How to cite this paper
Salim, M., Saputra, F., Hayu, R & Febliansa, M. (2021). Marketing performance of bread and cake small and medium business with competitive advantage as moderating variable.Management Science Letters , 11(4), 1421-1428.
Refrences
Akgün, A. E., Keskin, H., & Byrne, J. (2009). Organizational emotional capability, product and process innovation, and firm performance: An empirical analysis. Journal of Engineering and Technology Management - JET-M, 26(3), 103–130.
Aksoy, H. (2017). How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)? Technology in Society, 51, 133–141.
Al Saed, R., & Abu Saleh, M. (2017). Market Orientation Product Innovation and performance in Small Firms in Sharjah, UAE. Research Journal of Social Science & Management, 7(3), 31–38.
Jahanshahi, A. A., Rezaei, M., Nawaser, K., Ranjbar, V., & Pitamber, B. K. (2012). Analyzing the effects of electronic com-merce on organizational performance: Evidence from small and medium enterprises. African Journal of Business Manage-ment, 6(22), 6486-6496.
Baker, W. E., & Sinkula, J. M. (2009). The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses. Journal of Small Business Management, 47(4)
Bharadwaj, S. G., Varadarajan, P. R., & Fahy, J. (1993). Sustainable competitive advantage in service industries: a conceptual model and research propositions. Journal of marketing, 57(4), 83-99.
Cillo, P., De Luca, L. M., & Troilo, G. (2010). Market information approaches, product innovativeness, and firm performance: An empirical study in the fashion industry. Research Policy, 39(9), 1242–1252.
Cohen, W. M., & Klepper, S. (1996). Firm size and the nature of innovation within industries: The case of process and prod-uct R&D. Review of Economics and Statistics, 78(2), 232–243. https://doi.org/10.2307/2109925
Contador, J. C., Ferreira, A. A., Simões, S. A., & Souza, W. J. (2012). It outsourcing: methodology for selecting suppliers cri-terion for competitive advantage. JISTEM-Journal of Information Systems and Technology Management, 9(1), 123-146.
Dougherty, D. (1990). Understanding new markets for new products. Strategic Management Journal, 11, 59-78.
Drucker, P. F. (2014). Trade from the World Lessons Economy. 73(1), 99–108.
Ferdinand, A. (2003). Manajemen Pemasaran: Sebuah Pendekatan Stratejik. Research Paper Series.
Fossas-Olalla, M., Minguela-Rata, B., López-Sánchez, J. I., & Fernández-Menéndez, J. (2015). Product innovation: When should suppliers begin to collaborate? Journal of Business Research, 68(7), 1404–1406.
Freeman, D. (1982). Observing teachers: Three approaches to in‐service training and development. Tesol Quarterly, 16(1), 21-28.
Gao, Y. (2010). Measuring marketing performance: a review and a framework. The Marketing Review, 10(1), 25–40.
Gunarathne, U. (2015). Measurement Model of the Market Orientation: New Theoretical Framework NEWMKTOR Model. International Journal of Management and Commerce Innovations, 3(1), 255–263.
Hair, J. R., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (Seven Edit). Pearson Prentice Hall.
Han, J. K., Kim, N., & Srivastava, R. K. (1998). Market orientation and organizational performance: Is innovation a missing link? Journal of Marketing, 62(4), 30–45.
Herman, H., Hady, H., & Arafah, W. (2018). The Influence of Market Orientation and Product Innovation on the Competitive Advantage and Its Implication toward Small and Medium Enterprises (Ukm) Performance. International Journal of Science and Engineering Invention, 4(08), 8–21.
Hitt, M. A., Keats, B. W., & DeMarie, S. M. (1998). Navigating in the new competitive landscape: Building strategic flexibility and competitive advantage in the 21st century. Academy of Management Executive.
Hussain, J., Khan, A. A., & Khan, M. I. (2019). The effect of strategic orientations on organizational performance of SMEs: Empirical evidence from Pakistan. Journal on Innovation and Sustainability RISUS, 10(3).
Jajja, M. S. S., Kannan, V. R., Brah, S. A., & Hassan, S. Z. (2017). Linkages between firm innovation strategy, suppliers, product innovation, and business performance: Insights from resource dependence theory. International Journal of Opera-tions and Production Management, 37(8), 1054–1075.
Jaworski, B. J., & Kohli, A. K. (1993). Market Orientation : Antecedents. Journal of Marketing, 57(July), 53–70.
