Abstract: Intrinsic leadership is a new concept of leadership and is built based on philosophically and psychologically of the intrinsic meaning. The basic philosophy of its development is a holistic leadership philosophy that integrates cognitive, affective, conative, and spiritual as the core of leadership. The purpose of developing intrinsic leadership is to create a vision and value congruence, empower cooperation between all stakeholders and especially build an organization like a family so that it creates attachment, trust, a motivation that has an impact on organizational performance. Intrinsic leadership is conceptually different from the previous concept of leadership that only rests on one or several elements that the leader has as a human. Development of measurement scales and validity testing provides a foundation that facilitates quantitative research in intrinsic leadership. There are three studies carried out, the first is scale development and testing the content validity of intrinsic leadership measurements. Testing the content validity is accomplished by analyzing and calculating the content validity index (CVI) and Kappa coefficient data are obtained from a panel expert consisting of eight experts. The second study is related to testing construct validity of intrinsic leadership using EFA from 186 data collected from owner-managers of SMEs. The results show that there are twenty-six indicators extracted into eight factors that are intrinsic leadership measurement scale. The third study aims to test empirically or confirm measurement model of intrinsic-leadership using CFA.

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