How to cite this paper
Ahmad, A., Abuhashesh, M., Obeidat, Z & AlKhatib, M. (2020). E-WOM and airline e-ticket purchasing intention: Mediating effect of online passenger trust.Management Science Letters , 10(12), 2729-2740.
Refrences
Abdul-Muhmin, A. G. (2010). Repeat purchase intentions in online shopping: The role of satisfaction, attitude, and online retailers' performance. Journal of International Consumer Marketing, 23(1), 5-20.
Abuhashesh, M., Al-Khasawneh, M., Al-Dmour, R., & Masa’deh, R. (2019). The impact of Facebook on Jordanian con-sumers’ decision process in the hotel selection. IBIMA Business Review, 1-16. Article ID 928418.
Abuhashesh, M., Mohammad, S. J., & Khasawneh, M. A. (2019). The attitude of Jordanian customers towards virtual stores. International Journal of Islamic Marketing and Branding, 4(1), 59-75.
Adjei, M. T., Noble, S. M., & Noble, C. H. (2010). The influence of C2C communications in online brand communities on customer purchase behavior. Journal of the Academy of Marketing Science, 38(5), 634-653.
Ahn, J., & Sura, S. (2020). The effect of information quality on Social Networking Site (SNS)-Based commerce: From the perspective of Malaysian SNS users. Journal of Organizational and End User Computing (JOEUC), 32(1), 1-18.
Akyuz, A. (2013). Determinant Factors Influencing eWOM. Mediterranean Journal of Social Sciences, 4(11), 159.
Albourini, F., Ahmad, A., Abuhashesh, M., & Nusairat, N. (2020). The effect of networking behaviors on the success of entrepreneurial startups. Management Science Letters, 10(11), 2521-2532.
Ayeh, J. K., Au, N., & Law, R. (2013). “Do we believe in TripAdvisor?” Examining credibility perceptions and online travelers’ attitude toward using user-generated content. Journal of Travel Research, 52(4), 437-452.
Bansal, H. S., & Voyer, P. A. (2000). Word-of-mouth processes within a services purchase decision context. Journal of service research, 3(2), 166-177.
Kahn, B. K., Strong, D. M., & Wang, R. Y. (2002). Information quality benchmarks: product and service perfor-mance. Communications of the ACM, 45(4), 184-192.
Beyari, H., & Abareshi, A. (2018, June). An Empirical Study of How Social Influence Impacts Customer Satisfaction with Social Commerce Sites. In International Conference of Reliable Information and Communication Technology (pp. 973-984). Springer, Cham.
Blal, I., & Sturman, M. C. (2014). The differential effects of the quality and quantity of online reviews on hotel room sales. Cornell Hospitality Quarterly, 55(4), 365-375.
Braojos, J., Benitez, J., & Llorens, J. (2019). How do social commerce-IT capabilities influence firm performance? Theory and empirical evidence. Information & Management, 56(2), 155-171.
Brown, J., Broderick, A. J., & Lee, N. (2007). Word of mouth communication within online communities: Conceptualiz-ing the online social network. Journal of interactive marketing, 21(3), 2-20.
Chang, H. H., & Chen, S. W. (2008). The impact of online store environment cues on purchase intention. Online Infor-mation Review, 32(6), 818-841.
Cheung, C.M., & Thadani, D.R. (2010). The effectiveness of electronic word-of- mouth communication: A literature anal-ysis. Proceedings of the 23rd Bled eConference eTrust: Implications for the Individual, Enterprises and Society, pp. 329–345.
Cheung, C. M., Lee, M. K., & Rabjohn, N. (2008). The impact of electronic word-of-mouth: The adoption of online opin-ions in online customer communities. Internet Research: Electronic Networking Applications and Policy, 18(3), 229-247.
Chu, S. C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International journal of Advertising, 30(1), 47-75.
De Bruyn, A., & Lilien, G. L. (2008). A multi-stage model of word-of-mouth influence through viral market-ing. International Journal of Research in Marketing, 25(3), 151-163.
Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer–seller relationships. Journal of mar-keting, 61(2), 35-51.
Everard, A., & Galletta, D. F. (2005). How presentation flaws affect perceived site quality, trust, and intention to purchase from an online store. Journal of Management Information Systems, 22(3), 56-95.
Fan, Y. W., & Miao, Y. F. (2012). Effect of electronic word-of-mouth on consumer purchase intention: The perspective of gender differences. International Journal of Electronic Business Management, 10(3), 175.
