How to cite this paper
Phuong, N., Khuong, M & Phuong, N. (2021). The factors affecting inter-organizational relationship success in Vietnam tourism sector.Management Science Letters , 11(6), 1901-1912.
Refrences
Aijo, T. (1996). The theoretical and philosophical underpinnings of relationship marketing: environmental factors behind the chang-ing marketing paradigm. European Journal of Marketing, 30(2), 8-18.
Agostini, L., Filippini, R., & Nosella, A. (2015). Brand‐building efforts and their association with SME sales performance. Journal of Small Business Management, 53(sup1), 161-173.
Anderson, E., & Weitz, B. (1992). The use of pledges to build and sustain commitment in distribution channels. Journal of Market-ing Research, 29(1), 18-34.
Anderson, J. & Narus, J. (1990). A model of distributor firm and manufacturer Firm Working Partnerships. Journal of Marketing, 54(1), 42-58.
Bell, S. J., & Eisingerich, A. B. (2007). The paradox of customer education. European Journal of Marketing.
Berry, L. L., & Parasuraman, A. (1991). Marketing Services (New York. NY: Free.
Berry, L. L. (1995). Relationship marketing of services—growing interest, emerging perspectives. Journal of the Academy of Market-ing Science, 23(4), 236-245.
Berry, L. L. (1983). Relationship Marketing, in Emerging Perspectives on Services Marketing, L. Berry, G.L.Shostack, and G.D. Upah, eds. Chicago: American Marketing Association, 25-28.
Biermann, R., & Koops, J. A. (Eds.). (2017). Palgrave handbook of inter-organizational relations in world politics. Palgrave Macmil-lan.
Biermann, R. (2008).Towards a theory of inter-organizational networking: The Euro-Atlantic security institutions interacting. Re-view of International Organizations, 3(2), 151–77.
Blair, E., & Uhl, K. P. (1976). Wroe Alderson and modern marketing theory. BEBR faculty working paper; no. 0326.
Bresser, R. K. (1988). Matching collective and competitive strategies. Strategic Management Journal, 9(4), 375-385.
Briscoe, F. (2007). From iron cage to iron shield? How bureaucracy enables temporal flexibility for professional service workers. Or-ganization Science, 18(2), 297-314.
Bucklin, L. P., & Sengupta, S. (1993). Organizing successful co-marketing alliances. Journal of Marketing, 57(2), 32-46.
Buvik, A., & Reve, T. (2001). Asymmetrical deployment of specific assets and contractual safeguarding in industrial purchasing rela-tionships. Journal of Business Research, 51(2), 101-113.
Cannon, J. P., & Homburg, C. (2001). Buyer–supplier relationships and customer firm costs. Journal of Marketing, 65(1), 29-43.
Casey, B. J., Getz, S., & Galvan, A. (2008). The adolescent brain. Developmental Review, 28(1), 62-77.
Cova, B., & Cova, V. (2002) Tribal marketing: The tribalisation of society and its impact on the conduct of marketing. European Journal of Marketing, 36(5/6), 595–620.
Dahlstrom, R., & Nygaard, A. (1999). An empirical investigation of ex post transaction costs in franchised distribution channels. Journal of marketing Research, 36(2), 160-170.
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing Buyer-Seller Relationships. Journal of Marketing, 51(2), 11–27.
Etgar, M. (1979). Sources and types of intra-channel conflict. Journal of Retailing, 55(1), 61-78.
Galaskiewicz, J. (1985). Interorganizational Relations. Annual Review of Sociology, 11, 281-304
Ganesan, S., & Hess, R. (1997). Dimensions and levels of trust: implications for commitment to a relationship. Marketing Letters, 8(4), 439-448.
Gawrich, A (2006). Die EU-Minderheitenpolitik und die Erweiterungsprozesse. Zeitschrift für Politikwissenschaft, 16(2), 491–508.
