How to cite this paper
Wang, L & Prompanyo, M. (2020). Modeling the relationship between perceived values, e-satisfaction, and e-loyalty.Management Science Letters , 10(11), 2609-2616.
Refrences
Alkhawaldeh, A., Alsaad, A., Taamneh, A., & Alhawamdeh, H. (2020). Examining antecedents and consequences of uni-versity brand image. Management Science Letters, 10(5), 953-960.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Con-ceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
Bollen, K. A., & Stine, R. (1990). Direct and indirect effects: Classical and bootstrap estimates of variability. Sociological Methodology, 20, 115-140.
Brady, M.K., & Robertson, C.J. (1999). An Exploratory Study of Service Value in the USA and Ecuador. International Journal of Industry Management, 10(5), 469–86.
Brown, J. D. (2011). Likert items and scales of measurement? SHIKEN: JALT Testing & Evaluation SIG Newsletter, 15(1) 10-14.
Carlson, J., O'Cass, A., & Ahrholdt, D. (2015). Assessing customers' perceived value of the online channel of multichannel retailers: A two country examination. Journal of Retailing and Consumer Services 27 (2015), 90-102.
Chin, W.W. (1998). The Partial Least Squares Approach for Structural Equation Modeling. Modern Methods for Business Research, 295–336.
Chinese Demand for Thai Durian Skyrockets. (2018, May 29). Thephuketnew. Retrived March 1, 2019, from https://www.thephuketnews.com/chinese-demand-for-thai-durian-skyrockets-67278.php.
Cross-border E-commerce in China: A New Opportunity. (2019, Jan 27). Marketingtochina. Retrived March 1, 2019, from https://www.marketingtochina.com/cross-border-china.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Fritz, M. S., & MacKinnon, D. P. (2007). Required sample size to detect the mediated effect. Psychological Science, 18, 233-239.
Goutam, D., & Gopalakrishna, B. (2018). Customer loyalty development in online shopping: An integration of e-service quality model and commitment-trust theory. Management Science Letters, 8(11), 1149-1158.
Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2010) Multivariate Data Analysis. 7th Edition, Pearson, New York.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks: Sage.
Hair, J. F., Ringle, C.M., & Sarstedt, M.(2013). Partial least squares structural equation modeling: Rigorous applications, better results and higher acceptance. Long Range Planning 46(1-2):1-12.
Hansen, P., & Jonsson, S. (2014). Another Colonialism: Africa in the History of European Integration. Journal of Histori-cal Sociology, 27(3), 442-461.
Hayes, A. F. (2009). Beyond Baron and Kenny: Statistical mediation analysis in the new millennium. Communication Monographs, 76(4), 408-420.
Is Chinese durian love a fad or forever. (2018, May 30). Bangkokpost. Retrived April 2, 2019, from https://www.bangkokpost.com/thailand/special-reports/1475525/is-chinese-durian-love-a-fad-or-forever.
Jayakodi, D.H., Samarasinghe, D., & Kuruppu, G. (2016). The Effect of Customer Perceived value on Customer Satisfac-tion & Loyalty: A Case of Sri Lankan Pay-TV Industry. In Researchgate.
Jarvis, L.P., & E.J. Mayo. (1986). Winning the Market-Share Game. Cornell Hotel Restaurant Administration Quarterly, 27(3 0), 72-79, November 1986.
Kassim, N., & Abdullah, N. (2008). Customer Loyalty in e-Commerce Settings: An Empirical Study. Electronic Mar-kets,18, 275-290.
Kotler, P., & Singh, R. (1981). Marketing Warfare. Journal of Business Strategy, 1, 30.
Kungumapriya, A., & Malarmathi, K. (2018). The impact of service quality, perceived value, customer satisfaction in cal-culative commitment and customer loyalty chain in Indian mobile telephone sector. Journal of Business and Manage-ment, 20(5), 72-82.
Liu, L., & Zhang, N. (2016) Research on the relationship between customer perceived value, satisfaction and Loyalty- Empricial Analysis based on the Electronic Commerce Market. Journal of Information Resources Management, 3, 50-57.
MacKinnon, D. P., Lockwood, C. M., Hoffman, J. M., West, S. G., & Sheets, V. (2002). A comparison of methods to test mediation and other intervening variable effects. Psychological Methods, 7, 83-104.
