How to cite this paper
Samudro, A & Susanti, V. (2021). Assessing the direct influencers of brand loyalty: An investigation of chemical industry in the developing country of Indonesia.Management Science Letters , 11(6), 1939-1948.
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Baxter, R., & Matear, S. (2004). Measuring intangible value in business-to-business buyer-seller relationships: An intellectual capital perspective. Industrial Marketing Management, 33, 491–500. https://doi.org/10.1016/j.indmarman.2004.01.008
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Burnham, T. A., Frels, J. K., & Mahajan, V. (2003). Consumer switching costs: A typology, antecedents, and consequences. Journal of the Academy of Marketing Science, 31(2), 109–126. https://doi.org/10.1177/0092070302250897
Cassia, F., Cobelli, N., & Ugolini, M. (2017). The effects of goods-related and service-related B2B brand images on customer loyalty. Journal of Business and Industrial Marketing, 32(5), 722–732. https://doi.org/10.1108/JBIM-05-2016-0095
Chan, H. K., He, H., & Wang, W. Y. C. (2012). Green marketing and its impact on supply chain management in industrial markets. Industrial Marketing Management, 41, 557–562. https://doi.org/10.1016/j.indmarman.2012.04.002
Chen, Y. M., & Su, Y. F. (2011). Do country-of-manufacture and country-of-design matter to industrial brand equity? Journal of Business and Industrial Marketing, 27(1), 57–68. https://doi.org/10.1108/08858621211188966
Ćorić, D. S., & Jelić, D. (2015). Applicability of Keller’s brand equity model in the B2B chemical market. Economic Research-Ekonomska Istraživanja, 28(1), 1006–1017. https://doi.org/10.1080/1331677X.2015.1100841
Corporate Executive Board Company. (2013). From promotion to emotion: connecting B2B customers to brands. Content Publishing Solutions.
Dillman, D. A. (2007). Mail and Internet Surveys: The Tailored Design Method (2nd ed.). John Wiley and Sons, Inc.
Doney, P. M., Barry, J. M., & Abratt, R. (2007). Trust determinants and outcomes in global B2B services. European Journal of Marketing, 41(9), 1096–1116. https://doi.org/10.1108/03090560710773363
Elsäßer, M., & Wirtz, B. W. (2017). Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting. Journal of Business and Industrial Marketing, 32(1), 138–152. https://doi.org/10.1108/JBIM-05-2015-0101
Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experience. Journal of Marketing, 56(1), 6. https://doi.org/10.2307/1252129
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American Customer Satisfaction Index: nature, purpose, and findings. Journal of Marketing, 60(4), 7–18. https://doi.org/10.2307/1251898
García, J. H., Sterner, T., & Afsah, S. (2007). Public disclosure of industrial pollution: the PROPER approach for Indonesia? Environment and Development Economics, 12(6), 739–756. https://doi.org/10.1017/S1355770X07003920
Gomes, M., Fernandes, T., & Brandão, A. (2016). Determinants of brand relevance in a B2B service purchasing context. Journal of Business & Industrial Marketing, 31(2), 193–204. https://doi.org/10.1108/JBIM-08-2014-0151
Grace, D., & O’Cass, A. (2002). Brand associations: Looking through the eye of the beholder. Qualitative Market Research: An International Journal, 5(2), 96–111. https://doi.org/10.1108/13522750210423797
Gwinner, K. P., Gremler, D. D., & Bitner, M. J. (1998). Relational benefits in services industries: The customer’s perspective. Journal of the Academy of Marketing Science, 26(2), 101–114. https://doi.org/10.1177/0092070398262002
Hair Jr., J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis. In Pearson-Prentice Hall, NJ (8th ed.). Cengage Learning.
Hall, J. (2000). Environmental supply chain dynamics. Journal of Cleaner Production, 8(6), 455–471. https://doi.org/10.1016/S0959-6526(00)00013-5
Hutchins, J., & Rodriguez, D. X. (2018). The soft side of branding: leveraging emotional intelligence. Journal of Business and Industrial Marketing, 33(1), 117–125. https://doi.org/10.1108/JBIM-02-2017-0053
Jap, S. D., & Ganesan, S. (2000). Control mechanisms and the relationship life cycle: Implications for safeguarding specific investments and developing commitment. Journal of Marketing Research, 37(2), 227–245. https://doi.org/10.1509/jmkr.37.2.227.18735
Jayawardhena, C. (2010). The impact of service encounter quality in service evaluation: Evidence from a business-to-business context. Journal of Business and Industrial Marketing, 25(5), 338–348. https://doi.org/10.1108/08858621011058106
Johnson, D., & Grayson, K. (2005). Cognitive and affective trust in service relationships. Journal of Business Research, 58(4), 500–507. https://doi.org/10.1016/S0148-2963(03)00140-1
Johnson, M. D., & Fornell, C. (1991). A framework for comparing customer satisfaction across individuals and product categories. Journal of Economic Psychology, 12, 267–286. https://doi.org/10.1016/0167-4870(91)90016-M
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