How to cite this paper
Namahoot, K & Jantasri, V. (2021). A comparison of adoption and service quality between large and small broadband internet service providers in Thailand.Management Science Letters , 11(8), 2211-2224.
Refrences
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes. 50, 179-211.
Al-Hujran, O., Al-Debei, M. M., Chatfield, A., & Migdadi, M. (2015). The imperative of influencing citizen attitude toward e-government adoption and use. Computers in Human Behavior, 53, 189-203.
Bagozzi, R. P. (1993). Assessing construct validity in personality research: Applications to measures of self-esteem. Journal of Re-search in Personality, 27(1), 49-87.
Bashir, I., & Madhavaiah, C. (2015). Consumer attitude and behavioural intention towards Internet banking adoption in India. Jour-nal of Indian Business Research, 7(1), 67-102.
Battaglia., & Michael, P. (2008). Nonprobability Sampling. In P. Lavrakas (Ed.). Encyclopedia of Survey Research Methods, SAGE. 524-527.
Beauchamp, M. R., Bray, S. R., Eys, M. A., & Carron, A. V. (2005). Leadership Behaviors and Multidimensional Role Ambiguity Perceptions in Team Sports. Small Group Research, 36(1), 5-20.
Boisvert, J., & Ashill, N. J. (2011). How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement. Journal of Services Marketing, 25(7), 517-527.
Browne, M. W., & Cudeck, R. (1993). Alternative ways of assessing model fit. In K. A. Bollen and J. S. Long (Eds.). Testing struc-tural equation models. Newbury Park, CA: Sage. 136-162.
Burnette, J. L., & Williams, L. J. (2005). Structural equation modeling (SEM): An introduction to basic techniques and advanced is-sues. Research in Organizations: Foundations and Methods of Inquiry, San Francisco, CA: Berrett-Koehler. 143-160.
Carlson, J., & O’Cass, A. (2010). Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in con-tent-driven e-service web sites. Journal of Services Marketing, 24 (2), 112-127.
Carmeli, A., Meitar, R., & Weisberg, J. (2006). Self-Leadership Skills and Innovative Behavior at Work. International Journal of Manpower, 27(1), 75-90.
Chang, K.-C., Chen, M.-C., Hsu, C.-L., & Kuo, N.-T. (2012). Integrating loss aversion into a technology acceptance model to assess the relationship between website quality and website user’s behavioural intentions. Total Quality Management, 23(8), 913-930.
Choudhary, A., Akhtar, S., & Arshad, Z. (2013). Impact of Transformational Servant Leadership on Organizational Performance: A Comparative Analysis. Journal of Business Ethics, Springer, 116(2), 433-440.
Curran, P. J., West, S. G., & Finch, G. F. (1996). The robustness of test statistics to nonnormality and specification error in confirm-atory factor analysis. Psychological Methods, 1, 16-29.
Davis, F. D. (1993). User acceptance of information technology: system characteristics, user perceptions and behavioral impacts. In-ternational Journal of Man-Machine Studies, 38(3), 475-487.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
Electronic Transactions Development Agency, Ministry of Digital Economy and Society. (2020). Thailand Internet User Behavior 2019.
Electronic Transactions Development Agency, Ministry of Digital Economy and Society. (In Thai)
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 19, 39- 50.
Ha, S., & Stoel, L. (2009). Consumer e-shopping acceptance: Antecedents in a technology acceptance model. Journal of Business Re-search, 62, 565-571.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis: A Global Perspectives. 7th Edition, Pearson, Prentice Hall, New York.
Hair, Joe. F., Marko, S., Lucas, H., & Kuppelwieser, V. G. (2014). Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool in Business Research. European Business Review, 26(2), 106-121.
Hassanein, K., & Head, M. (2007). Manipulating perceived social presence through the web interface and its impact on attitude to-wards online shopping. International Journal Human-Computer Studies, 65, 689-708.
Huh, H. J., Kim, T. T., & Law, R. (2009). A comparison of competing theoretical models for understanding acceptance behavior of information systems in upscale hotels. International Journal of Hospitality Management, 28, 121-134.
Jang, H. Y., & Noh, M. J. (2011). Customer acceptance of IPTV service quality. International Journal of Information Management. 31, 582-592.
Jarvenpaa, S. L., Tractinsky, N., & Saarinen, L. (1999). Consumer Trust in an Internet Store: A Cross-Cultural Validation. Journal of Computer-Mediated Communication, 5(2).