Johnson, A. J., Dibrell, C., & Hansen, E. (2009). Market orientation, innovativeness, and performance of food companies. Journal of Agribusiness, 27(1/2), 85–106. http://core.ac.uk/download/pdf/6620086.pdf
Julian, C. C. (2010). The market orientation-marketing performance relationship: the empirical link in international joint ven-tures. International Journal of Trade and Global Markets, 3(4), 414.
Kara, A., Spillan, J. E., & DeShields, O. W. (2005). The effect of a market orientation on business performance: a study of small‐sized service retailers using MARKOR scale. Journal of Small Business Management, 43(2), 105-118.
Killa, M. F. (2014). Effect of entrepreneurial innovativeness orientation, product innovation, and value co-creation on market-ing performance. Journal of Research in Marketing, 2(3), 198. https://doi.org/10.17722/jorm.v2i3.73
Kotler, P., & Amstrong, G. (2013). Prinsip-Prinsip Pemasaran Jilid I. In Erlangga.
Kotler, P., & Keller, K. (2015). marketing management. In Small Business Marketing.
Maflahah, I. (2012). Desain kemasan makanan tradisional Madura dalam rangka pengembangan IKM. Agrointek, 6(2), 118-122.
Manzano, J. A., Kuster, I., & Via, N. (2006). Market Orientation and Inovation. Ship Technology Research, 53(4), 194–200.
Maupa, H., Brasit, N., Sulawesi, S., & Jusni, I. (2017). The effects of business environment, market orientation, strategy, and product innovation on business performance in the real estate in makassar city Nur Naninsih. Scientific Research Journal (SCIRJ), 5(10), 51. www.scirj.org
Menon, A., Jaworski, B. J., & Kohli, A. K. (1997). Product quality: Impact of interdepartmental interactions. Journal of the Academy of Marketing Science, 25(3), 187.
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20-35.
Noe, R. A., Hollenbeck, J. R., Gerhart, B. and Wright, P. M. (2006). Human Resource Management: Gaining a Competitive Advantage, 6th edn. (Boston, MA: McGraw-Hill Irwin). https://doi.org/10.1016/B978-0-12-812632-5.00017-3
Ogi, I., Massie, J., & Lapian, A. (2016). PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KINER-JA PEMASARAN PADA PT. BPR PRISMA DANA AMURANG. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi. https://doi.org/10.35794/emba.v4i1.12343
Porter, M. (1990). Competitive advantage of nations. Competitive Intelligence Review. https://doi.org/10.1002/cir.3880010112
Porter, M. E. (1998). Competitive Advantage: Creating and Sustaining Superior Performance. In The Free. https://doi.org/10.1016/j.neubiorev.2009.11.015
Prajogo, D. I., & Sohal, A. S. (2001). TQM and innovation: a literature review and research framework. Technovation, 21(9), 539-558.
Pulendran, S., Speed, R., & Widing, R. E. (2003). Marketing planning, market orientation and business performance. Europe-an Journal of Marketing, 37(3/4), 476-497.
Rahmawati, S., Darsono, D., & Setyowati, N. (2019). Faktor-Faktor yang Mempengaruhi Kinerja Pemasaran pada Usaha Mikro Kecil dan Menengah Pangan Olahan di Kota Surakarta. Jurnal Ekonomi Pertanian Dan Agribisnis, 3(2), 325–335.
Rosli, M. M., & Sidek, S. (2013). The Impact of Innovation on the Performance of Small and Medium Manufacturing Enter-prises: Evidence from Malaysia. Journal of Innovation Management in Small & Medium Enterprise. https://doi.org/10.5171/2013.885666
Salim, M., Alfansi, L., Febliansa, M. R., & Widiyanti, M. (2020). GREEN AGILITY REVOLUTION VIA INNOVATION: A CASE STUDY. Journal of Security and Sustainability Issues. https://doi.org/10.9770/jssi.2020.9.3(17)
Santra, K. (20 C.E.). Management Science Letters 5. Managment Science Letters, 10(13), 3107–3118.
Shoham, A., Rose, G. M., & Kropp, F. (2005). Market orientation and performance: A meta-analysis. Marketing Intelligence and Planning, 23(5), 435–454. https://doi.org/10.1108/02634500510612627
Sin, L. Y. M., Tse, A. C. B., Yau, O. H. M., Lee, J. S. Y., Chow, R., & Lau, L. B. Y. (2000). Market Orientation and Business Performance. Journal of Global Marketing, 14(3), 5–29. https://doi.org/10.1300/j042v14n03_02
Slater, S. F., & Narver, J. C. (1995). The Positive Effect of a Market Orientation. Journal of Business Research.
Slater, S. F., & Narver, J. C. (2000). The positive effect of a market orientation on business profitability: A balanced replica-tion. Journal of Business Research, 48(1), 69-73.
