Processing, Please wait...

  • Home
  • About Us
  • Search:
  • Advanced Search

Growing Science » Management Science Letters » The effect of experience quality, perceived value, happiness and tourist satisfaction on behavioral intention

Journals

  • IJIEC (747)
  • MSL (2643)
  • DSL (668)
  • CCL (508)
  • USCM (1092)
  • ESM (413)
  • AC (562)
  • JPM (271)
  • IJDS (912)
  • JFS (91)
  • HE (32)
  • SCI (26)

MSL Volumes

    • Volume 1 (70)
      • Issue 1 (10)
      • Issue 2 (15)
      • Issue 3 (20)
      • Issue 4 (25)
    • Volume 2 (365)
      • Issue 1 (51)
      • Issue 2 (32)
      • Issue 3 (40)
      • Issue 4 (44)
      • Issue 5 (42)
      • Issue 6 (52)
      • Issue 7 (53)
      • Issue 8 (51)
    • Volume 3 (426)
      • Issue 1 (40)
      • Issue 2 (47)
      • Issue 3 (40)
      • Issue 4 (40)
      • Issue 5 (27)
      • Issue 6 (50)
      • Issue 7 (51)
      • Issue 8 (30)
      • Issue 9 (24)
      • Issue 10 (25)
      • Issue 11 (25)
      • Issue 12 (27)
    • Volume 4 (387)
      • Issue 1 (34)
      • Issue 2 (30)
      • Issue 3 (34)
      • Issue 4 (42)
      • Issue 5 (33)
      • Issue 6 (43)
      • Issue 7 (42)
      • Issue 8 (40)
      • Issue 9 (39)
      • Issue 10 (20)
      • Issue 11 (18)
      • Issue 12 (12)
    • Volume 5 (129)
      • Issue 1 (15)
      • Issue 2 (10)
      • Issue 3 (10)
      • Issue 4 (12)
      • Issue 5 (14)
      • Issue 6 (14)
      • Issue 7 (8)
      • Issue 8 (8)
      • Issue 9 (11)
      • Issue 10 (8)
      • Issue 11 (9)
      • Issue 12 (10)
    • Volume 6 (74)
      • Issue 1 (9)
      • Issue 2 (6)
      • Issue 3 (6)
      • Issue 4 (7)
      • Issue 5 (6)
      • Issue 6 (6)
      • Issue 7 (8)
      • Issue 8 (6)
      • Issue 9 (5)
      • Issue 10 (5)
      • Issue 11 (5)
      • Issue 12 (5)
    • Volume 7 (54)
      • Issue 1 (5)
      • Issue 2 (5)
      • Issue 3 (5)
      • Issue 4 (5)
      • Issue 5 (5)
      • Issue 6 (5)
      • Issue 7 (4)
      • Issue 8 (4)
      • Issue 9 (4)
      • Issue 10 (4)
      • Issue 11 (4)
      • Issue 12 (4)
    • Volume 8 (119)
      • Issue 1 (5)
      • Issue 2 (5)
      • Issue 3 (5)
      • Issue 4 (5)
      • Issue 5 (22)
      • Issue 6 (20)
      • Issue 7 (6)
      • Issue 8 (6)
      • Issue 9 (8)
      • Issue 10 (10)
      • Issue 11 (11)
      • Issue 12 (16)
    • Volume 9 (208)
      • Issue 1 (16)
      • Issue 2 (14)
      • Issue 3 (11)
      • Issue 4 (12)
      • Issue 5 (12)
      • Issue 6 (16)
      • Issue 7 (16)
      • Issue 8 (16)
      • Issue 9 (16)
      • Issue 10 (16)
      • Issue 11 (19)
      • Issue 12 (20)
      • Issue 13 (24)
    • Volume 10 (448)
      • Issue 1 (24)
      • Issue 2 (25)
      • Issue 3 (24)
      • Issue 4 (25)
      • Issue 5 (26)
      • Issue 6 (26)
      • Issue 7 (25)
      • Issue 8 (27)
      • Issue 9 (27)
      • Issue 10 (30)
      • Issue 11 (33)
      • Issue 12 (30)
      • Issue 13 (30)
      • Issue 14 (30)
      • Issue 15 (30)
      • Issue 16 (36)
    • Volume 11 (251)
      • Issue 1 (36)
      • Issue 2 (39)
      • Issue 3 (40)
      • Issue 4 (40)
      • Issue 5 (29)
      • Issue 6 (27)
      • Issue 7 (20)
      • Issue 8 (12)
      • Issue 9 (8)
    • Volume 12 (33)
      • Issue 1 (6)
      • Issue 2 (6)
      • Issue 3 (8)
      • Issue 4 (13)
    • Volume 13 (27)
      • Issue 1 (7)
      • Issue 2 (8)
      • Issue 3 (5)
      • Issue 4 (7)
    • Volume 14 (22)
      • Issue 1 (6)
      • Issue 2 (6)
      • Issue 3 (5)
      • Issue 4 (5)
    • Volume 15 (24)
      • Issue 1 (5)
      • Issue 2 (5)
      • Issue 3 (5)
      • Issue 4 (9)
    • Volume 16 (6)
      • Issue 1 (6)