Gorusch, R. L. (1983). Factor Analysis (2nd ed.). Hillsdale, NJ: Lawrence Erlbaum Associates.
Gummesson, E. (2017). From relationship marketing to total relationship marketing and beyond. Journal of Services Marketing, 31(1), 16-19.
Gyenes, L. A. (1991). Build the foundation for a successful joint venture. Journal of Business Strategy, 12(6), 27–32. doi:10.1108/eb039452
Hall, R. H., Clark, J. P., Giordano, P. C., Johnson, P. V., & Van Roekel, M. (1977). Patterns of interorganizational relationships. Administrative Science Quarterly, 22(3), 457-474.
Hatcher, L. (1994). A Step-by-Step Approach to Using the SAS®System for Factor Analysis and Structural Equation Modeling. Cary, N.C.: SAS Institutte, Inc.
Hibbard, J. D., Kumar, N., & Stern, L. W. (2001). Examining the Impact of Destructive Acts in Marketing Channel Relationships. Journal of Marketing Research, 38(1), 45–61.
Hodge, B. J., Anthony, W. P., & Gales, L. M. (1998). Teoría de la organización: Un enfoque estratÚgico. Pearson Prentice Hall.
Hofmann, D. A., & Jones, L. M. (2005). Leadership, collective personality, and performance. Journal of Applied Psychology, 90(3), 509.
Jackson, D., & Alexopoulos, N. (1985). Gain enhancement methods for printed circuit antennas. IEEE Transactions on Antennas and Propagation, 33(9), 976-987.
Jap, S. D., & Ganesan, S. (2000). Control mechanisms and the relationship life cycle: Implications for safeguarding specific invest-ments and developing commitment. Journal of Marketing Research, 37(2), 227-245.
Jones, C., & Lichtenstein, B. B. (2008). Temporary inter‐organizational projects. In The Oxford handbook of inter-organizational re-lations.
Kabadayi, S., Eyuboglu, N., & Thomas, G. P. (2007). The performance implications of designing multiple channels to fit with strat-egy and environment. Journal of Marketing, 71(4), 195-211.
Kanter, R. M. (1994). Collaborative advantage. Harvard Business Review, 72(4), 96-108.
Karahanna, E., Agarwal, R., & Angst, C. M. (2006). Reconceptualizing compatibility beliefs in technology acceptance research. MIS Quarterly, 30(4), 781-804.
Klijn, E.-H. (2008). Policy and Implementation Networks: Managing Complex Interactions. In: Cropper, S., Ebers, M., Huxham C. and Smith Ring, P. (eds.) The Oxford Handbook of Inter-organizational Relations, Oxford: Oxford University Press, 118–46.
Kumar, R., & Nti, K. O. (1998). Differential learning and interaction in alliance dynamics: A process and outcome discrepancy mod-el. Organization science, 9(3), 356-367.
Larentis, F., Simone Antonello, C., & Slongo, L. A. (2018). Organizational culture and relationship marketing: an interorganization-al perspective. Revista Brasileira de Gestão de Negócios, 20(1).
Lee, J. Y., Kozlenkova, I. V., & Palmatier, R. W. (2015). Structural marketing: Using organizational structure to achieve marketing objectives. Journal of the Academy of Marketing Science, 43(1), 73-99.
Medina-Muñoz, D., & Garcı́a-Falcón, J. M. (2000). Successful relationships between hotels and agencies. Annals of Tourism Re-search, 27(3), 737-762.
Miquel-Romero, M. J., Caplliure-Giner, E. M., & Adame-Sánchez, C. (2014). Relationship marketing management: Its importance in private label extension. Journal of Business Research, 67(5), 667-672.
Mohr, J., & Nevin, J. R. (1990). Communication strategies in marketing channels: A theoretical perspective. Journal of Marketing, 54(4), 36-51.