Song, M., & Parry, M. E. (2009). The desired level of market orientation and business unit performance. Journal of the Acad-emy of Marketing Science, 37(2), 144-160.
Susanto, P. (2012). Pengaruh Orientasi Pasar Pada Kinerja Perusahaan Kecil. Kajian Manajemen Bisnis, 1(September), 45–60.
Sutapa, S., Mulyana, M., & Wasitowati, W. (2017). The role of market orientation, creativity and innovation in creating com-petitive advantages and creative industry performance. Jurnal Dinamika Manajemen, 8(2), 152–166.
Tjiptono, F. (2011). Strategi Pemasaran (ketiga). In Jurnal Ilmu Administrasi dan Organisasi.
Uncles, M. (2000). Market Orientation. In Australian Journal of Management. https://doi.org/10.1177/031289620002500201
Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: Continuing the evolution. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-007-0069-6
Xuan, V. N., Thu, N. T. P., & Anh, N. T. (2020). Factors affecting support services in small and medium enterprises: Evi-dence from Vietnam small and medium information technology enterprises. Management Science Letters, 10(2), 303–312.
Yacob, S., Erida, E., Machpuddin, A., & Alamsyah, D. P. (2021). A model for the business performance of micro, small and medium enterprises: Perspective of social commerce and the uniqueness of resource capability in Indonesia. Management Science Letters, 11, 101–110.
Yin, X., & Zuscovitch, E. (1998). Yin1998.Pdf. Journal of Economic Behavior & Organization, 35, 243–262. https://www.sciencedirect.com/science/article/abs/pii/S0167268198000572
Zaefarian, G., Forkmann, S., Mitręga, M., & Henneberg, S. C. (2017). A Capability Perspective on Relationship Ending and Its Impact on Product Innovation Success and Firm Performance. Long Range Planning, 50(2), 184–199. https://doi.org/10.1016/j.lrp.2015.12.023
Zahra, S. A., Dharwadkar, R., & George, G. (2000, May). Entrepreneurship in multinational subsidiaries: The effects of cor-porate and local environmental contexts. In Published in Conference Proceedings, Entrepreneurship, Academy of Manage-ment, Toronto, Canada, August (Vol. 2130, pp. 4-9).
Zhang, J., & Zhu, M. (2016). Market orientation, product innovation and export performance: evidence from Chinese manu-facturers. Journal of Strategic Marketing, 24(5), 377–397. https://doi.org/10.1080/0965254X.2015.1052538
Aksoy, H. (2017). How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)? Technology in Society, 51, 133–141.
Al Saed, R., & Abu Saleh, M. (2017). Market Orientation Product Innovation and performance in Small Firms in Sharjah, UAE. Research Journal of Social Science & Management, 7(3), 31–38.
Jahanshahi, A. A., Rezaei, M., Nawaser, K., Ranjbar, V., & Pitamber, B. K. (2012). Analyzing the effects of electronic com-merce on organizational performance: Evidence from small and medium enterprises. African Journal of Business Manage-ment, 6(22), 6486-6496.
Baker, W. E., & Sinkula, J. M. (2009). The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses. Journal of Small Business Management, 47(4)
Bharadwaj, S. G., Varadarajan, P. R., & Fahy, J. (1993). Sustainable competitive advantage in service industries: a conceptual model and research propositions. Journal of marketing, 57(4), 83-99.
Cillo, P., De Luca, L. M., & Troilo, G. (2010). Market information approaches, product innovativeness, and firm performance: An empirical study in the fashion industry. Research Policy, 39(9), 1242–1252.
Cohen, W. M., & Klepper, S. (1996). Firm size and the nature of innovation within industries: The case of process and prod-uct R&D. Review of Economics and Statistics, 78(2), 232–243. https://doi.org/10.2307/2109925
Contador, J. C., Ferreira, A. A., Simões, S. A., & Souza, W. J. (2012). It outsourcing: methodology for selecting suppliers cri-terion for competitive advantage. JISTEM-Journal of Information Systems and Technology Management, 9(1), 123-146.
Dougherty, D. (1990). Understanding new markets for new products. Strategic Management Journal, 11, 59-78.
Drucker, P. F. (2014). Trade from the World Lessons Economy. 73(1), 99–108.
Ferdinand, A. (2003). Manajemen Pemasaran: Sebuah Pendekatan Stratejik. Research Paper Series.
Fossas-Olalla, M., Minguela-Rata, B., López-Sánchez, J. I., & Fernández-Menéndez, J. (2015). Product innovation: When should suppliers begin to collaborate? Journal of Business Research, 68(7), 1404–1406.
