Processing, Please wait...

  • Home
  • About Us
  • Search:
  • Advanced Search

Growing Science » Management Science Letters » The role of perceived enjoyment in people’s attitude to accept toy and equipment renting for children: A comparative study between people who have been using the service versus those who have never used the rental service

Journals

  • IJIEC (726)
  • MSL (2637)
  • DSL (668)
  • CCL (508)
  • USCM (1092)
  • ESM (413)
  • AC (562)
  • JPM (271)
  • IJDS (912)
  • JFS (91)
  • HE (26)
  • SCI (26)

MSL Volumes

    • Volume 1 (70)
      • Issue 1 (10)
      • Issue 2 (15)
      • Issue 3 (20)
      • Issue 4 (25)
    • Volume 2 (365)
      • Issue 1 (51)
      • Issue 2 (32)
      • Issue 3 (40)
      • Issue 4 (44)
      • Issue 5 (42)
      • Issue 6 (52)
      • Issue 7 (53)
      • Issue 8 (51)
    • Volume 3 (426)
      • Issue 1 (40)
      • Issue 2 (47)
      • Issue 3 (40)
      • Issue 4 (40)
      • Issue 5 (27)
      • Issue 6 (50)
      • Issue 7 (51)
      • Issue 8 (30)
      • Issue 9 (24)
      • Issue 10 (25)
      • Issue 11 (25)
      • Issue 12 (27)
    • Volume 4 (387)
      • Issue 1 (34)
      • Issue 2 (30)
      • Issue 3 (34)
      • Issue 4 (42)
      • Issue 5 (33)
      • Issue 6 (43)
      • Issue 7 (42)
      • Issue 8 (40)
      • Issue 9 (39)
      • Issue 10 (20)
      • Issue 11 (18)
      • Issue 12 (12)
    • Volume 5 (129)
      • Issue 1 (15)
      • Issue 2 (10)
      • Issue 3 (10)
      • Issue 4 (12)
      • Issue 5 (14)
      • Issue 6 (14)
      • Issue 7 (8)
      • Issue 8 (8)
      • Issue 9 (11)
      • Issue 10 (8)
      • Issue 11 (9)
      • Issue 12 (10)
    • Volume 6 (74)
      • Issue 1 (9)
      • Issue 2 (6)
      • Issue 3 (6)
      • Issue 4 (7)
      • Issue 5 (6)
      • Issue 6 (6)
      • Issue 7 (8)
      • Issue 8 (6)
      • Issue 9 (5)
      • Issue 10 (5)
      • Issue 11 (5)
      • Issue 12 (5)
    • Volume 7 (54)
      • Issue 1 (5)
      • Issue 2 (5)
      • Issue 3 (5)
      • Issue 4 (5)
      • Issue 5 (5)
      • Issue 6 (5)
      • Issue 7 (4)
      • Issue 8 (4)
      • Issue 9 (4)
      • Issue 10 (4)
      • Issue 11 (4)
      • Issue 12 (4)
    • Volume 8 (119)
      • Issue 1 (5)
      • Issue 2 (5)
      • Issue 3 (5)
      • Issue 4 (5)
      • Issue 5 (22)
      • Issue 6 (20)
      • Issue 7 (6)
      • Issue 8 (6)
      • Issue 9 (8)
      • Issue 10 (10)
      • Issue 11 (11)
      • Issue 12 (16)
    • Volume 9 (208)
      • Issue 1 (16)
      • Issue 2 (14)
      • Issue 3 (11)
      • Issue 4 (12)
      • Issue 5 (12)
      • Issue 6 (16)
      • Issue 7 (16)
      • Issue 8 (16)
      • Issue 9 (16)
      • Issue 10 (16)
      • Issue 11 (19)
      • Issue 12 (20)
      • Issue 13 (24)
    • Volume 10 (448)
      • Issue 1 (24)
      • Issue 2 (25)
      • Issue 3 (24)
      • Issue 4 (25)
      • Issue 5 (26)
      • Issue 6 (26)
      • Issue 7 (25)
      • Issue 8 (27)
      • Issue 9 (27)
      • Issue 10 (30)
      • Issue 11 (33)
      • Issue 12 (30)
      • Issue 13 (30)
      • Issue 14 (30)
      • Issue 15 (30)
      • Issue 16 (36)
    • Volume 11 (251)
      • Issue 1 (36)
      • Issue 2 (39)
      • Issue 3 (40)
      • Issue 4 (40)
      • Issue 5 (29)
      • Issue 6 (27)
      • Issue 7 (20)
      • Issue 8 (12)
      • Issue 9 (8)
    • Volume 12 (33)
      • Issue 1 (6)
      • Issue 2 (6)
      • Issue 3 (8)
      • Issue 4 (13)
    • Volume 13 (27)
      • Issue 1 (7)
      • Issue 2 (8)
      • Issue 3 (5)
      • Issue 4 (7)
    • Volume 14 (22)
      • Issue 1 (6)
      • Issue 2 (6)
      • Issue 3 (5)
      • Issue 4 (5)
    • Volume 15 (24)
      • Issue 1 (5)
      • Issue 2 (5)
      • Issue 3 (5)
      • Issue 4 (9)

