How to cite this paper
Nonthapot, S & Thomya, W. (2020). The effect of the marketing mix on the demand of Thai and foreign tourists.Management Science Letters , 10(11), 2437-2446.
Refrences
Barghi, H., Kazemi, Z., Soory, F., & Moasyebi, S. (2012). Evaluation and Ranking the effective components in rural tour-ism marketing with Marketing mix (7P) (case study: Amol, Babol, Babolsar and Sari Provinces). Journal of Regional Panning. 2(6), 31-41.
Burkhard, S. N. (7). travel trends for 2017 that will drive the global tourism industry. Tourism Management Perspec-tives, 10, 27-36.
Chin, W. W. (1998a). The partial least squares approach to structural equation modeling. Modern methods for business re-search, 295(2), 295-336.
Chin, W.W. (1998b). Issues and opinion on structural equation modeling. MIS Quarterly, 22(1), 7-16.
Chiwakunanan, D. (2018). Influence of Reviewer in Online Media and the Decision to Travel in Thailand. Master of Busi-ness Administration, Faculty of Commerce and Accountancy, Thammasat University. [In Thai]
Gravetter, F. J., & Wallnau, L. B. (2007). Statistics for the behavioral sciences (7th Ed.). Thomson Wadsworth.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). Thousand Oaks: Sage.
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international mar-keting. In New challenges to international marketing. Emerald Group Publishing Limited.
Ka-kan-dee, M., & Nonthapot, S. (2020). Communication factors affecting the tourism services in the upper northeast of Thailand. Management Science Letters, 10(7), 1437-1444.
Kamau, F., Waweru, F. K., Lewa, P., & Misiko, A.J. (2015). The effects of the marketing mix on choice of tourist accom-modation by domestic tourists in Kenya. International Journal of Novel Research in Marketing Management and Eco-nomics, 2(2), 25 – 34.
Kerdrit, K. (2017). Marketing Mix Factors Influencing Tourists on Walking Street Tour in Phuket. Journal of Humanities and Social Sciences. 3(3). 74-83. [In Thai]
Kritsanaprakornkit, W. (2016). Lifestyle and Experiential Tourism.
Lauro, C., & Vinzi, V. E. (2004). Some contributions to PLS Path Modeling and a system for the European Customer Sat-isfaction. Dipartimento di Matematica e Statistica, Universita Federico II di Napoli, 201-210.
ESIS (European Satisfaction Index System) 2001-2004, 201-210.
Magatef, S. G. (2015). The impact of tourism marketing mix elements on the satisfaction of inbound tourists to Jor-dan. International Journal of Business and Social Science, 6(7), 41-58.
Matchariyakul, N. (2016). Factors Affecting Thai Fully Independent Travelers’ Decision to Taiwan. Master of Business Administration, Faculty of Commerce and Accountancy Thammasat University. [In Thai]
Ministry of Information, Culture and Tourism. (2018). 2018 Statistical Report on Tourism in Laos.
Ministry of Sports and Tourism. (2017). Tourist Statistics of Thailand 2016 (Northeastern
Region).
Ministry of Sports and Tourism. (2019). Tourism Situation in 2018 and 2019 Tendency.
National Tourism Policy Committee. (2018). Development Operation Plan for Tourism in Local Lifestyle Tourism Devel-opment of Kong River Zone 2017-2021.
Nonthapot, S. (2019). The impact of economic factors on street food consumer choice in Nong Khai Municipality, Nong Khai Province, Thailand. Management Science Letters, 9(13), 2337-2346.
Nonthapot, S., Thomya, W., Ka-Kan-Dee, M. and Srichaiyo, P. (2019). Factors Affecting the Demands of Tourists along the Mekong Riverside in Nong Khai and Bueng Kan Provinces in Connection to the Lao People's Democratic Republic: Explanatory Factor Analysis. Proceeding of the 1st International Conference on Economics, Business and Tourism.
Pengprapai, P. (2013). The Influence of Marketing Mix on Thai and Foreign Tourists’ Interestin Socio-Cultural Tourism at Koh Phangan, Surat Thani. Master of Liberal Arts in Hospitality Industry and Tourism Management, University of Bangkok. [In Thai]
Pongwiritthon, R., Pakvipak, P., and Kantawongwan, B. (2016). Foreign Tourists’ Behaviors and Marketing Mix towards “Discover Thainess” for Tourism Development Guidelines in the Northern Region of Thailand. Journal of Community Development Research (Humanities and Social Sciences), 9(3), 127-139. [In Thai]
RuelNovabos, C., Matiasa, A., & Menab, M. (2015). How good is this destination website: A user-centered evaluation of provincial tourism websites. Procedia Manufacturing, 3(1), 3478-3485 Doi: 10.1016/j.promfg.2015.07.655.
Singsaktrakul, P. and Sermkarndee, P. (2013). The Study of Potentiality and Conservation Tourism Development Approach of Baan Thung-Maprang, Kuan Doan District and Baan Ton-Panan, Kuan Kalong District in Satun Province. Suthipar-ithat. 27(83): 97-112. Thanawan Vinaisatien (2017) [In Thai]
Suphanthong S., (2008). Services marketing mix affecting European tourist decision towards tourism services in Luang Prabang province, Lao People's Democratic Republic. The thesis of Master of Business Administration in Business Administration, Chiang Mai University. [In Thai]
Taburi, P. (2006). Marketing Strategies for Tourism in Roi-Et Province. Bachelor of Business Administration in Business Administration, Khon Khan University. [In Thai]
Tanmavad, K. (2002). Research Methodology In Economics. Bangkok: Ramkhamhaeng University Press. [In Thai]
The Department of ASEAN Affairs, Ministry of Foreign Affairs. (2012). ASEAN Economic Community. Retrieved on 12 December 2019 from http://www.mfa.go.th/asean/th/customize/30641. [In Thai]
Wannathanom, C. (2009). Tourism Industry. Bangkok: SamLada. [In Thai]
Burkhard, S. N. (7). travel trends for 2017 that will drive the global tourism industry. Tourism Management Perspec-tives, 10, 27-36.