Mohr, Jakki; Spekman, Robert (1994). Characteristics of Partnership Success: Partnership Attributes, Communication. Strategic Management Journal, 15(2). ABI/INFORM Global pg. 135.https://doi.org/10.1002/smj.4250150205.
Moorman, C., Deshpande, R., & Zaltman, G. (1993). Factors affecting trust in market research relationships. Journal of Marketing, 57(1), 81-101.
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20–38. doi:10.1177/002224299405800302
Mulford, C. L., & Rogers, D. L. (1982). Definitions and models. Interorganizational coordination: Theory, research and implementa-tion, 9-31.
Narus, J. & Anderson, J. (1987). Distributor contributions to partnerships with manufacturers. Business Horizons. 30(5), 34-42. https://doi.org/10.1016/0007-6813(87)90077-2
Ngai, P., & Huilin, L. (2010). Unfinished proletarianization: Self, anger, and class action among the second generation of peasant-workers in present-day China. Modern China, 36(5), 493-519.
Olson, E. M., Slater, S. F., & Hult, G. T. M. (2005). The performance implications of fit among business strategy, marketing organi-zation structure, and strategic behavior. Journal of Marketing, 69(3), 49-65.
Osborne, J. W., & Costello, A. B. (2004). Sample size and subject to item ratio in principal components analysis. Practical Assess-ment, Research, and Evaluation, 9(1), 11.
Pallant, J. (2020). SPSS survival manual: A step by step guide to data analysis using IBM SPSS. Routledge.
Palmatier, R. W. (2008). Relationship marketing. Cambridge, MA: Marketing Science Institute.
Palmatier, R. W., Dant, R. P., & Grewal, D. (2007). A comparative longitudinal analysis of theoretical perspectives of interorganiza-tional relationship performance. Journal of Marketing, 71(4), 172-194.
Palmatier, R. W., Dant, R. P., Grewal, D., & Evans, K. R. (2006). Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis. Journal of Marketing, 70(4),
Parasuraman, A., Berry, L. L., & Zeithaml, V. A. (1991). Perceived service quality as a customer‐based performance measure: An empirical examination of organizational barriers using an extended service quality model. Human Resource Management, 30(3), 335-364.
Paul, T.(1988). Relationship marketing for healthcare providers. Journal of Health Care Marketing, 8 (September), 20-25.
Payne, A., & Frow, P. (2017). Relationship marketing: Looking backwards towards the future. Journal of Services Marketing, 31(1), 11-15.
Reinalda, B. (2009). Routledge History of International Organizations: From 1815 to the Present Day. London: Routledge.
Rich, A. (2003). Notes towards a politics of location. Feminist postcolonial theory: A reader, 29-42.
Rockart, S., & Mitchell, W. (2009). High point or hobgoblin? Consistency and performance in organizations. Working paper.
Sarkar, M. B., Echambadi, R., Cavusgil, S. T., & Aulakh, P. S. (2001). The influence of complementarity, compatibility, and rela-tionship capital on alliance performance. Journal of the Academy of Marketing Science, 29(4), 358-373.
Scanzoni, J. (1979). Social processes and power in families. Contemporary theories about the family: research-based theories/edited by Wesley R. Burr... [et al.].
Schreiner, M., Kale, P., & Corsten, D. (2009). What really is alliance management capability and how does it impact alliance out-comes and success? Strategic Management Journal, 30(13), 1395-1419.
Scott, W. R., & Davis, G. F. (2015). Organizations and organizing: Rational, natural and open systems perspectives. Routledge.
Shah, R., Hurley, C. K., & Posch, P. E. (2006). A molecular mechanism for the differential regulation of TGF-B1 expression due to the common SNP− 509C-T (c.− 1347C> T). Human genetics, 120(4), 461-469.
Simon, H. A. (2013). Administrative behavior. Simon and Schuster.
Srinivasan, R., & Moorman, C. (2005), Strategic firm commitments and rewards for customer relationship management in online re-tailing. Journal of Marketing, 69 (October), 193–200.