Nilson, T.H. (1992), Value-addedMarketing, McGraw-Hill, London.
Ngo, T., Tran, T., Tran, M., Nguyen, Q., & Hoang, V. (2019). A study on relationship between cultural industry and eco-nomic growth in Vietnam. Management Science Letters, 9(6), 787-794.
Nguyen, T., Tran, N., Doan, X., & Nguyen, H. (2020). The impact of knowledge sharing on innovative work behavior of Vietnam telecommunications enterprises employees. Management Science Letters, 10(1), 53-62.
Quan, N., Chi, N., Nhung, D., Ngan, N., & Phong, L. (2020). The influence of website brand equity, e-brand experience on e-loyalty: The mediating role of e-satisfaction. Management Science Letters, 10(1), 63-76.
Reichheld, B. Y. F. E., and Detrick, C. (2003). Want to Know How to Keep Expenses Low? Think loyalty. American Bank-er,168(181),6.
Rolph, E. A., & Srini, S. S. (2003). E-Satisfaction and E-Loyalty: A Contingency Framework. Psychology & Marketing, 20(2), 123–138 (February 2003).
Ringle, W. M. (2004). On the Political Organization of Chicken Itza. Ancient Mesoamerica, 15, 176-218.
Sharp, B., & A. Sharp. (1997). Loyalty Programs and Their Impact on Repeat-Purchase Loyalty Patterns. International Journal of Research in Marketing 14(5), 473-486.
Sheth, J., Newman, B., & Gross, B. (1991). Why We Buy What We Buy: A Theory of Consumption Values. Journal of Business Research, 22, 159-170.
Sobel, M. E. (1986). Some new results on indirect effects and their standard errors in covariance structure models. In N. Tuma (Ed.), Sociological Methodology (pp. 159-186). Washington, DC: American Sociological Association.
Sweeney, J., & Soutar, G. (2001). Consumer Perceived Value: The Development of a Multiple Item Scale. Journal of Re-tailing, 77, 203-220.
The Science of Customer Satisfaction. (n.d.). In ACIS. Retrieved April 2, 2019, from https://www.theacsi.org/about-acsi/the-science-of-customer-satisfaction.
Unique Benchmarking Capability. (n.d.). In ACIS. Retrieved April 2, 2019, from https://www.theacsi.org/about-acsi/unique-customer-satisfaction-benchmarking-capability.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Con-ceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
Bollen, K. A., & Stine, R. (1990). Direct and indirect effects: Classical and bootstrap estimates of variability. Sociological Methodology, 20, 115-140.
Brady, M.K., & Robertson, C.J. (1999). An Exploratory Study of Service Value in the USA and Ecuador. International Journal of Industry Management, 10(5), 469–86.
Brown, J. D. (2011). Likert items and scales of measurement? SHIKEN: JALT Testing & Evaluation SIG Newsletter, 15(1) 10-14.
Carlson, J., O'Cass, A., & Ahrholdt, D. (2015). Assessing customers' perceived value of the online channel of multichannel retailers: A two country examination. Journal of Retailing and Consumer Services 27 (2015), 90-102.
Chin, W.W. (1998). The Partial Least Squares Approach for Structural Equation Modeling. Modern Methods for Business Research, 295–336.
Chinese Demand for Thai Durian Skyrockets. (2018, May 29). Thephuketnew. Retrived March 1, 2019, from https://www.thephuketnews.com/chinese-demand-for-thai-durian-skyrockets-67278.php.
Cross-border E-commerce in China: A New Opportunity. (2019, Jan 27). Marketingtochina. Retrived March 1, 2019, from https://www.marketingtochina.com/cross-border-china.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Fritz, M. S., & MacKinnon, D. P. (2007). Required sample size to detect the mediated effect. Psychological Science, 18, 233-239.
Goutam, D., & Gopalakrishna, B. (2018). Customer loyalty development in online shopping: An integration of e-service quality model and commitment-trust theory. Management Science Letters, 8(11), 1149-1158.
Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2010) Multivariate Data Analysis. 7th Edition, Pearson, New York.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks: Sage.
Hair, J. F., Ringle, C.M., & Sarstedt, M.(2013). Partial least squares structural equation modeling: Rigorous applications, better results and higher acceptance. Long Range Planning 46(1-2):1-12.