Filieri, R., & McLeay, F. (2014). E-WOM and accommodation: An analysis of the factors that influence travelers’ adop-tion of information from online reviews. Journal of Travel Research, 53(1), 44-57.
Filieri, R., McLeay, F., Tsui, B., & Lin, Z. (2018). Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services. Information & Management, 55(8), 956-970.
Gfrerer, A. and Pokrywka, J. (2012). Traditional versus Electronic Word-of-Mouth: A study of. available at: http://lup.lub.lu.se/record/.pdf (accessed 10 September 2015).
Han, H., Xu, H., & Chen, H. (2018). Social commerce: A systematic review and data synthesis. Electronic Commerce Re-search and Applications, 30, 38-50.
Handarkho, Y. D. (2020). Impact of social experience on customer purchase decision in the social commerce con-text. Journal of Systems and Information Technology.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?. Journal of interactive marketing, 18(1), 38-52.
Su, D., & Huang, X. (2011). Research on online shopping intention of undergraduate consumer in China-based on the the-ory of planned behavior. International Business Research, 4(1), 86.
Ismagilova, E., Slade, E., Rana, N. P., & Dwivedi, Y. K. (2020). The effect of characteristics of source credibility on con-sumer behaviour: A meta-analysis. Journal of Retailing and Consumer Services, 53.
Karimi, S. (2013). A purchase decision-making process model of online consumers and its influential factor: A cross sec-tor analysis. available at: http://www.manchester.ac.uk/escholar/uk-ac-man-scw:189583 (accessed 7 September 2015).
Khammash, M. (2008). Electronic word-of-mouth: Antecedents of reading customer reviews in on-line opinion platforms: A quantitative study from the UK market. In Proc. IADIS International Conference WWW/Internet (Vol. 2008).
Ku, E. C. (2012). Beyond price: how does trust encourage online group's buying intention?. Internet Research, 22(5), 569 – 590.
Ladhari, R., & Michaud, M. (2015). eWOM effects on hotel booking intentions, attitudes, trust, and website percep-tions. International Journal of Hospitality Management, 46, 36-45.
Lee, J., & Han, I. (2007). The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement. International Journal of Electronic Commerce, 11(4), 125-148
Lin, B. Y., Wu, P. J., & Hsu, C. I. (2010). Evaluating measurements models for web purchasing intention. International Journal of Information Systems for Logistics and Management (IJISLM), 5(2), 21-30.
Lin, C., Wu, Y.-S., Chen, J.-C.V. and others. (2013). Electronic word-of-mouth: the moderating roles of product involve-ment and brand image. Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management, ToKnowPress, pp. S3_29–47.
Ling, K. C., bin Daud, D., Piew, T. H., Keoy, K. H., & Hassan, P. (2011). Perceived risk, perceived technology, online trust for the online purchase intention in Malaysia. International Journal of Business and Management, 6(6), 167-182.
Litvin, S.W., Goldsmith, R.E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tour-ism Management, 29(3), 458–468.
Lu, V. P. N. (2013). Factors affecting the customer's purchase intention: The case of online Groupon (online purchasing group) in HCMC (Master's thesis, Ho Chi Minh City International University, Ho Chi Minh, Vietnam). Retrieved from http://csc.hcmiu.edu.vn:8080/dspace/bitstream/handle/123456789
López, M., & Sicilia, M. (2014). Determinants of E-WOM influence: the role of consumers’ internet experience. Journal of Theoretical and Applied Electronic Commerce Research, 9(1), 28–43.
Menkveld, B.G.T. (2013). Exploring credibility in electronic word-of-mouth. available at: http://essay.utwente.nl/64040/ (accessed 6 September 2015).
Mittal, V., Huppertz, J.W., & Khare, A. (2008). Customer complaining: the role of tie strength and information control. Journal of Retailing, 84(2), 195–204.
Moorman, C., Deshpande, R., & Zaltman, G. (1993). Factors affecting trust in market research relationships. Journal of Marketing, 57(1), 81-101.
Nam, K., Baker, J., Ahmad, N., & Goo, J. (2020). Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation. Decision Support Systems, 129, 113168.
Park, C., Wang, Y., Yao, Y., & Kang, Y. R. (2011). Factors influencing eWOM effects: Using experience, credibility, and susceptibility. International Journal of Social Science and Humanity, 1(1), 74.