Stern, L. W., & El-Ansary, A. I. (1992). Marketing channels. Englewood Cliffs.
Tadajewski, M., & Saren, M. (2009). Rethinking the emergence of relationship marketing. Journal of Macromarketing, 29(2), 193-206.
Tourism Industry in Vietnam. (2016). ANT Consulting Co. (https://www.antconsult.vn/news/tourism-industry-in-vietnam.html) (Accessed on 8 April, 2019).
Tsai, H. M. T., & Chen, X. X. (2012, June). The effect of inter-organizational relationship learning on innovative advertising per-formance. In 2012 IEEE International Conference on Management of Innovation & Technology (ICMIT) (pp. 279-284). IEEE.
Van de Ven, A. H., & Ferry, D. L. (1980). Measuring and assessing organizations.
Van de Ven, A. H. (1976). On the nature, formation, and maintenance of relations among organizations. Academy of Management Review, 1(4), 24-36.
Varwick, J., & Koops, J. (2009). The European Union and NATO:‘shrewd inter-organizationalism’in the making?. In the European Union and international organizations (pp. 115-144). Routledge.
Vietnam’s Tourism Industry Continues its Growth. (2018). Vietnam Briefing. Retrieved from https://www.vietnam brief-ing.com/news/vietnams-tourism-industry-continues-growth-2018.html/.
Vietnam National Administration of Tourism – Ministry of Culture, Sports & Tourism, (2020). Vietnam Tourism Annual Report 2019 released. Retrieved from https://vietnamtourism.gov.vn/english/index.php/items/15251.
Vlaar, P. W., Van den Bosch, F. A., & Volberda, H. W. (2006). Coping with problems of understanding in inter-organizational rela-tionships: Using formalization as a means to make sense. Organization Studies, 27(11), 1617-1638.
Waddock, S.A. (1988) Building successful social partnerships. Sloan Management Review 17 (Summer), 17–23.
Zaheer, A., McEvily, B., & Perrone, V. (1998). Does trust matter? Exploring the effects of inter-organizational and interpersonal trust on performance. Organization Science, 9(2), 141-159.
Agostini, L., Filippini, R., & Nosella, A. (2015). Brand‐building efforts and their association with SME sales performance. Journal of Small Business Management, 53(sup1), 161-173.
Anderson, E., & Weitz, B. (1992). The use of pledges to build and sustain commitment in distribution channels. Journal of Market-ing Research, 29(1), 18-34.
Anderson, J. & Narus, J. (1990). A model of distributor firm and manufacturer Firm Working Partnerships. Journal of Marketing, 54(1), 42-58.
Bell, S. J., & Eisingerich, A. B. (2007). The paradox of customer education. European Journal of Marketing.
Berry, L. L., & Parasuraman, A. (1991). Marketing Services (New York. NY: Free.
Berry, L. L. (1995). Relationship marketing of services—growing interest, emerging perspectives. Journal of the Academy of Market-ing Science, 23(4), 236-245.
Berry, L. L. (1983). Relationship Marketing, in Emerging Perspectives on Services Marketing, L. Berry, G.L.Shostack, and G.D. Upah, eds. Chicago: American Marketing Association, 25-28.
Biermann, R., & Koops, J. A. (Eds.). (2017). Palgrave handbook of inter-organizational relations in world politics. Palgrave Macmil-lan.
Biermann, R. (2008).Towards a theory of inter-organizational networking: The Euro-Atlantic security institutions interacting. Re-view of International Organizations, 3(2), 151–77.
Blair, E., & Uhl, K. P. (1976). Wroe Alderson and modern marketing theory. BEBR faculty working paper; no. 0326.
Bresser, R. K. (1988). Matching collective and competitive strategies. Strategic Management Journal, 9(4), 375-385.