Keywords

Supply chain management(166)
Jordan(161)
Vietnam(149)
Customer satisfaction(120)
Performance(113)
Supply chain(110)
Service quality(98)
Competitive advantage(95)
Tehran Stock Exchange(94)
SMEs(87)
optimization(86)
Financial performance(83)
Trust(83)
TOPSIS(83)
Sustainability(81)
Job satisfaction(80)
Factor analysis(78)
Social media(78)
Knowledge Management(77)
Artificial intelligence(77)


» Show all keywords

Authors

Naser Azad(82)
Mohammad Reza Iravani(64)
Zeplin Jiwa Husada Tarigan(63)
Endri Endri(45)
Muhammad Alshurideh(42)
Hotlan Siagian(39)
Jumadil Saputra(36)
Dmaithan Almajali(36)
Muhammad Turki Alshurideh(35)
Barween Al Kurdi(32)
Ahmad Makui(32)
Basrowi Basrowi(31)
Hassan Ghodrati(31)
Mohammad Khodaei Valahzaghard(30)
Sautma Ronni Basana(29)
Shankar Chakraborty(29)
Ni Nyoman Kerti Yasa(29)
Sulieman Ibraheem Shelash Al-Hawary(28)
Prasadja Ricardianto(28)
Haitham M. Alzoubi(27)


» Show all authors

Countries

Iran(2183)
Indonesia(1290)
India(787)
Jordan(786)
Vietnam(504)
Saudi Arabia(453)
Malaysia(441)
United Arab Emirates(220)
China(206)
Thailand(153)
United States(111)
Turkey(106)
Ukraine(104)
Egypt(98)
Canada(92)
Peru(88)
Pakistan(85)
United Kingdom(80)
Morocco(79)
Nigeria(78)


» Show all countries

Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 11 Issue 3 pp. 1023-1032 , 2021

The effect of experience quality, perceived value, happiness and tourist satisfaction on behavioral intention Pages 1023-1032 Right click to download the paper Download PDF

Authors: Sulfi Abdul Haji, Surachman Surachman, Kusuma Ratnawati, MintartiRahayu MintartiRahayu

DOI: 10.5267/j.msl.2020.9.040

Keywords: Experience Quality, Perceived Value, Happiness, Tourist Satisfaction, Behavioral Intention

Abstract: This research aims at examining and determining the effect of experience quality on tourists’ behavioral intention either directly or by perceived value, happiness, and tourist satisfaction. The sample in this research includes 227 tourists visiting Dodola Island using purposive sampling technique. The analytical method to test the hypothesis in this research is SEM-PLS. The results show that Experience Quality, Tourist Satisfaction, and Happiness had positive and significant effects on Tourists’ Behavior Intention. Meanwhile, Perceived value did not have any significant effect on Tourist Behavioral Intention as Perceived Value was not able to act as a mediator on the effect of Experience Quality on Behavioral Intention. On the other hand, Perceived Value variable had a positive and significant effect on Tourist Satisfaction. Therefore, the increase in Tourist Satisfaction sourced from Perceived Value could affect behavioral intention. The results of further research also show that Tourist Satisfaction and Happiness could partially mediate the effect of Experience Quality on Behavioral Intention.


How to cite this paper
Haji, S., Surachman, S., Ratnawati, K & MintartiRahayu, M. (2021). The effect of experience quality, perceived value, happiness and tourist satisfaction on behavioral intention.Management Science Letters , 11(3), 1023-1032.

