Processing, Please wait...

  • Home
  • About Us
  • Search:
  • Advanced Search

Growing Science » Management Science Letters » The impact of market targeting strategies on tourism services

Journals

  • IJIEC (726)
  • MSL (2637)
  • DSL (649)
  • CCL (495)
  • USCM (1092)
  • ESM (404)
  • AC (557)
  • JPM (247)
  • IJDS (912)
  • JFS (91)
  • HE (21)

MSL Volumes

    • Volume 1 (70)
      • Issue 1 (10)
      • Issue 2 (15)
      • Issue 3 (20)
      • Issue 4 (25)
    • Volume 2 (365)
      • Issue 1 (51)
      • Issue 2 (32)
      • Issue 3 (40)
      • Issue 4 (44)
      • Issue 5 (42)
      • Issue 6 (52)
      • Issue 7 (53)
      • Issue 8 (51)
    • Volume 3 (426)
      • Issue 1 (40)
      • Issue 2 (47)
      • Issue 3 (40)
      • Issue 4 (40)
      • Issue 5 (27)
      • Issue 6 (50)
      • Issue 7 (51)
      • Issue 8 (30)
      • Issue 9 (24)
      • Issue 10 (25)
      • Issue 11 (25)
      • Issue 12 (27)
    • Volume 4 (387)
      • Issue 1 (34)
      • Issue 2 (30)
      • Issue 3 (34)
      • Issue 4 (42)
      • Issue 5 (33)
      • Issue 6 (43)
      • Issue 7 (42)
      • Issue 8 (40)
      • Issue 9 (39)
      • Issue 10 (20)
      • Issue 11 (18)
      • Issue 12 (12)
    • Volume 5 (129)
      • Issue 1 (15)
      • Issue 2 (10)
      • Issue 3 (10)
      • Issue 4 (12)
      • Issue 5 (14)
      • Issue 6 (14)
      • Issue 7 (8)
      • Issue 8 (8)
      • Issue 9 (11)
      • Issue 10 (8)
      • Issue 11 (9)
      • Issue 12 (10)
    • Volume 6 (74)
      • Issue 1 (9)
      • Issue 2 (6)
      • Issue 3 (6)
      • Issue 4 (7)
      • Issue 5 (6)
      • Issue 6 (6)
      • Issue 7 (8)
      • Issue 8 (6)
      • Issue 9 (5)
      • Issue 10 (5)
      • Issue 11 (5)
      • Issue 12 (5)
    • Volume 7 (54)
      • Issue 1 (5)
      • Issue 2 (5)
      • Issue 3 (5)
      • Issue 4 (5)
      • Issue 5 (5)
      • Issue 6 (5)
      • Issue 7 (4)
      • Issue 8 (4)
      • Issue 9 (4)
      • Issue 10 (4)
      • Issue 11 (4)
      • Issue 12 (4)
    • Volume 8 (119)
      • Issue 1 (5)
      • Issue 2 (5)
      • Issue 3 (5)
      • Issue 4 (5)
      • Issue 5 (22)
      • Issue 6 (20)
      • Issue 7 (6)
      • Issue 8 (6)
      • Issue 9 (8)
      • Issue 10 (10)
      • Issue 11 (11)
      • Issue 12 (16)
    • Volume 9 (208)
      • Issue 1 (16)
      • Issue 2 (14)
      • Issue 3 (11)
      • Issue 4 (12)
      • Issue 5 (12)
      • Issue 6 (16)
      • Issue 7 (16)
      • Issue 8 (16)
      • Issue 9 (16)
      • Issue 10 (16)
      • Issue 11 (19)
      • Issue 12 (20)
      • Issue 13 (24)
    • Volume 10 (448)
      • Issue 1 (24)
      • Issue 2 (25)
      • Issue 3 (24)
      • Issue 4 (25)
      • Issue 5 (26)
      • Issue 6 (26)
      • Issue 7 (25)
      • Issue 8 (27)
      • Issue 9 (27)
      • Issue 10 (30)
      • Issue 11 (33)
      • Issue 12 (30)
      • Issue 13 (30)
      • Issue 14 (30)
      • Issue 15 (30)
      • Issue 16 (36)
    • Volume 11 (251)
      • Issue 1 (36)
      • Issue 2 (39)
      • Issue 3 (40)
      • Issue 4 (40)
      • Issue 5 (29)
      • Issue 6 (27)
      • Issue 7 (20)
      • Issue 8 (12)
      • Issue 9 (8)
    • Volume 12 (33)
      • Issue 1 (6)
      • Issue 2 (6)
      • Issue 3 (8)
      • Issue 4 (13)
    • Volume 13 (27)
      • Issue 1 (7)
      • Issue 2 (8)
      • Issue 3 (5)
      • Issue 4 (7)
    • Volume 14 (22)
      • Issue 1 (6)
      • Issue 2 (6)
      • Issue 3 (5)
      • Issue 4 (5)
    • Volume 15 (24)
      • Issue 1 (5)
      • Issue 2 (5)
      • Issue 3 (5)
      • Issue 4 (9)

Keywords

Jordan(161)
Supply chain management(160)
Vietnam(148)
Customer satisfaction(120)
Performance(113)
Supply chain(108)
Service quality(98)
Tehran Stock Exchange(94)
Competitive advantage(93)
SMEs(86)
optimization(84)
Financial performance(83)
Trust(81)
Job satisfaction(79)
Social media(78)
Factor analysis(78)
TOPSIS(78)
Knowledge Management(77)
Genetic Algorithm(76)
Sustainability(76)