Pham, T. S. H., & Ahammad, M. F. (2017). Antecedents and consequences of online customer satisfaction: A holistic pro-cess perspective. Technological Forecasting and Social Change, 124, 332-342.
Rashedi, H., & Siahi, F. (2020). Role of Source Trustworthiness, Experience Sources and Source Expertise in the For-mation of WOM and Purchase Intention (Case Study of Tehran Mobile Market Customers). Role of Source Trustwor-thiness, Experience Sources and Source Expertise in the Formation of WOM and Purchase Intention (Case Study of Tehran Mobile Market Customers)(January 2, 2020).
Ruiterkamp, L. (2013). Electronic word-of-mouth. available at: http://essay.utwente.nl/63824/ (accessed 13 September 2015).
Sam, M., Fazli, M., & Tahir, M. N. H. (2009). Website quality and consumer online purchase intention of air tick-et. International Journal of Basic & Applied Sciences, 9(10), 20-25.
Seo, E. J., Park, J. W., & Choi, Y. J. (2020). The effect of social media usage characteristics on e-WOM, trust, and brand equity: Focusing on users of airline social media. Sustainability, 12(4), 1691.
Shabsogh, N., Liao, M. N., & Reynolds, N. (2012). The influence of positive and negative eWOM on purchase intention. Available at: http://works.bepress.com/nina_reynolds/7/ (accessed 7 September 2015).
Sparks, B. A., & Browning, V. (2011). The impact of online reviews on hotel booking intentions and perception of trust. Tourism management, 32(6), 1310-1323.
Steffes, E. M., & Burgee, L. E. (2009). Social ties and online word of mouth. Internet Research, 19(1), 42–59.
Sweeney, J. C., Soutar, G. N., & Mazzarol, T. (2008). Factors influencing word of mouth effectiveness: receiver perspec-tives. European Journal of Marketing, 42(3/4), 344–364.
Thongpapanl, N., & Ashraf, A. R. (2011). Enhancing online performance through website content and personaliza-tion. Journal of Computer Information Systems, 52(1), 3-13.
Tseng, F.-M., & Hsu, F.-Y. (2010). The Influence of eWOM within the Online Community on Consumers’ Purchasing In-tentions-The Case of the EeePC. Proceedings of the 2010 International Conference on Innovation and Management, available at: http://www.yzu.edu.tw/admin/rd/files.pdf (accessed 7 September 2015).
Vermeulen, I. E., & Seegers, D. (2009). Tried and tested: The impact of online hotel reviews on consumer considera-tion. Tourism Management, 30(1), 123-127.
Wang, Z., Walther, J. B., Pingree, S., & Hawkins, R. P. (2008). Health information, credibility, homophily, and influence via the Internet: Web sites versus discussion groups. Health communication, 23(4), 358-368.
Wangenheim, F. V., & Bayón, T. (2004). The effect of word of mouth on services switching. European Journal of Market-ing, 38(9/10), 1173–1185.
Warkey, C., & Wardana, M. (2019). The role of online trust in mediating e-Serqual and e-WOM towards purchase inten-tion on hotel room booking in online travel agent. International Journal of Economics, Commerce and Management, 7(9), 351-363
Wu, M. H. (2013). Relationships among source credibility of electronic word of mouth, perceived risk, and consumer be-havior on consumer generated media. Available at: http://scholarworks.umass.edu/theses (accessed 7 September 2015).
Osman, S., Fah, B. C. Y., & Foon, Y. S. (2011). Simulation of sales promotions towards buying behavior among university students. International Journal of Marketing Studies, 3(3), 78-88.
Yaylı, A., & Bayram, M. (2012). E-WOM: The effects of online consumer reviews on purchasing decisions. International Journal of Internet Marketing and Advertising, 7(1), 51-64.
Yahia, I. B., Al-Neama, N., & Kerbache, L. (2018). Investigating the drivers for social commerce in social media plat-forms: Importance of trust, social support and the platform perceived usage. Journal of Retailing and Consumer Ser-vices, 41, 11-19.
Zahratu, S. A., & Hurriyati, R. (2020, February). Electronic Word of Mouth and Purchase Intention on Traveloka. In 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) (pp. 33-36). Atlantis Press.