Joo, B. K., Yoon, H. J., & Jeung, C. W. (2012). The Effects of Core Self-Evaluations and Transformational Leadership on Organiza-tional Commitment. Leadership and Organization Development Journal, 33(6), 564-582.
Jung, Y., Perez-Mira, B., & Wiley, S. (2009). Consumer adoption of mobile TV: Examining psychological flow and media content. Computers in Human Behavior, 25(1), 123-129.
Kline, R. B. (2011). Principles and practice of structural equation modeling. 3rd ed. New York: Guilford press.
Lacobucci, D. (2010). Structural equations modelling: Fit Indices, sample size, and advanced topics. Journal of Consumer Psycholo-gy, 20, 90-98.
Li, R., Chung, T. -L., & Fiore, A. M. (2017). Factors affecting current users’ attitude towards e-auctions in China: An extended TAM study. Journal of Retailing and Consumer Services, 34, 19-29.
Lin, C. -H., Shih, H. -Y., & Sher, P. J. (2007). Integrating technology readiness into technology acceptance: The TRAM model. Psychology and Marketing, 24(7), 641-657.
Lin, F., Fofanah, S. S., & Liang, D. (2011). Assessing citizen adoption of e-Government initiatives in Gambia: A validation of the technology acceptance model in information systems success. Government Information Quarterly, 28, 271-279.
Mansour, N., EL-Deghaidy, H., Al-Shamrani, S., & Aldahmash, A. (2014). Rethinking the theory and practice of continuing profes-sional development: Science teachers' perspectives. Research in Science Education, 44 (6), 949-973.
Mansour, I. H. F., Eljelly, A. M. A., & Abdullah, A. M. A. (2016). Consumers’ attitude towards e-banking services in Islamic banks: the case of Sudan. Review of International Business and Strategy, 26(2), 244-260.
McKnight, D. H., Cummings, L. L., & Chervany, N. L. (1998). Initial Trust Formation in New Organizational Relationships. The Academy of Management Review, 23(3), 473-490.
Namahoot, K. S., & Laohavichien, T. (2018). Assessing the intentions to use internet banking: The role of perceived risk and trust as mediating factors. International Journal of Bank Marketing, 36(2), 256-276.
Nasri, W., & Charfeddine, L. (2012). Factors affecting the adoption of internet banking in Tunisia: An integration theory of ac-ceptance model and theory of planned behavior. Journal of High Technology Management Research, 23, 1-14.
Nath, R., Bhal, K. T., & Kapoor, G. T. (2013). Factors influencing IT Adoption by Bank Employees: An Extended TAM Approach. VIKALPA, 38(4), 83-96.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future re-search, Journal of Marketing. 49(1), 41-50.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40.
Parish, T., Baghurst, T., & Turner, R. (2010). Becoming Competitive Amateur Bodybuilders: Identification of Contributors. Psy-chology of Men & Masculinity, 11(2), 152-159.
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance mod-el. International Journal of Electronic Commerce, 7(3), 101-134.
Pikkarainen, T., Pikkarainen, K., Karjaluoto, H., & Pahnila, S. (2004). Consumer acceptance of online banking: an extension of the technology acceptance model. Internet Research, 14 (3), 224-235.
Rahi, S., Ghani, M. A., & Alnaser, F. M. (2017). Predicting customer’s intentions to use internet banking: the role of technology ac-ceptance model (TAM) in e-banking. Management Science Letters, 7, 513-524.
Rauniar, R., Rawski, G., Yang, J., & Johnson, B. (2014). Technology acceptance model (TAM) and social media usage: an empirical study on Facebook. Journal of Enterprise Information Management, 27 (1), 6-30.
Seth, N., Deshmukh, S.G., & Vrat, P. (2005). Service quality models: a review. International Journal of Quality and Reliability Man-agement, 22(9), 913-949.
Shin, D. H. (2009). Towards an understanding of the consumer acceptance of mobile wallet. Computers in Human Behaviour, 25, 1343-1354.
Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: four longitudinal field studies. Management Science, 46(2), 186-204.
Vianello, M., Galliania, E. M., & Haidt, J. (2010). Elevation at Work: The Effects of Leaders’ Moral Excellence. The Journal of Posi-tive Psychology, 5(5), 390-411.
World Health Organization. (2020). Coronavirus. available at: https://www.who.int/thailand/health-topics/coronavirus (accessed 3 April 2020). (In Thai)
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52, 2-22.
Zeithaml, V. A., & Bitner, M. J. (1996). Service Marketing: Customer Focus Across the Firm. 2rd ed. McGraw-Hill.