Freeman, D. (1982). Observing teachers: Three approaches to in‐service training and development. Tesol Quarterly, 16(1), 21-28.
Gao, Y. (2010). Measuring marketing performance: a review and a framework. The Marketing Review, 10(1), 25–40.
Gunarathne, U. (2015). Measurement Model of the Market Orientation: New Theoretical Framework NEWMKTOR Model. International Journal of Management and Commerce Innovations, 3(1), 255–263.
Hair, J. R., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (Seven Edit). Pearson Prentice Hall.
Han, J. K., Kim, N., & Srivastava, R. K. (1998). Market orientation and organizational performance: Is innovation a missing link? Journal of Marketing, 62(4), 30–45.
Herman, H., Hady, H., & Arafah, W. (2018). The Influence of Market Orientation and Product Innovation on the Competitive Advantage and Its Implication toward Small and Medium Enterprises (Ukm) Performance. International Journal of Science and Engineering Invention, 4(08), 8–21.
Hitt, M. A., Keats, B. W., & DeMarie, S. M. (1998). Navigating in the new competitive landscape: Building strategic flexibility and competitive advantage in the 21st century. Academy of Management Executive.
Hussain, J., Khan, A. A., & Khan, M. I. (2019). The effect of strategic orientations on organizational performance of SMEs: Empirical evidence from Pakistan. Journal on Innovation and Sustainability RISUS, 10(3).
Jajja, M. S. S., Kannan, V. R., Brah, S. A., & Hassan, S. Z. (2017). Linkages between firm innovation strategy, suppliers, product innovation, and business performance: Insights from resource dependence theory. International Journal of Opera-tions and Production Management, 37(8), 1054–1075.
Jaworski, B. J., & Kohli, A. K. (1993). Market Orientation : Antecedents. Journal of Marketing, 57(July), 53–70.
Johnson, A. J., Dibrell, C., & Hansen, E. (2009). Market orientation, innovativeness, and performance of food companies. Journal of Agribusiness, 27(1/2), 85–106. http://core.ac.uk/download/pdf/6620086.pdf
Julian, C. C. (2010). The market orientation-marketing performance relationship: the empirical link in international joint ven-tures. International Journal of Trade and Global Markets, 3(4), 414.
Kara, A., Spillan, J. E., & DeShields, O. W. (2005). The effect of a market orientation on business performance: a study of small‐sized service retailers using MARKOR scale. Journal of Small Business Management, 43(2), 105-118.
Killa, M. F. (2014). Effect of entrepreneurial innovativeness orientation, product innovation, and value co-creation on market-ing performance. Journal of Research in Marketing, 2(3), 198. https://doi.org/10.17722/jorm.v2i3.73
Kotler, P., & Amstrong, G. (2013). Prinsip-Prinsip Pemasaran Jilid I. In Erlangga.
Kotler, P., & Keller, K. (2015). marketing management. In Small Business Marketing.
Maflahah, I. (2012). Desain kemasan makanan tradisional Madura dalam rangka pengembangan IKM. Agrointek, 6(2), 118-122.
Manzano, J. A., Kuster, I., & Via, N. (2006). Market Orientation and Inovation. Ship Technology Research, 53(4), 194–200.
Maupa, H., Brasit, N., Sulawesi, S., & Jusni, I. (2017). The effects of business environment, market orientation, strategy, and product innovation on business performance in the real estate in makassar city Nur Naninsih. Scientific Research Journal (SCIRJ), 5(10), 51. www.scirj.org
Menon, A., Jaworski, B. J., & Kohli, A. K. (1997). Product quality: Impact of interdepartmental interactions. Journal of the Academy of Marketing Science, 25(3), 187.
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20-35.
Noe, R. A., Hollenbeck, J. R., Gerhart, B. and Wright, P. M. (2006). Human Resource Management: Gaining a Competitive Advantage, 6th edn. (Boston, MA: McGraw-Hill Irwin). https://doi.org/10.1016/B978-0-12-812632-5.00017-3
Ogi, I., Massie, J., & Lapian, A. (2016). PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KINER-JA PEMASARAN PADA PT. BPR PRISMA DANA AMURANG. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi. https://doi.org/10.35794/emba.v4i1.12343
Porter, M. (1990). Competitive advantage of nations. Competitive Intelligence Review. https://doi.org/10.1002/cir.3880010112
Porter, M. E. (1998). Competitive Advantage: Creating and Sustaining Superior Performance. In The Free. https://doi.org/10.1016/j.neubiorev.2009.11.015
Prajogo, D. I., & Sohal, A. S. (2001). TQM and innovation: a literature review and research framework. Technovation, 21(9), 539-558.
