchising networks: a transaction cost and resource-based view. Industrial Marketing Management, 75, 125–133.
Griffith, D.A., Noble, S., & Chen, Q. (2006). The performance implications of entrepreneurial proclivity: a dynamic capa-bilities approach. Journal of Retailing, 82(1), 51–62.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS–SEM: indeed a silver bullet. Journal of Marketing Theory & Prac-tice, 19(2), 135–147.
Harmon, T.R., & Griffiths, M.A. (2008). Franchisee perceived relationship value. Journal of Business & Industrial Mar-keting, 23(4), 256–263.
Helfat, C.E., & Peteraf, M.A. (2003). The dynamic resource–based view: capability lifecycles. Strategic Management Journal, 24(10), 997–1010.
Herbig, P., & Milewicz, J. (1995). The relationship of reputation and credibility to brand success. Journal of Consumer Marketing, 14(4), 5–10.
Herz, M., Hutzinger, C., Seferagic, H., & Windsperger, J. (2016). Trust, decision rights delegation, and performance: the case of franchising. Journal of Small Business Management, 54(3), 973–991.
Hult, G.T.M., Ketchen, D.J., & Slater, S.F. (2005). Market orientation and performance: an integration of disparate ap-proaches. Strategic Management Journal, 26(12), 1173–1181.
Kalargyrou, V., Aliouche E. H., & Schlentrich U. (2018). Antecedents and consequences of franchisee satisfaction in the U.S. restaurant industry. Journal of Human Resources in Hospitality & Tourism, 17(1), 60–79.
Kale, P., Singh, H., & Perlmutter, H. (2000). Learning and protection of proprietary assets in strategic alliances: building relational capital. Strategic Management Journal, 21, 217–237.
Khan, H., & Khan, Z. (2021). The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets: the moderating role of competitive intensity. International Business Review, 30(6), 101860
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: the construct, research propositions, and managerial implica-tions. Journal of Marketing, 54(4), 1–18.
Kohtamäki, M., Partanen, J., & Möller, K. (2013). Making a profit with R&D services: the critical role of relational capi-tal. Industrial Marketing Management, 42(1), 71–81.
Lee, R. P. (2010). Extending the environment–strategy–performance framework: the roles of multinational corporation network strength, market responsiveness, and innovation. Journal of International Marketing, 18(4), 58–73.
Litz, R.A., & Stewart, A.C. (2000). Research note: trade name franchise membership as a human resource management strategy: does buying group training deliver true value for small retailers?, Entrepreneurship Theory and Practice, 25, 125–135.
Luu, T. (2017). Market responsiveness: Antecedents and the moderating role of external supply chain integration. Journal of Business & Industrial Marketing, 32(1), 30–45.
McKelvie, A., & Davidsson, P. (2009). From resource base to dynamic capabilities: an investigation of new firms. British Journal of Management, 20(1), 63–80.
Megicks, P., & Warnaby, G. (2008). Market orientation and performance in small independent retailers in the UK. The In-ternational Review of Retail Distribution and Consumer Research, 18(1), 105–119.
Michael, S.C. (1996). To franchise or not to franchise: an analysis of decision rights and organizational form shares. Jour-nal of Business Venturing, 11, 57–71.
Michael, S. C., & Combs, J. (2008). Entrepreneurial failure: the case of franchisees. Journal of Small Business Manage-ment, 46(1), 73–90.
Mohr, J., & Spekman, R. (1994). Characteristics of partnership success: partnership attributes, communication behavior, and conflict resolution techniques. Strategic Management Journal, 15(2), 135–152.
Morgan, R.M., & Hunt, S.D. (1994). The commitment–trust theory of relationship marketing. Journal of Marketing, 58(3), 20–38.
Nijmeijer, K.J., Fabbricotti, I.N., & Huijsman, R. (2014). Making franchising work: a framework based on a systematic review. International Journal of Management Reviews, 16(1), 62–83.
Parker, S.L., Cutts, S., Nathan, G., & Zacher, H. (2019). Understanding franchisee performance: the role of personal and contextual resources. Journal of Business and Psychology, 34(5), 603–620.
Pitt, L, Napoli, J., & Rian, M. (2003). Managing the franchised brand: the franchisees perspective. The Journal of Brand Management, 10(6), 411–420.
Santos–Vijande, M.L., del Rio–Lanza, A.B., Suarez–Alvarez, L., & Diaz–Martin, A.M. (2013). The brand management system and service firm competitiveness. Journal of Business Research, 66(2), 148–157.
Spralls III, S.A., Hunt, S.D., & Wilcox, J.B. (2011). Extranet use and building relationship capital in interfirm distribution networks: the role of extranet capability. Journal of Retailing, 87(1), 59–74.
Teece, D.J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533.
Theoharakis, V., & Hooley, G. (2003). Organizational resources enabling service responsiveness: evidence from Greece. Industrial Marketing Management, 32(8), 695–702.
Tsai, M.T., Huang, Y.C., & Ma, R. (2009). Antecedents and consequences of global responsiveness: an empirical exami-nation of MNCs in the global sourcing context. International Business Review, 18(6), 617–629.
Urde, M., Baumgarth, C., & Merrilees, B. (2013). Brand orientation and market orientation: from alternatives to synergy. Journal of Business Research, 66(1), 13–20.
Watson, A., & Johnson, R. (2010). Managing the franchisor–franchisee relationship: A relationship marketing perspec-tive. Journal of Marketing Channels, 17, 51–68.
Wei, Y.S., Samiee, S., & Lee, R.P. (2014). The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market. Journal of the Academy of Marketing Science, 42(1), 49–70.
Windsperger, J. (2004). Centralization of franchising networks: evidence from the Austrian franchise sector. Journal of Business Research, 57, 1361–1369.
Wu, C. (2015). Antecedents of franchise strategy and performance. Journal of Business Research, 68(7), 1581–1588.
Wu, L. (1999). The pricing of a brand name product: franchising in the motel services industry. Journal of Business Ven-turing, 14(1), 87–102.
Zachary, M.A., McKenny, A.F., Short, J.C., Davis, K.M., & Wu, D. (2011). Franchise branding: an organizational identity perspective. Journal of the Academy of Marketing Science, 39(4), 629–645.
Zollo, M., & Winter, S.G. (2002). Deliberate learning and the evolution of dynamic capabilities. Organization Science, 13(3), 339–351.