Zhu, D. -S., Lin, T. C. -T., & Hsu, Y. -C. (2012). Using the technology acceptance model to evaluate user attitude and intention of use for online games. Total Quality Management, 23(8), 965-980.
Al-Hujran, O., Al-Debei, M. M., Chatfield, A., & Migdadi, M. (2015). The imperative of influencing citizen attitude toward e-government adoption and use. Computers in Human Behavior, 53, 189-203.
Bagozzi, R. P. (1993). Assessing construct validity in personality research: Applications to measures of self-esteem. Journal of Re-search in Personality, 27(1), 49-87.
Bashir, I., & Madhavaiah, C. (2015). Consumer attitude and behavioural intention towards Internet banking adoption in India. Jour-nal of Indian Business Research, 7(1), 67-102.
Battaglia., & Michael, P. (2008). Nonprobability Sampling. In P. Lavrakas (Ed.). Encyclopedia of Survey Research Methods, SAGE. 524-527.
Beauchamp, M. R., Bray, S. R., Eys, M. A., & Carron, A. V. (2005). Leadership Behaviors and Multidimensional Role Ambiguity Perceptions in Team Sports. Small Group Research, 36(1), 5-20.
Boisvert, J., & Ashill, N. J. (2011). How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement. Journal of Services Marketing, 25(7), 517-527.
Browne, M. W., & Cudeck, R. (1993). Alternative ways of assessing model fit. In K. A. Bollen and J. S. Long (Eds.). Testing struc-tural equation models. Newbury Park, CA: Sage. 136-162.
Burnette, J. L., & Williams, L. J. (2005). Structural equation modeling (SEM): An introduction to basic techniques and advanced is-sues. Research in Organizations: Foundations and Methods of Inquiry, San Francisco, CA: Berrett-Koehler. 143-160.
Carlson, J., & O’Cass, A. (2010). Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in con-tent-driven e-service web sites. Journal of Services Marketing, 24 (2), 112-127.
Carmeli, A., Meitar, R., & Weisberg, J. (2006). Self-Leadership Skills and Innovative Behavior at Work. International Journal of Manpower, 27(1), 75-90.
Chang, K.-C., Chen, M.-C., Hsu, C.-L., & Kuo, N.-T. (2012). Integrating loss aversion into a technology acceptance model to assess the relationship between website quality and website user’s behavioural intentions. Total Quality Management, 23(8), 913-930.
Choudhary, A., Akhtar, S., & Arshad, Z. (2013). Impact of Transformational Servant Leadership on Organizational Performance: A Comparative Analysis. Journal of Business Ethics, Springer, 116(2), 433-440.
Curran, P. J., West, S. G., & Finch, G. F. (1996). The robustness of test statistics to nonnormality and specification error in confirm-atory factor analysis. Psychological Methods, 1, 16-29.
Davis, F. D. (1993). User acceptance of information technology: system characteristics, user perceptions and behavioral impacts. In-ternational Journal of Man-Machine Studies, 38(3), 475-487.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
Electronic Transactions Development Agency, Ministry of Digital Economy and Society. (2020). Thailand Internet User Behavior 2019.
Electronic Transactions Development Agency, Ministry of Digital Economy and Society. (In Thai)
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 19, 39- 50.
Ha, S., & Stoel, L. (2009). Consumer e-shopping acceptance: Antecedents in a technology acceptance model. Journal of Business Re-search, 62, 565-571.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis: A Global Perspectives. 7th Edition, Pearson, Prentice Hall, New York.
Hair, Joe. F., Marko, S., Lucas, H., & Kuppelwieser, V. G. (2014). Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool in Business Research. European Business Review, 26(2), 106-121.
Hassanein, K., & Head, M. (2007). Manipulating perceived social presence through the web interface and its impact on attitude to-wards online shopping. International Journal Human-Computer Studies, 65, 689-708.
Huh, H. J., Kim, T. T., & Law, R. (2009). A comparison of competing theoretical models for understanding acceptance behavior of information systems in upscale hotels. International Journal of Hospitality Management, 28, 121-134.
Jang, H. Y., & Noh, M. J. (2011). Customer acceptance of IPTV service quality. International Journal of Information Management. 31, 582-592.
Jarvenpaa, S. L., Tractinsky, N., & Saarinen, L. (1999). Consumer Trust in an Internet Store: A Cross-Cultural Validation. Journal of Computer-Mediated Communication, 5(2).
Joo, B. K., Yoon, H. J., & Jeung, C. W. (2012). The Effects of Core Self-Evaluations and Transformational Leadership on Organiza-tional Commitment. Leadership and Organization Development Journal, 33(6), 564-582.