Refrences
Akter, S., D’Ambra, J., & Ray, P. (2011). An Evaluation of PLS Based Complex Models: The Roles of Power Analysis, Predictive Relevance and GOF Index. In Proceedings of the Seventeenth Americas Conference on Information Systems, Detroit, Michigan August 4th-7th 2011. Detroit, Michigan: Publication: AMCIS 2011 Proceedings – All Submissions.
Akama, J. S., Kieti, D. M. (2003). Measuring Tourist Satisfaction with Kenya’s Wildlife Safari: A Case Study of Tsavo West Nation-al Park[J]. Tourism Management, 24(1), 73–81
Ajzen, I., & Driver, B. L. (1992). Application of the theory of planned behavior to leisure choice. Journal of Leisure Research, 24(3), 207–224.
Andreassen, T.W., & Lindestad, B. (1998). Customer loyalty and complex services: the impact of corporate image on quality, cus-tomer satisfaction and loyalty for customers with varying degrees of service expertise. International Journal of Service Industry Management, 9(1), 7–23.
Mansour, J. S., & Ariffin, A. A. M. (2017). The effects of local hospitality, commercial hospitality and experience quality on behav-ioral intention in cultural heritage tourism. Journal of Quality Assurance in Hospitality & Tourism, 18(2), 149-172.
Boulding, W., Kalra, A., Staelin, R., &Zeithaml, V. A. (1993). A dynamic process model of service quality: From expectations to behavioral intentions. Journal of Marketing Research, 30(1), 7–28.
Cervera-Taulet, A., Pérez-Cabañero, C., & Schlesinger, W. (2019). Experience management as an innovative approach in emerging Mediterranean destinations. Journal of Business Research, 101, 536-547.
Chan, J. K. L., & Baum, T. (2007). Ecotourists’ perception of ecotourism experience in lower Kinabatangan, Sabah, Malaysia. Jour-nal of Sustainable Tourism, 15(5), 574–590.
Chin, W. W. (1995). Partial least square is to LISREL as principal component analysis is to common factor analysis. Technology Studies, 8, 342–367.
Cooper, D. R., & Schindler, P.S., & Pamela S. (2006). Business Research Methods. 9th ed., The McGraw-Hill Companies, Inc. New York
Lee, C. K., Yoon, Y. S., & Lee, S. K. (2007). Investigating the relationships among perceived value, satisfaction, and recommenda-tions: The case of the Korean DMZ. Tourism management, 28(1), 204-214.
Chen, C. F., & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35.
Chen, Y., & Li, X. R. (2018). Does a happy destination bring you happiness? Evidence from Swiss inbound tourism. Tourism Man-agement, 65, 256-266.
Dabholkar, P. A., Shepherd, D. C., & Thorpe, D. I. (2000). A comprehensive framework for service quality: An investigation of criti-cal conceptual and measurement issues through a longitudinal study. Journal of Retailing, 76(2), 139–173.
De Bloom, J., Geurts, S. A., Taris, T. W., Sonnentag, S., De Weerth, C., & Kompier, M. A. (2010). Effects of vacation from work on health and well-being: Lots of fun, quickly gone. Work & Stress, 24(2), 196–216.
Duman, T., & Mattila, A. S. (2005). The role of affective factors on perceived cruise vacation value. Tourism Management, 26(3), 311–323.
Fridgen, J. D. (1984). Environmental psychology and tourism. Annals of Tourism Research, 11(1), 19–39.
Hair, J. F. J., Black, C., W., Babin, B. J., & Anderson, E., R. (2014). Multivariate Data Analysis.7th ed., Pearson Education Limited. Retrieved from www.pearsoned.co.uk
Harrison, D. (2004). Editor’s introduction: Tourism in the pacific islands. Journal of Pacific Studies, 26(1–2), 1–28.
Moon, H., & Han, H. (2019). Tourist experience quality and loyalty to an island destination: The moderating impact of destination image. Journal of Travel & Tourism Marketing, 36(1), 43-59.
Jin, N., Lee, S., & Lee, H. (2015). The effect of experience quality on perceived value, satisfaction, image and behavioral intention of water park patrons: New versus repeat visitors. International Journal of Tourism Research, 17(1), 82-95.
Karavdic, S., & Baumann, M. (2014). Positive career attitudes effect on happiness and life satisfaction by master students and gradu-ates. Open Journal of Social Sciences, 2, 15-23.
Kim, Y. K., & Lee, H. R. (2011). Customer satisfaction using low cost carriers. Tourism Management, 32(2), 235–243.
Kotler, P., & Keller, K. L. (2009). Marketing management. 1. vyd. Praha: Grada, 2007, 788 s.
Lee, H., Lee, J., Chung, N., & Koo, C. (2018). Tourists’ happiness: are there smart tourism technology effects?. Asia Pacific Journal of Tourism Research, 23(5), 486-501.
Lemke, F., Clark, M., & Wilson, H. (2011). Customer experience quality: An exploration in business and consumer contexts using repertory grid technique. Journal of the Academy of Marketing Science, 39(6), 846–869.
Lin, J. S. C., & Hsieh, P. L. (2007). The influence of technology readiness on satisfaction and behavioral intentions toward self-service technologies. Computers in Human Behavior, 23(3), 1597–1615.
Lofman, B. (1991). Elements in experiential consumption: An exploratory study. Advances in Consumer Research, 18, 729–733