Briscoe, F. (2007). From iron cage to iron shield? How bureaucracy enables temporal flexibility for professional service workers. Or-ganization Science, 18(2), 297-314.
Bucklin, L. P., & Sengupta, S. (1993). Organizing successful co-marketing alliances. Journal of Marketing, 57(2), 32-46.
Buvik, A., & Reve, T. (2001). Asymmetrical deployment of specific assets and contractual safeguarding in industrial purchasing rela-tionships. Journal of Business Research, 51(2), 101-113.
Cannon, J. P., & Homburg, C. (2001). Buyer–supplier relationships and customer firm costs. Journal of Marketing, 65(1), 29-43.
Casey, B. J., Getz, S., & Galvan, A. (2008). The adolescent brain. Developmental Review, 28(1), 62-77.
Cova, B., & Cova, V. (2002) Tribal marketing: The tribalisation of society and its impact on the conduct of marketing. European Journal of Marketing, 36(5/6), 595–620.
Dahlstrom, R., & Nygaard, A. (1999). An empirical investigation of ex post transaction costs in franchised distribution channels. Journal of marketing Research, 36(2), 160-170.
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing Buyer-Seller Relationships. Journal of Marketing, 51(2), 11–27.
Etgar, M. (1979). Sources and types of intra-channel conflict. Journal of Retailing, 55(1), 61-78.
Galaskiewicz, J. (1985). Interorganizational Relations. Annual Review of Sociology, 11, 281-304
Ganesan, S., & Hess, R. (1997). Dimensions and levels of trust: implications for commitment to a relationship. Marketing Letters, 8(4), 439-448.
Gawrich, A (2006). Die EU-Minderheitenpolitik und die Erweiterungsprozesse. Zeitschrift für Politikwissenschaft, 16(2), 491–508.
Gorusch, R. L. (1983). Factor Analysis (2nd ed.). Hillsdale, NJ: Lawrence Erlbaum Associates.
Gummesson, E. (2017). From relationship marketing to total relationship marketing and beyond. Journal of Services Marketing, 31(1), 16-19.
Gyenes, L. A. (1991). Build the foundation for a successful joint venture. Journal of Business Strategy, 12(6), 27–32. doi:10.1108/eb039452
Hall, R. H., Clark, J. P., Giordano, P. C., Johnson, P. V., & Van Roekel, M. (1977). Patterns of interorganizational relationships. Administrative Science Quarterly, 22(3), 457-474.
Hatcher, L. (1994). A Step-by-Step Approach to Using the SAS®System for Factor Analysis and Structural Equation Modeling. Cary, N.C.: SAS Institutte, Inc.
Hibbard, J. D., Kumar, N., & Stern, L. W. (2001). Examining the Impact of Destructive Acts in Marketing Channel Relationships. Journal of Marketing Research, 38(1), 45–61.
Hodge, B. J., Anthony, W. P., & Gales, L. M. (1998). Teoría de la organización: Un enfoque estratÚgico. Pearson Prentice Hall.
Hofmann, D. A., & Jones, L. M. (2005). Leadership, collective personality, and performance. Journal of Applied Psychology, 90(3), 509.
Jackson, D., & Alexopoulos, N. (1985). Gain enhancement methods for printed circuit antennas. IEEE Transactions on Antennas and Propagation, 33(9), 976-987.
Jap, S. D., & Ganesan, S. (2000). Control mechanisms and the relationship life cycle: Implications for safeguarding specific invest-ments and developing commitment. Journal of Marketing Research, 37(2), 227-245.
Jones, C., & Lichtenstein, B. B. (2008). Temporary inter‐organizational projects. In The Oxford handbook of inter-organizational re-lations.
Kabadayi, S., Eyuboglu, N., & Thomas, G. P. (2007). The performance implications of designing multiple channels to fit with strat-egy and environment. Journal of Marketing, 71(4), 195-211.
Kanter, R. M. (1994). Collaborative advantage. Harvard Business Review, 72(4), 96-108.