Pulendran, S., Speed, R., & Widing, R. E. (2003). Marketing planning, market orientation and business performance. Europe-an Journal of Marketing, 37(3/4), 476-497.
Rahmawati, S., Darsono, D., & Setyowati, N. (2019). Faktor-Faktor yang Mempengaruhi Kinerja Pemasaran pada Usaha Mikro Kecil dan Menengah Pangan Olahan di Kota Surakarta. Jurnal Ekonomi Pertanian Dan Agribisnis, 3(2), 325–335.
Rosli, M. M., & Sidek, S. (2013). The Impact of Innovation on the Performance of Small and Medium Manufacturing Enter-prises: Evidence from Malaysia. Journal of Innovation Management in Small & Medium Enterprise. https://doi.org/10.5171/2013.885666
Salim, M., Alfansi, L., Febliansa, M. R., & Widiyanti, M. (2020). GREEN AGILITY REVOLUTION VIA INNOVATION: A CASE STUDY. Journal of Security and Sustainability Issues. https://doi.org/10.9770/jssi.2020.9.3(17)
Santra, K. (20 C.E.). Management Science Letters 5. Managment Science Letters, 10(13), 3107–3118.
Shoham, A., Rose, G. M., & Kropp, F. (2005). Market orientation and performance: A meta-analysis. Marketing Intelligence and Planning, 23(5), 435–454. https://doi.org/10.1108/02634500510612627
Sin, L. Y. M., Tse, A. C. B., Yau, O. H. M., Lee, J. S. Y., Chow, R., & Lau, L. B. Y. (2000). Market Orientation and Business Performance. Journal of Global Marketing, 14(3), 5–29. https://doi.org/10.1300/j042v14n03_02
Slater, S. F., & Narver, J. C. (1995). The Positive Effect of a Market Orientation. Journal of Business Research.
Slater, S. F., & Narver, J. C. (2000). The positive effect of a market orientation on business profitability: A balanced replica-tion. Journal of Business Research, 48(1), 69-73.
Song, M., & Parry, M. E. (2009). The desired level of market orientation and business unit performance. Journal of the Acad-emy of Marketing Science, 37(2), 144-160.
Susanto, P. (2012). Pengaruh Orientasi Pasar Pada Kinerja Perusahaan Kecil. Kajian Manajemen Bisnis, 1(September), 45–60.
Sutapa, S., Mulyana, M., & Wasitowati, W. (2017). The role of market orientation, creativity and innovation in creating com-petitive advantages and creative industry performance. Jurnal Dinamika Manajemen, 8(2), 152–166.
Tjiptono, F. (2011). Strategi Pemasaran (ketiga). In Jurnal Ilmu Administrasi dan Organisasi.
Uncles, M. (2000). Market Orientation. In Australian Journal of Management. https://doi.org/10.1177/031289620002500201
Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: Continuing the evolution. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-007-0069-6
Xuan, V. N., Thu, N. T. P., & Anh, N. T. (2020). Factors affecting support services in small and medium enterprises: Evi-dence from Vietnam small and medium information technology enterprises. Management Science Letters, 10(2), 303–312.
Yacob, S., Erida, E., Machpuddin, A., & Alamsyah, D. P. (2021). A model for the business performance of micro, small and medium enterprises: Perspective of social commerce and the uniqueness of resource capability in Indonesia. Management Science Letters, 11, 101–110.
Yin, X., & Zuscovitch, E. (1998). Yin1998.Pdf. Journal of Economic Behavior & Organization, 35, 243–262. https://www.sciencedirect.com/science/article/abs/pii/S0167268198000572
Zaefarian, G., Forkmann, S., Mitręga, M., & Henneberg, S. C. (2017). A Capability Perspective on Relationship Ending and Its Impact on Product Innovation Success and Firm Performance. Long Range Planning, 50(2), 184–199. https://doi.org/10.1016/j.lrp.2015.12.023
Zahra, S. A., Dharwadkar, R., & George, G. (2000, May). Entrepreneurship in multinational subsidiaries: The effects of cor-porate and local environmental contexts. In Published in Conference Proceedings, Entrepreneurship, Academy of Manage-ment, Toronto, Canada, August (Vol. 2130, pp. 4-9).
Zhang, J., & Zhu, M. (2016). Market orientation, product innovation and export performance: evidence from Chinese manu-facturers. Journal of Strategic Marketing, 24(5), 377–397. https://doi.org/10.1080/0965254X.2015.1052538