Jung, Y., Perez-Mira, B., & Wiley, S. (2009). Consumer adoption of mobile TV: Examining psychological flow and media content. Computers in Human Behavior, 25(1), 123-129.
Kline, R. B. (2011). Principles and practice of structural equation modeling. 3rd ed. New York: Guilford press.
Lacobucci, D. (2010). Structural equations modelling: Fit Indices, sample size, and advanced topics. Journal of Consumer Psycholo-gy, 20, 90-98.
Li, R., Chung, T. -L., & Fiore, A. M. (2017). Factors affecting current users’ attitude towards e-auctions in China: An extended TAM study. Journal of Retailing and Consumer Services, 34, 19-29.
Lin, C. -H., Shih, H. -Y., & Sher, P. J. (2007). Integrating technology readiness into technology acceptance: The TRAM model. Psychology and Marketing, 24(7), 641-657.
Lin, F., Fofanah, S. S., & Liang, D. (2011). Assessing citizen adoption of e-Government initiatives in Gambia: A validation of the technology acceptance model in information systems success. Government Information Quarterly, 28, 271-279.
Mansour, N., EL-Deghaidy, H., Al-Shamrani, S., & Aldahmash, A. (2014). Rethinking the theory and practice of continuing profes-sional development: Science teachers' perspectives. Research in Science Education, 44 (6), 949-973.
Mansour, I. H. F., Eljelly, A. M. A., & Abdullah, A. M. A. (2016). Consumers’ attitude towards e-banking services in Islamic banks: the case of Sudan. Review of International Business and Strategy, 26(2), 244-260.
McKnight, D. H., Cummings, L. L., & Chervany, N. L. (1998). Initial Trust Formation in New Organizational Relationships. The Academy of Management Review, 23(3), 473-490.
Namahoot, K. S., & Laohavichien, T. (2018). Assessing the intentions to use internet banking: The role of perceived risk and trust as mediating factors. International Journal of Bank Marketing, 36(2), 256-276.
Nasri, W., & Charfeddine, L. (2012). Factors affecting the adoption of internet banking in Tunisia: An integration theory of ac-ceptance model and theory of planned behavior. Journal of High Technology Management Research, 23, 1-14.
Nath, R., Bhal, K. T., & Kapoor, G. T. (2013). Factors influencing IT Adoption by Bank Employees: An Extended TAM Approach. VIKALPA, 38(4), 83-96.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future re-search, Journal of Marketing. 49(1), 41-50.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40.
Parish, T., Baghurst, T., & Turner, R. (2010). Becoming Competitive Amateur Bodybuilders: Identification of Contributors. Psy-chology of Men & Masculinity, 11(2), 152-159.
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance mod-el. International Journal of Electronic Commerce, 7(3), 101-134.
Pikkarainen, T., Pikkarainen, K., Karjaluoto, H., & Pahnila, S. (2004). Consumer acceptance of online banking: an extension of the technology acceptance model. Internet Research, 14 (3), 224-235.
Rahi, S., Ghani, M. A., & Alnaser, F. M. (2017). Predicting customer’s intentions to use internet banking: the role of technology ac-ceptance model (TAM) in e-banking. Management Science Letters, 7, 513-524.
Rauniar, R., Rawski, G., Yang, J., & Johnson, B. (2014). Technology acceptance model (TAM) and social media usage: an empirical study on Facebook. Journal of Enterprise Information Management, 27 (1), 6-30.
Seth, N., Deshmukh, S.G., & Vrat, P. (2005). Service quality models: a review. International Journal of Quality and Reliability Man-agement, 22(9), 913-949.
Shin, D. H. (2009). Towards an understanding of the consumer acceptance of mobile wallet. Computers in Human Behaviour, 25, 1343-1354.
Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: four longitudinal field studies. Management Science, 46(2), 186-204.
Vianello, M., Galliania, E. M., & Haidt, J. (2010). Elevation at Work: The Effects of Leaders’ Moral Excellence. The Journal of Posi-tive Psychology, 5(5), 390-411.
World Health Organization. (2020). Coronavirus. available at: https://www.who.int/thailand/health-topics/coronavirus (accessed 3 April 2020). (In Thai)
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52, 2-22.
Zeithaml, V. A., & Bitner, M. J. (1996). Service Marketing: Customer Focus Across the Firm. 2rd ed. McGraw-Hill.
Zhu, D. -S., Lin, T. C. -T., & Hsu, Y. -C. (2012). Using the technology acceptance model to evaluate user attitude and intention of use for online games. Total Quality Management, 23(8), 965-980.