Lyubomirsky, S., & Tucker, K. L. (1998). Implications of individual differences in subjective happiness for perceiving, interpreting, and thinking about life events. Motivation and Emotion, 22(2), 155–186. doi:10.1023/A:1021396422190
Lyubomirsky, S., King, L., &Diener, E. (2005). The benefits of frequent positive affect: Does happiness lead to success? Psychologi-cal Bulletin, 131, 803-855
Mowen, Jc., & Minor, M., (2001). Consumer Behavior. 5th ed., Harcourt Inc., New York
Nawijn, J. (2010). The holiday happiness curve: A preliminary investigation into mood during a holiday abroad. International Journal of Tourism Research, 12(3), 281-290.
Nickerson, P. (2006). Some reflections on quality tourism experiences. In G. Jennings, & N. P.Nickerson (Eds), Quality Tourism Ex-periences. Burlington, MA: Elsevier-Butterworth- Hennemann.
Oliver, R.L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460–469.
Otto, J. E., & Ritchie, J. R. B. (1996). The service experience in tourism. Tourism Management, 17(3), 165–174
Pandža Bajs, I. (2015). Tourist perceived value, relationship to satisfaction, and behavioral intentions: The example of the Croatian tourist destination Dubrovnik. Journal of Travel Research, 54(1), 122-134.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1991). Refinement and reassessment of the SERVQUAL scale. Journal of Retail-ing, 67(4), 420–450.
Pura, M. (2005). Linking perceived value and loyalty in location-based mobile services. Managing Service Quality, 15(6), 509–538.
Ramseook-Munhurrun, P., Seebaluck, V. N., & Naidoo, P. (2015). Examining the structural relationships of destination image, per-ceived value, tourist satisfaction and loyalty: case of Mauritius. Procedia-Social and Behavioral Sciences, 175, 252-259.
Rust, R. T., & Oliver, R. L. (1994). Service quality: insights and managerial implication from the frontier. In T. RolandRust, & Richard L. Oliver (Eds.), Service quality: New directions in theory and practice (pp. 1–19). Thousand Oaks, CA: Sage.
Rust, R. T., & Zahorik, A. J. (1993). Customer satisfaction, customer retention, and market share. Journal of Retailing, 69(2), 193–215.
Schimmack, U., &Diener, E. (1997). Affect intensity: Separating intensity and frequency in repeatedly measured affect. Journal of Personality and Social Psychology, 73(6), 1313–1329.
Sheth, J. N., Newman, B. I., & Gross, B. I. (1991). Consumption values and market choice. Cincinnati, OH: South Western Publish-ing Company.
Sun, X., Lin, B., Chen, Y., Tseng, S., & Gao, J. (2019). Can commercialization reduce tourists’ experience quality? Evidence from Xijiang Miao Village in Guizhou, China. Journal of Hospitality & Tourism Research, 43(1), 120-140.
Cheng, T. M., & Lu, C. C. (2013). Destination image, novelty, hedonics, perceived value, and revisiting behavioral intention for is-land tourism. Asia Pacific Journal of Tourism Research, 18(7), 766-783.
Tenenhaus, M., Esposito, V. V, Yves-Marie, C., & Carlo, L. (2005). PLS path modeling. Computational statistics & Data Analysis, 48, 159–205.
Wu, H. C., Cheng, C. C., & Ai, C. H. (2017). A study of experiential quality, equity, happiness, rural image, experiential satisfac-tion, and behavioral intentions for the rural tourism industry in China. International Journal of Hospitality & Tourism Administra-tion, 18(4), 393-428.
Wu, H. C., & Li, T. (2014). A study of experiential quality, perceived value, heritage image, experiential satisfaction, and behavioral intentions for heritage tourists. Journal of Hospitality & Tourism Research. [Epub ahead of print]. doi:1096348014525638
Zeithaml, V. A., Berry, L. L., &Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31–46.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence. Journal of Marketing, 52, 2–22.
Zube, E. H., Sell, J. L., & Taylor, J. G. (1982). Landscape perception: Research, application and theory. Landscape Planning, 9(1), 1–33.
  • 17
  • 1
  • 2
  • 3
  • 4
  • 5

Journal: Management Science Letters | Year: 2021 | Volume: 11 | Issue: 3 | Views: 5103 | Reviews: 0

Related Articles:
  • Evaluation of factors impacting the player loyalty in golf course business
  • Determinants of Indonesian professionals’ soccer spectator loyalty
  • The effects of service quality on international tourist satisfaction and lo ...
  • Testing mediation roles of place attachment and tourist satisfaction on des ...
  • Revisiting tourist behavior via destination brand worldness

Add Reviews

Name:*
E-Mail:
Review:
Bold Italic Underline Strike | Align left Center Align right | Insert smilies Insert link URLInsert protected URL Select color | Add Hidden Text Insert Quote Convert selected text from selection to Cyrillic (Russian) alphabet Insert spoiler
winkwinkedsmileam
belayfeelfellowlaughing
lollovenorecourse
requestsadtonguewassat
cryingwhatbullyangry
Security Code: *
Include security image CAPCHA.
Refresh Code

® 2010-2026 GrowingScience.Com