Zaki Ahmed, A., & Rodríguez-Díaz, M. (2020). Analyzing the Online Reputation and Positioning of Air-lines. Sustainability, 12(3), 1184..
Zarrad, H., & Debabi, M. (2012). Online purchasing intention: Factors and effects. International Business and Manage-ment, 4(1), 37-47.
Abuhashesh, M., Al-Khasawneh, M., Al-Dmour, R., & Masa’deh, R. (2019). The impact of Facebook on Jordanian con-sumers’ decision process in the hotel selection. IBIMA Business Review, 1-16. Article ID 928418.
Abuhashesh, M., Mohammad, S. J., & Khasawneh, M. A. (2019). The attitude of Jordanian customers towards virtual stores. International Journal of Islamic Marketing and Branding, 4(1), 59-75.
Adjei, M. T., Noble, S. M., & Noble, C. H. (2010). The influence of C2C communications in online brand communities on customer purchase behavior. Journal of the Academy of Marketing Science, 38(5), 634-653.
Ahn, J., & Sura, S. (2020). The effect of information quality on Social Networking Site (SNS)-Based commerce: From the perspective of Malaysian SNS users. Journal of Organizational and End User Computing (JOEUC), 32(1), 1-18.
Akyuz, A. (2013). Determinant Factors Influencing eWOM. Mediterranean Journal of Social Sciences, 4(11), 159.
Albourini, F., Ahmad, A., Abuhashesh, M., & Nusairat, N. (2020). The effect of networking behaviors on the success of entrepreneurial startups. Management Science Letters, 10(11), 2521-2532.
Ayeh, J. K., Au, N., & Law, R. (2013). “Do we believe in TripAdvisor?” Examining credibility perceptions and online travelers’ attitude toward using user-generated content. Journal of Travel Research, 52(4), 437-452.
Bansal, H. S., & Voyer, P. A. (2000). Word-of-mouth processes within a services purchase decision context. Journal of service research, 3(2), 166-177.
Kahn, B. K., Strong, D. M., & Wang, R. Y. (2002). Information quality benchmarks: product and service perfor-mance. Communications of the ACM, 45(4), 184-192.
Beyari, H., & Abareshi, A. (2018, June). An Empirical Study of How Social Influence Impacts Customer Satisfaction with Social Commerce Sites. In International Conference of Reliable Information and Communication Technology (pp. 973-984). Springer, Cham.
Blal, I., & Sturman, M. C. (2014). The differential effects of the quality and quantity of online reviews on hotel room sales. Cornell Hospitality Quarterly, 55(4), 365-375.
Braojos, J., Benitez, J., & Llorens, J. (2019). How do social commerce-IT capabilities influence firm performance? Theory and empirical evidence. Information & Management, 56(2), 155-171.
Brown, J., Broderick, A. J., & Lee, N. (2007). Word of mouth communication within online communities: Conceptualiz-ing the online social network. Journal of interactive marketing, 21(3), 2-20.
Chang, H. H., & Chen, S. W. (2008). The impact of online store environment cues on purchase intention. Online Infor-mation Review, 32(6), 818-841.
Cheung, C.M., & Thadani, D.R. (2010). The effectiveness of electronic word-of- mouth communication: A literature anal-ysis. Proceedings of the 23rd Bled eConference eTrust: Implications for the Individual, Enterprises and Society, pp. 329–345.
Cheung, C. M., Lee, M. K., & Rabjohn, N. (2008). The impact of electronic word-of-mouth: The adoption of online opin-ions in online customer communities. Internet Research: Electronic Networking Applications and Policy, 18(3), 229-247.
Chu, S. C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International journal of Advertising, 30(1), 47-75.
De Bruyn, A., & Lilien, G. L. (2008). A multi-stage model of word-of-mouth influence through viral market-ing. International Journal of Research in Marketing, 25(3), 151-163.
Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer–seller relationships. Journal of mar-keting, 61(2), 35-51.
Everard, A., & Galletta, D. F. (2005). How presentation flaws affect perceived site quality, trust, and intention to purchase from an online store. Journal of Management Information Systems, 22(3), 56-95.
Fan, Y. W., & Miao, Y. F. (2012). Effect of electronic word-of-mouth on consumer purchase intention: The perspective of gender differences. International Journal of Electronic Business Management, 10(3), 175.
Filieri, R., & McLeay, F. (2014). E-WOM and accommodation: An analysis of the factors that influence travelers’ adop-tion of information from online reviews. Journal of Travel Research, 53(1), 44-57.
