How to cite this paper
Seopela, L & Zulu, V. (2022). Consumer perceptions on satisfaction and word of mouth in smallholder horticultural stores in an emerging economy.Management Science Letters , 12(1), 21-34.
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Elansary, O. H., Ashfaq, M., Ali, H. M., & Yessoufou, K. (2017). The first initiative of DNA barcoding of ornamental plants from Egypt and potential applications in horticulture industry. PloS one, 12(2), 1-15. https://doi.org/https://doi.org/10.1371/journal.pone.0172170
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Ali, M., & Park, K. (2016). The mediating role of an innovative culture in the relationship between absorptive capacity and technical and non-technical innovation. Journal of business research, 69(5), 1669-1675. https://doi.org/https://doi.org/10.1016/j.jbusres.2015.10.036
Anselmsson, J., & Johansson, U. (2007). Corporate social responsibility and the positioning of grocery brands: An exploratory study of retailer and manufacturer brands at point of purchase. International Journal of Retail & Distribution Management, 36(10), 835-856. https://doi.org/https://doi.org/10.1108/09590550710820702
Ariffin, S., Yusof, J. M., Putit, L., & Shah, M. I. A. (2016). Factors influencing perceived quality and repurchase intention towards green products. Procedia Economics and Finance, 37, 391-396. https://doi.org/https://doi.org/10.1016/S2212-5671(16)30142-3
Beckman, J., & Countryman, A. M. (2021). The Importance of Agriculture in the Economy: Impacts from COVID‐19. American journal of agricultural economics, 1-17. https://doi.org/https://doi.org/10.1111/ajae.12212
Beneke, J., & Zimmerman, N. (2014). Beyond private label panache: the effect of store image and perceived price on brand prestige. Journal of Consumer Marketing, 31(4), 301-311. https://doi.org/https://doi.org/10.1108/JCM-12-2013-0801
Boonlertvanich, K. (2019). Service quality, satisfaction, trust, and loyalty: the moderating role of main-bank and wealth status. International Journal of Bank Marketing, 37(1), 278-302. https://doi.org/https://doi.org/10.1108/IJBM-02-2018-0021
Brochado, A., & Pereira, C. (2017). Comfortable experiences in nature accommodation: Perceived service quality in Glamping. Journal of Outdoor Recreation and Tourism, 17, 77-83. https://doi.org/https://doi.org/10.1016/j.jort.2017.01.005
Brown, T. J., Barry, T. E., Dacin, P. A., & Gunst, R. F. (2005). Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context. Journal of the academy of marketing science, 33(2), 123-138. https://doi.org/https://doi.org/10.1177/0092070304268417
Casidy, R. (2014). Linking brand orientation with service quality, satisfaction, and positive word-of-mouth: Evidence from the higher education sector. Journal of Nonprofit & Public Sector Marketing, 26(2), 142-161. https://doi.org/https://doi.org/10.1080/10495142.2014.901004
Chiang, C. F., & Jang, S. S. (2007). The effects of perceived price and brand image on value and purchase intention: Leisure travelers' attitudes toward online hotel booking. Journal of Hospitality & Leisure Marketing, 15(3), 49-69. https://doi.org/https://doi.org/10.1300/J150v15n03_04
David, M. E., Carter, K., & Alvarez, C. (2020). An assessment of attachment style measures in marketing. European Journal of Marketing, 54(12), 3015-3049. https://doi.org/ https://doi.org/10.1108/EJM-10-2018-0678
De Oña, J., De Oña, R., Eboli, L., & Mazzulla, G. (2013). Perceived service quality in bus transit service: a structural equation approach. Transport Policy, 29(219-226.). https://doi.org/https://doi.org/10.1016/j.tranpol.2013.07.001
Department of Agriculture, F. a. F. (2019). Smallholder horticulture empowerment and promotion approach https://www.dalrrd.gov.za/Home/aid/1129
Eisingerich, A. B., Auh, S., & Merlo, O. (2014). Acta non verba? The role of customer participation and word of mouth in the relationship between service firms’ customer satisfaction and sales performance. Journal of Service Research, 17(1), 40-53. https://doi.org/https://doi.org/10.1177/1094670513490836
Eklof, J., Podkorytova, O., & Malova, A. (2020). Linking customer satisfaction with financial performance: an empirical study of Scandinavian banks. Total Quality Management & Business Excellence, 31(15-16), 1684-1702. https://doi.org/https://doi.org/10.1080/14783363.2018.1504621
Elansary, O. H., Ashfaq, M., Ali, H. M., & Yessoufou, K. (2017). The first initiative of DNA barcoding of ornamental plants from Egypt and potential applications in horticulture industry. PloS one, 12(2), 1-15. https://doi.org/https://doi.org/10.1371/journal.pone.0172170
Fan, S., & Rue, C. (2020). The Role of Smallholder Farms in Food and Nutrition Security. In R. L. Gomez y Paloma S., Louhichi K. (Ed.), The Role of Smallholder Farms in a Changing World (pp. 13-28). Springer. https://doi.org/https://doi.org/10.1007/978-3-030-42148-9_2
Farrokhi, F., & Mahmoudi-Hamidabad, A. (2012). Rethinking convenience sampling: Defining quality criteria. Theory & Practice in Language Studies, 2(4), 784-792. https://doi.org/10.4304/tpls.2.4.784-792
Guo, Y., Barnes, S., & Le-Nguyen, K. (2015). Consumer acceptance IT products: An integrative expectation-confirmation model Twenty-first Americas Conference on Information Systems, Puerto Rico.
Hair, J., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial Management & Data Systems, 117(3), 442-458. https://doi.org/https://doi.org/10.1108/IMDS-04-2016-0130
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152. https://doi.org/10.2753/MTP1069-6679190202
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review, 31(1), 2-24. https://doi.org/https://doi.org/10.1108/EBR-11-2018-0203
Hanaysha, J. R. (2021). Impact of Price Promotion, Corporate Social Responsibility, and Social Media Marketing on Word of Mouth. Business Perspectives and Research, 1-16. https://doi.org/https://doi.org/10.1177/2278533721989839
Hazzi, O., & Maldaon, I. (2015). A pilot study: Vital methodological issues. Business: Theory and Practice, 16(1), 53-62. https://doi.org/https://doi.org/10.3846/btp.2015.437
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the academy of marketing science, 43(1), 115-135. https://doi.org/https://doi.org/10.1007/s11747-014-0403-8
Hossain, M. J. (2019). Redefining Expectancy Disconfirmation Theory using LIS SERVQUAL+: An Integrated Framework for evaluating Library Service Quality and User Satisfaction. International Information & Library Review, 53(3), 203-216. https://doi.org/https://doi.org/10.1080/10572317.2018.1496316
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