» Show all keywords

Authors

Naser Azad(82)
Mohammad Reza Iravani(64)
Zeplin Jiwa Husada Tarigan(59)
Endri Endri(45)
Muhammad Alshurideh(42)
Hotlan Siagian(39)
Jumadil Saputra(36)
Muhammad Turki Alshurideh(35)
Dmaithan Almajali(35)
Barween Al Kurdi(32)
Basrowi Basrowi(31)
Hassan Ghodrati(31)
Ahmad Makui(31)
Mohammad Khodaei Valahzaghard(30)
Shankar Chakraborty(29)
Ni Nyoman Kerti Yasa(29)
Sulieman Ibraheem Shelash Al-Hawary(28)
Prasadja Ricardianto(28)
Sautma Ronni Basana(27)
Haitham M. Alzoubi(27)


» Show all authors

Countries

Iran(2162)
Indonesia(1276)
Jordan(783)
India(779)
Vietnam(500)
Saudi Arabia(438)
Malaysia(438)
United Arab Emirates(220)
China(181)
Thailand(151)
United States(109)
Turkey(102)
Ukraine(99)
Egypt(95)
Canada(89)
Pakistan(84)
Peru(83)
United Kingdom(77)
Nigeria(77)
Morocco(73)


» Show all countries

Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 10 Issue 12 pp. 2799-2804 , 2020

The impact of market targeting strategies on tourism services Pages 2799-2804 Right click to download the paper Download PDF

Authors: Nabil Mohemmed AL-hazmi

DOI: 10.5267/j.msl.2020.4.030

Keywords: Marketing, Strategies, Market, Tourism, Services, Quality

Abstract: This research aims to demonstrate the impact of market targeting strategies on tourism service in the Kingdom of Saudi Arabia. The descriptive analytical methodology is used. The study also uses regression analysis to examine the relationship between independent variables and dependent variable. The study reached a set of results, the most important of which is the limited services provided to customers in spite of the diversity of the needs and desires of customers from tourists and travelers with customers' needs and desires.

How to cite this paper
AL-hazmi, N. (2020). The impact of market targeting strategies on tourism services.Management Science Letters , 10(12), 2799-2804.

Refrences
Al-Hazmia, N. (2020). A study on the dimensions of the quality of tourism services in the Kingdom of Saudi Arabia .Management Science Letters, 10(5), 1115-1120.
AL-Hazmi, N & Alkhateeb, T. (2020). Obstacles to implementing total quality management in Saudi Arabia marketing tourism Services. Management Science Letters, 10(3), 507-514.
Al-Hazmia, N. (2018). Impact of Total Quality Management on Marketing of Tourism Services: An Applied Study on Ho-tels Located in Al-Kharj, Saudi Arabia International Journal of Management and Economics Invention, 4(1), 1595-1605.
AL-Hazmi, N & Alkhateeb, T. (2016). Stratege of Tourism Promotion in Alkarj, Kingdom of Saudi Arabia. International Journal of Economic Research, 13(4), 1659-1678.
Ali, O. (2015). Marketing strategies for services. Master Thesis, College of Economics and Administrative Sciences, Red Sea University.
Ebrahem, M. (2017). The effect of the banking services marketing strategy on the customer's decision. Master Thesis, Faculty of Economics, Maulana Malik Ibrahim University.
Jawad ,S. (2018). E-Marketing of tourism service and its impact on the quality of the services in tourism companies. Journal of the College of Education and Social Sciences, 7(8), 58-77.
Joudi, H. (2018). The impact of market targeting strategies on service Banking. The Journal of Management and Econom-ics, 2(22), 44-61.
Hoseen, M. (2014). The impact of banking services marketing strategies on the performance of the Banking system. Mas-ter Thesis, College of Graduate Studies, Shendi University.
Kasmallah, M. (2017). Marketing tourism services and its impact on developing performance in tourism organizations. Journal of economic, administrative and legal sciences, 1(3), 67-84.
Nail, S. (2015 An evaluation study to market university services in the light of total quality management in Egyptian uni-versities. Journal of Arab Studies in Education and Psychology, 2(61), 299-374.
Wodad, Z. (2018). Marketing strategies in service organizations. Master Thesis, College of Economic and Commercial Sciences, Abdul Hamid bin Badis University.
  • 17
  • 1
  • 2
  • 3
  • 4
  • 5

Journal: Management Science Letters | Year: 2020 | Volume: 10 | Issue: 12 | Views: 2364 | Reviews: 0

Related Articles:
  • Barriers on marketing tourism services and their impacts on customer awaren ...
  • The effect of total quality management on marketing educational services in ...
  • A study on the dimensions of the quality of tourism services in the Kingdom ...
  • Obstacles to implementing total quality management in Saudi Arabia marketin ...
  • Medical tourism

Add Reviews

Name:*
E-Mail:
Review:
Bold Italic Underline Strike | Align left Center Align right | Insert smilies Insert link URLInsert protected URL Select color | Add Hidden Text Insert Quote Convert selected text from selection to Cyrillic (Russian) alphabet Insert spoiler
winkwinkedsmileam
belayfeelfellowlaughing
lollovenorecourse
requestsadtonguewassat
cryingwhatbullyangry
Security Code: *
Include security image CAPCHA.
Refresh Code

® 2010-2025 GrowingScience.Com