Filieri, R., McLeay, F., Tsui, B., & Lin, Z. (2018). Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services. Information & Management, 55(8), 956-970.
Gfrerer, A. and Pokrywka, J. (2012). Traditional versus Electronic Word-of-Mouth: A study of. available at: http://lup.lub.lu.se/record/.pdf (accessed 10 September 2015).
Han, H., Xu, H., & Chen, H. (2018). Social commerce: A systematic review and data synthesis. Electronic Commerce Re-search and Applications, 30, 38-50.
Handarkho, Y. D. (2020). Impact of social experience on customer purchase decision in the social commerce con-text. Journal of Systems and Information Technology.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?. Journal of interactive marketing, 18(1), 38-52.
Su, D., & Huang, X. (2011). Research on online shopping intention of undergraduate consumer in China-based on the the-ory of planned behavior. International Business Research, 4(1), 86.
Ismagilova, E., Slade, E., Rana, N. P., & Dwivedi, Y. K. (2020). The effect of characteristics of source credibility on con-sumer behaviour: A meta-analysis. Journal of Retailing and Consumer Services, 53.
Karimi, S. (2013). A purchase decision-making process model of online consumers and its influential factor: A cross sec-tor analysis. available at: http://www.manchester.ac.uk/escholar/uk-ac-man-scw:189583 (accessed 7 September 2015).
Khammash, M. (2008). Electronic word-of-mouth: Antecedents of reading customer reviews in on-line opinion platforms: A quantitative study from the UK market. In Proc. IADIS International Conference WWW/Internet (Vol. 2008).
Ku, E. C. (2012). Beyond price: how does trust encourage online group's buying intention?. Internet Research, 22(5), 569 – 590.
Ladhari, R., & Michaud, M. (2015). eWOM effects on hotel booking intentions, attitudes, trust, and website percep-tions. International Journal of Hospitality Management, 46, 36-45.
Lee, J., & Han, I. (2007). The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement. International Journal of Electronic Commerce, 11(4), 125-148
Lin, B. Y., Wu, P. J., & Hsu, C. I. (2010). Evaluating measurements models for web purchasing intention. International Journal of Information Systems for Logistics and Management (IJISLM), 5(2), 21-30.
Lin, C., Wu, Y.-S., Chen, J.-C.V. and others. (2013). Electronic word-of-mouth: the moderating roles of product involve-ment and brand image. Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management, ToKnowPress, pp. S3_29–47.
Ling, K. C., bin Daud, D., Piew, T. H., Keoy, K. H., & Hassan, P. (2011). Perceived risk, perceived technology, online trust for the online purchase intention in Malaysia. International Journal of Business and Management, 6(6), 167-182.
Litvin, S.W., Goldsmith, R.E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tour-ism Management, 29(3), 458–468.
Lu, V. P. N. (2013). Factors affecting the customer's purchase intention: The case of online Groupon (online purchasing group) in HCMC (Master's thesis, Ho Chi Minh City International University, Ho Chi Minh, Vietnam). Retrieved from http://csc.hcmiu.edu.vn:8080/dspace/bitstream/handle/123456789
López, M., & Sicilia, M. (2014). Determinants of E-WOM influence: the role of consumers’ internet experience. Journal of Theoretical and Applied Electronic Commerce Research, 9(1), 28–43.
Menkveld, B.G.T. (2013). Exploring credibility in electronic word-of-mouth. available at: http://essay.utwente.nl/64040/ (accessed 6 September 2015).
Mittal, V., Huppertz, J.W., & Khare, A. (2008). Customer complaining: the role of tie strength and information control. Journal of Retailing, 84(2), 195–204.
Moorman, C., Deshpande, R., & Zaltman, G. (1993). Factors affecting trust in market research relationships. Journal of Marketing, 57(1), 81-101.
Nam, K., Baker, J., Ahmad, N., & Goo, J. (2020). Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation. Decision Support Systems, 129, 113168.
Park, C., Wang, Y., Yao, Y., & Kang, Y. R. (2011). Factors influencing eWOM effects: Using experience, credibility, and susceptibility. International Journal of Social Science and Humanity, 1(1), 74.
Pham, T. S. H., & Ahammad, M. F. (2017). Antecedents and consequences of online customer satisfaction: A holistic pro-cess perspective. Technological Forecasting and Social Change, 124, 332-342.