Chin, W. W. (1998a). The partial least squares approach to structural equation modeling. Modern methods for business re-search, 295(2), 295-336.
Chin, W.W. (1998b). Issues and opinion on structural equation modeling. MIS Quarterly, 22(1), 7-16.
Chiwakunanan, D. (2018). Influence of Reviewer in Online Media and the Decision to Travel in Thailand. Master of Busi-ness Administration, Faculty of Commerce and Accountancy, Thammasat University. [In Thai]
Gravetter, F. J., & Wallnau, L. B. (2007). Statistics for the behavioral sciences (7th Ed.). Thomson Wadsworth.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). Thousand Oaks: Sage.
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international mar-keting. In New challenges to international marketing. Emerald Group Publishing Limited.
Ka-kan-dee, M., & Nonthapot, S. (2020). Communication factors affecting the tourism services in the upper northeast of Thailand. Management Science Letters, 10(7), 1437-1444.
Kamau, F., Waweru, F. K., Lewa, P., & Misiko, A.J. (2015). The effects of the marketing mix on choice of tourist accom-modation by domestic tourists in Kenya. International Journal of Novel Research in Marketing Management and Eco-nomics, 2(2), 25 – 34.
Kerdrit, K. (2017). Marketing Mix Factors Influencing Tourists on Walking Street Tour in Phuket. Journal of Humanities and Social Sciences. 3(3). 74-83. [In Thai]
Kritsanaprakornkit, W. (2016). Lifestyle and Experiential Tourism.
Lauro, C., & Vinzi, V. E. (2004). Some contributions to PLS Path Modeling and a system for the European Customer Sat-isfaction. Dipartimento di Matematica e Statistica, Universita Federico II di Napoli, 201-210.
ESIS (European Satisfaction Index System) 2001-2004, 201-210.
Magatef, S. G. (2015). The impact of tourism marketing mix elements on the satisfaction of inbound tourists to Jor-dan. International Journal of Business and Social Science, 6(7), 41-58.
Matchariyakul, N. (2016). Factors Affecting Thai Fully Independent Travelers’ Decision to Taiwan. Master of Business Administration, Faculty of Commerce and Accountancy Thammasat University. [In Thai]
Ministry of Information, Culture and Tourism. (2018). 2018 Statistical Report on Tourism in Laos.
Ministry of Sports and Tourism. (2017). Tourist Statistics of Thailand 2016 (Northeastern
Region).
Ministry of Sports and Tourism. (2019). Tourism Situation in 2018 and 2019 Tendency.
National Tourism Policy Committee. (2018). Development Operation Plan for Tourism in Local Lifestyle Tourism Devel-opment of Kong River Zone 2017-2021.
Nonthapot, S. (2019). The impact of economic factors on street food consumer choice in Nong Khai Municipality, Nong Khai Province, Thailand. Management Science Letters, 9(13), 2337-2346.
Nonthapot, S., Thomya, W., Ka-Kan-Dee, M. and Srichaiyo, P. (2019). Factors Affecting the Demands of Tourists along the Mekong Riverside in Nong Khai and Bueng Kan Provinces in Connection to the Lao People's Democratic Republic: Explanatory Factor Analysis. Proceeding of the 1st International Conference on Economics, Business and Tourism.
Pengprapai, P. (2013). The Influence of Marketing Mix on Thai and Foreign Tourists’ Interestin Socio-Cultural Tourism at Koh Phangan, Surat Thani. Master of Liberal Arts in Hospitality Industry and Tourism Management, University of Bangkok. [In Thai]
Pongwiritthon, R., Pakvipak, P., and Kantawongwan, B. (2016). Foreign Tourists’ Behaviors and Marketing Mix towards “Discover Thainess” for Tourism Development Guidelines in the Northern Region of Thailand. Journal of Community Development Research (Humanities and Social Sciences), 9(3), 127-139. [In Thai]
RuelNovabos, C., Matiasa, A., & Menab, M. (2015). How good is this destination website: A user-centered evaluation of provincial tourism websites. Procedia Manufacturing, 3(1), 3478-3485 Doi: 10.1016/j.promfg.2015.07.655.
Singsaktrakul, P. and Sermkarndee, P. (2013). The Study of Potentiality and Conservation Tourism Development Approach of Baan Thung-Maprang, Kuan Doan District and Baan Ton-Panan, Kuan Kalong District in Satun Province. Suthipar-ithat. 27(83): 97-112. Thanawan Vinaisatien (2017) [In Thai]
Suphanthong S., (2008). Services marketing mix affecting European tourist decision towards tourism services in Luang Prabang province, Lao People's Democratic Republic. The thesis of Master of Business Administration in Business Administration, Chiang Mai University. [In Thai]
Taburi, P. (2006). Marketing Strategies for Tourism in Roi-Et Province. Bachelor of Business Administration in Business Administration, Khon Khan University. [In Thai]
Tanmavad, K. (2002). Research Methodology In Economics. Bangkok: Ramkhamhaeng University Press. [In Thai]
The Department of ASEAN Affairs, Ministry of Foreign Affairs. (2012). ASEAN Economic Community. Retrieved on 12 December 2019 from http://www.mfa.go.th/asean/th/customize/30641. [In Thai]
Wannathanom, C. (2009). Tourism Industry. Bangkok: SamLada. [In Thai]