Hansen, P., & Jonsson, S. (2014). Another Colonialism: Africa in the History of European Integration. Journal of Histori-cal Sociology, 27(3), 442-461.
Hayes, A. F. (2009). Beyond Baron and Kenny: Statistical mediation analysis in the new millennium. Communication Monographs, 76(4), 408-420.
Is Chinese durian love a fad or forever. (2018, May 30). Bangkokpost. Retrived April 2, 2019, from https://www.bangkokpost.com/thailand/special-reports/1475525/is-chinese-durian-love-a-fad-or-forever.
Jayakodi, D.H., Samarasinghe, D., & Kuruppu, G. (2016). The Effect of Customer Perceived value on Customer Satisfac-tion & Loyalty: A Case of Sri Lankan Pay-TV Industry. In Researchgate.
Jarvis, L.P., & E.J. Mayo. (1986). Winning the Market-Share Game. Cornell Hotel Restaurant Administration Quarterly, 27(3 0), 72-79, November 1986.
Kassim, N., & Abdullah, N. (2008). Customer Loyalty in e-Commerce Settings: An Empirical Study. Electronic Mar-kets,18, 275-290.
Kotler, P., & Singh, R. (1981). Marketing Warfare. Journal of Business Strategy, 1, 30.
Kungumapriya, A., & Malarmathi, K. (2018). The impact of service quality, perceived value, customer satisfaction in cal-culative commitment and customer loyalty chain in Indian mobile telephone sector. Journal of Business and Manage-ment, 20(5), 72-82.
Liu, L., & Zhang, N. (2016) Research on the relationship between customer perceived value, satisfaction and Loyalty- Empricial Analysis based on the Electronic Commerce Market. Journal of Information Resources Management, 3, 50-57.
MacKinnon, D. P., Lockwood, C. M., Hoffman, J. M., West, S. G., & Sheets, V. (2002). A comparison of methods to test mediation and other intervening variable effects. Psychological Methods, 7, 83-104.
Nilson, T.H. (1992), Value-addedMarketing, McGraw-Hill, London.
Ngo, T., Tran, T., Tran, M., Nguyen, Q., & Hoang, V. (2019). A study on relationship between cultural industry and eco-nomic growth in Vietnam. Management Science Letters, 9(6), 787-794.
Nguyen, T., Tran, N., Doan, X., & Nguyen, H. (2020). The impact of knowledge sharing on innovative work behavior of Vietnam telecommunications enterprises employees. Management Science Letters, 10(1), 53-62.
Quan, N., Chi, N., Nhung, D., Ngan, N., & Phong, L. (2020). The influence of website brand equity, e-brand experience on e-loyalty: The mediating role of e-satisfaction. Management Science Letters, 10(1), 63-76.
Reichheld, B. Y. F. E., and Detrick, C. (2003). Want to Know How to Keep Expenses Low? Think loyalty. American Bank-er,168(181),6.
Rolph, E. A., & Srini, S. S. (2003). E-Satisfaction and E-Loyalty: A Contingency Framework. Psychology & Marketing, 20(2), 123–138 (February 2003).
Ringle, W. M. (2004). On the Political Organization of Chicken Itza. Ancient Mesoamerica, 15, 176-218.
Sharp, B., & A. Sharp. (1997). Loyalty Programs and Their Impact on Repeat-Purchase Loyalty Patterns. International Journal of Research in Marketing 14(5), 473-486.
Sheth, J., Newman, B., & Gross, B. (1991). Why We Buy What We Buy: A Theory of Consumption Values. Journal of Business Research, 22, 159-170.
Sobel, M. E. (1986). Some new results on indirect effects and their standard errors in covariance structure models. In N. Tuma (Ed.), Sociological Methodology (pp. 159-186). Washington, DC: American Sociological Association.
Sweeney, J., & Soutar, G. (2001). Consumer Perceived Value: The Development of a Multiple Item Scale. Journal of Re-tailing, 77, 203-220.
The Science of Customer Satisfaction. (n.d.). In ACIS. Retrieved April 2, 2019, from https://www.theacsi.org/about-acsi/the-science-of-customer-satisfaction.
Unique Benchmarking Capability. (n.d.). In ACIS. Retrieved April 2, 2019, from https://www.theacsi.org/about-acsi/unique-customer-satisfaction-benchmarking-capability.