Rashedi, H., & Siahi, F. (2020). Role of Source Trustworthiness, Experience Sources and Source Expertise in the For-mation of WOM and Purchase Intention (Case Study of Tehran Mobile Market Customers). Role of Source Trustwor-thiness, Experience Sources and Source Expertise in the Formation of WOM and Purchase Intention (Case Study of Tehran Mobile Market Customers)(January 2, 2020).
Ruiterkamp, L. (2013). Electronic word-of-mouth. available at: http://essay.utwente.nl/63824/ (accessed 13 September 2015).
Sam, M., Fazli, M., & Tahir, M. N. H. (2009). Website quality and consumer online purchase intention of air tick-et. International Journal of Basic & Applied Sciences, 9(10), 20-25.
Seo, E. J., Park, J. W., & Choi, Y. J. (2020). The effect of social media usage characteristics on e-WOM, trust, and brand equity: Focusing on users of airline social media. Sustainability, 12(4), 1691.
Shabsogh, N., Liao, M. N., & Reynolds, N. (2012). The influence of positive and negative eWOM on purchase intention. Available at: http://works.bepress.com/nina_reynolds/7/ (accessed 7 September 2015).
Sparks, B. A., & Browning, V. (2011). The impact of online reviews on hotel booking intentions and perception of trust. Tourism management, 32(6), 1310-1323.
Steffes, E. M., & Burgee, L. E. (2009). Social ties and online word of mouth. Internet Research, 19(1), 42–59.
Sweeney, J. C., Soutar, G. N., & Mazzarol, T. (2008). Factors influencing word of mouth effectiveness: receiver perspec-tives. European Journal of Marketing, 42(3/4), 344–364.
Thongpapanl, N., & Ashraf, A. R. (2011). Enhancing online performance through website content and personaliza-tion. Journal of Computer Information Systems, 52(1), 3-13.
Tseng, F.-M., & Hsu, F.-Y. (2010). The Influence of eWOM within the Online Community on Consumers’ Purchasing In-tentions-The Case of the EeePC. Proceedings of the 2010 International Conference on Innovation and Management, available at: http://www.yzu.edu.tw/admin/rd/files.pdf (accessed 7 September 2015).
Vermeulen, I. E., & Seegers, D. (2009). Tried and tested: The impact of online hotel reviews on consumer considera-tion. Tourism Management, 30(1), 123-127.
Wang, Z., Walther, J. B., Pingree, S., & Hawkins, R. P. (2008). Health information, credibility, homophily, and influence via the Internet: Web sites versus discussion groups. Health communication, 23(4), 358-368.
Wangenheim, F. V., & Bayón, T. (2004). The effect of word of mouth on services switching. European Journal of Market-ing, 38(9/10), 1173–1185.
Warkey, C., & Wardana, M. (2019). The role of online trust in mediating e-Serqual and e-WOM towards purchase inten-tion on hotel room booking in online travel agent. International Journal of Economics, Commerce and Management, 7(9), 351-363
Wu, M. H. (2013). Relationships among source credibility of electronic word of mouth, perceived risk, and consumer be-havior on consumer generated media. Available at: http://scholarworks.umass.edu/theses (accessed 7 September 2015).
Osman, S., Fah, B. C. Y., & Foon, Y. S. (2011). Simulation of sales promotions towards buying behavior among university students. International Journal of Marketing Studies, 3(3), 78-88.
Yaylı, A., & Bayram, M. (2012). E-WOM: The effects of online consumer reviews on purchasing decisions. International Journal of Internet Marketing and Advertising, 7(1), 51-64.
Yahia, I. B., Al-Neama, N., & Kerbache, L. (2018). Investigating the drivers for social commerce in social media plat-forms: Importance of trust, social support and the platform perceived usage. Journal of Retailing and Consumer Ser-vices, 41, 11-19.
Zahratu, S. A., & Hurriyati, R. (2020, February). Electronic Word of Mouth and Purchase Intention on Traveloka. In 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) (pp. 33-36). Atlantis Press.
Zaki Ahmed, A., & Rodríguez-Díaz, M. (2020). Analyzing the Online Reputation and Positioning of Air-lines. Sustainability, 12(3), 1184..
Zarrad, H., & Debabi, M. (2012). Online purchasing intention: Factors and effects. International Business and Manage-ment, 4(1), 37-47.