Karahanna, E., Agarwal, R., & Angst, C. M. (2006). Reconceptualizing compatibility beliefs in technology acceptance research. MIS Quarterly, 30(4), 781-804.
Klijn, E.-H. (2008). Policy and Implementation Networks: Managing Complex Interactions. In: Cropper, S., Ebers, M., Huxham C. and Smith Ring, P. (eds.) The Oxford Handbook of Inter-organizational Relations, Oxford: Oxford University Press, 118–46.
Kumar, R., & Nti, K. O. (1998). Differential learning and interaction in alliance dynamics: A process and outcome discrepancy mod-el. Organization science, 9(3), 356-367.
Larentis, F., Simone Antonello, C., & Slongo, L. A. (2018). Organizational culture and relationship marketing: an interorganization-al perspective. Revista Brasileira de Gestão de Negócios, 20(1).
Lee, J. Y., Kozlenkova, I. V., & Palmatier, R. W. (2015). Structural marketing: Using organizational structure to achieve marketing objectives. Journal of the Academy of Marketing Science, 43(1), 73-99.
Medina-Muñoz, D., & Garcı́a-Falcón, J. M. (2000). Successful relationships between hotels and agencies. Annals of Tourism Re-search, 27(3), 737-762.
Miquel-Romero, M. J., Caplliure-Giner, E. M., & Adame-Sánchez, C. (2014). Relationship marketing management: Its importance in private label extension. Journal of Business Research, 67(5), 667-672.
Mohr, J., & Nevin, J. R. (1990). Communication strategies in marketing channels: A theoretical perspective. Journal of Marketing, 54(4), 36-51.
Mohr, Jakki; Spekman, Robert (1994). Characteristics of Partnership Success: Partnership Attributes, Communication. Strategic Management Journal, 15(2). ABI/INFORM Global pg. 135.https://doi.org/10.1002/smj.4250150205.
Moorman, C., Deshpande, R., & Zaltman, G. (1993). Factors affecting trust in market research relationships. Journal of Marketing, 57(1), 81-101.
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20–38. doi:10.1177/002224299405800302
Mulford, C. L., & Rogers, D. L. (1982). Definitions and models. Interorganizational coordination: Theory, research and implementa-tion, 9-31.
Narus, J. & Anderson, J. (1987). Distributor contributions to partnerships with manufacturers. Business Horizons. 30(5), 34-42. https://doi.org/10.1016/0007-6813(87)90077-2
Ngai, P., & Huilin, L. (2010). Unfinished proletarianization: Self, anger, and class action among the second generation of peasant-workers in present-day China. Modern China, 36(5), 493-519.
Olson, E. M., Slater, S. F., & Hult, G. T. M. (2005). The performance implications of fit among business strategy, marketing organi-zation structure, and strategic behavior. Journal of Marketing, 69(3), 49-65.
Osborne, J. W., & Costello, A. B. (2004). Sample size and subject to item ratio in principal components analysis. Practical Assess-ment, Research, and Evaluation, 9(1), 11.
Pallant, J. (2020). SPSS survival manual: A step by step guide to data analysis using IBM SPSS. Routledge.
Palmatier, R. W. (2008). Relationship marketing. Cambridge, MA: Marketing Science Institute.
Palmatier, R. W., Dant, R. P., & Grewal, D. (2007). A comparative longitudinal analysis of theoretical perspectives of interorganiza-tional relationship performance. Journal of Marketing, 71(4), 172-194.
Palmatier, R. W., Dant, R. P., Grewal, D., & Evans, K. R. (2006). Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis. Journal of Marketing, 70(4),
Parasuraman, A., Berry, L. L., & Zeithaml, V. A. (1991). Perceived service quality as a customer‐based performance measure: An empirical examination of organizational barriers using an extended service quality model. Human Resource Management, 30(3), 335-364.
Paul, T.(1988). Relationship marketing for healthcare providers. Journal of Health Care Marketing, 8 (September), 20-25.
Payne, A., & Frow, P. (2017). Relationship marketing: Looking backwards towards the future. Journal of Services Marketing, 31(1), 11-15.
Reinalda, B. (2009). Routledge History of International Organizations: From 1815 to the Present Day. London: Routledge.
Rich, A. (2003). Notes towards a politics of location. Feminist postcolonial theory: A reader, 29-42.
Rockart, S., & Mitchell, W. (2009). High point or hobgoblin? Consistency and performance in organizations. Working paper.
Sarkar, M. B., Echambadi, R., Cavusgil, S. T., & Aulakh, P. S. (2001). The influence of complementarity, compatibility, and rela-tionship capital on alliance performance. Journal of the Academy of Marketing Science, 29(4), 358-373.
Scanzoni, J. (1979). Social processes and power in families. Contemporary theories about the family: research-based theories/edited by Wesley R. Burr... [et al.].
Schreiner, M., Kale, P., & Corsten, D. (2009). What really is alliance management capability and how does it impact alliance out-comes and success? Strategic Management Journal, 30(13), 1395-1419.
Scott, W. R., & Davis, G. F. (2015). Organizations and organizing: Rational, natural and open systems perspectives. Routledge.
Shah, R., Hurley, C. K., & Posch, P. E. (2006). A molecular mechanism for the differential regulation of TGF-B1 expression due to the common SNP− 509C-T (c.− 1347C> T). Human genetics, 120(4), 461-469.
Simon, H. A. (2013). Administrative behavior. Simon and Schuster.
Srinivasan, R., & Moorman, C. (2005), Strategic firm commitments and rewards for customer relationship management in online re-tailing. Journal of Marketing, 69 (October), 193–200.
Stern, L. W., & El-Ansary, A. I. (1992). Marketing channels. Englewood Cliffs.
Tadajewski, M., & Saren, M. (2009). Rethinking the emergence of relationship marketing. Journal of Macromarketing, 29(2), 193-206.
Tourism Industry in Vietnam. (2016). ANT Consulting Co. (https://www.antconsult.vn/news/tourism-industry-in-vietnam.html) (Accessed on 8 April, 2019).
Tsai, H. M. T., & Chen, X. X. (2012, June). The effect of inter-organizational relationship learning on innovative advertising per-formance. In 2012 IEEE International Conference on Management of Innovation & Technology (ICMIT) (pp. 279-284). IEEE.
Van de Ven, A. H., & Ferry, D. L. (1980). Measuring and assessing organizations.
Van de Ven, A. H. (1976). On the nature, formation, and maintenance of relations among organizations. Academy of Management Review, 1(4), 24-36.
Varwick, J., & Koops, J. (2009). The European Union and NATO:‘shrewd inter-organizationalism’in the making?. In the European Union and international organizations (pp. 115-144). Routledge.
Vietnam’s Tourism Industry Continues its Growth. (2018). Vietnam Briefing. Retrieved from https://www.vietnam brief-ing.com/news/vietnams-tourism-industry-continues-growth-2018.html/.
Vietnam National Administration of Tourism – Ministry of Culture, Sports & Tourism, (2020). Vietnam Tourism Annual Report 2019 released. Retrieved from https://vietnamtourism.gov.vn/english/index.php/items/15251.
Vlaar, P. W., Van den Bosch, F. A., & Volberda, H. W. (2006). Coping with problems of understanding in inter-organizational rela-tionships: Using formalization as a means to make sense. Organization Studies, 27(11), 1617-1638.
Waddock, S.A. (1988) Building successful social partnerships. Sloan Management Review 17 (Summer), 17–23.
Zaheer, A., McEvily, B., & Perrone, V. (1998). Does trust matter? Exploring the effects of inter-organizational and interpersonal trust on performance. Organization Science, 9(2), 141-159.