Keywords

Supply chain management(166)
Jordan(161)
Vietnam(149)
Customer satisfaction(120)
Performance(113)
Supply chain(108)
Service quality(98)
Competitive advantage(95)
Tehran Stock Exchange(94)
SMEs(87)
optimization(85)
Financial performance(83)
Trust(82)
TOPSIS(81)
Job satisfaction(80)
Sustainability(80)
Social media(78)
Factor analysis(78)
Knowledge Management(77)
Artificial intelligence(76)


» Show all keywords

Authors

Naser Azad(82)
Mohammad Reza Iravani(64)
Zeplin Jiwa Husada Tarigan(61)
Endri Endri(45)
Muhammad Alshurideh(42)
Hotlan Siagian(39)
Jumadil Saputra(36)
Dmaithan Almajali(36)
Muhammad Turki Alshurideh(35)
Barween Al Kurdi(32)
Ahmad Makui(32)
Basrowi Basrowi(31)
Hassan Ghodrati(31)
Mohammad Khodaei Valahzaghard(30)
Shankar Chakraborty(29)
Ni Nyoman Kerti Yasa(29)
Sulieman Ibraheem Shelash Al-Hawary(28)
Sautma Ronni Basana(28)
Prasadja Ricardianto(28)
Haitham M. Alzoubi(27)


» Show all authors

Countries

Iran(2179)
Indonesia(1285)
Jordan(786)
India(785)
Vietnam(502)
Saudi Arabia(448)
Malaysia(439)
United Arab Emirates(220)
China(184)
Thailand(151)
United States(110)
Ukraine(104)
Turkey(103)
Egypt(98)
Canada(92)
Pakistan(85)
Peru(85)
Morocco(79)
United Kingdom(79)
Nigeria(78)


» Show all countries

Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 10 Issue 9 pp. 2119-2130 , 2020

The role of perceived enjoyment in people’s attitude to accept toy and equipment renting for children: A comparative study between people who have been using the service versus those who have never used the rental service Pages 2119-2130 Right click to download the paper Download PDF

Authors: Devanny Gumulya

DOI: 10.5267/j.msl.2020.1.017

Keywords: Access-based consumption, Product renting, Perceived risk, Perceived enjoyment, Frugal shopping, Attitude

Abstract: The industrialisation and urbanisation have made goods affordable and quickly to obtain. These create hyper-consumption where we use to buy more than what we need, and so fast discard the things that we buy. Access-based consumption is a trend that gains more popularity in today’s society, in which consumer can have access to new and various items without having to own them. One of the access-based consumption is renting, and this concept has been applied in many sectors such as fashion, property and recently it has been applied in items for children since more Millennials are living in limited space and they need to choose which product to own. The study aims to investigate the relationship between perceived risk, frugal shopping, perceived enjoyment and attitude toward renting items for children. The online questionnaire was administered to 100 participants. The results show that psychological risk affects attitude negatively, perceived enjoyment influences on attitude positively, and frugal shopping has some impact on perceived enjoyment and attitude positively. Marketing strategies are suggested for renting business owners by embracing the enjoyment feeling from renting. It is important to promote the benefit of getting new items regularly without having to buy them more often and the benefit of playing and using items beyond their usual shopping budget.

How to cite this paper
Gumulya, D. (2020). The role of perceived enjoyment in people’s attitude to accept toy and equipment renting for children: A comparative study between people who have been using the service versus those who have never used the rental service.Management Science Letters , 10(9), 2119-2130.

Refrences
Armstrong, C. M., Niinimäki, K., Kujala, S., Karell, E., & Lang, C. (2015). Sustainable product-service systems for cloth-ing: exploring consumer perceptions of consumption alternatives in Finland. Journal of Cleaner production, 97, 30-39.
Azjen, I. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs.
Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In Action control (pp. 11-39). Springer, Berlin, Heidelberg.
Bardhi, F., & Eckhardt, G. M. (2012). Access-based consumption: The case of car sharing. Journal of Consumer Research, 39(4), 881-898.
Beck, L., & Ajzen, I. (1991). Predicting dishonest actions using the theory of planned behavior. Journal of Research in Personality, 25(3), 285-301.
Belk, R. (2007). Why not share rather than own?. The Annals of the American Academy of Political and Social Science, 611(1), 126-140.
Chappelow, J. (2019). Gross Domestic Product—GDP. Tomado de: https://www. investopedia. com/terms/g/gdp. asp.
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: a comparison of two the-oretical models. Management Science, 35(8), 982-1003.
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the work-place. Journal of applied social psychology, 22(14), 1111-1132.
Dholakia, U. M. (2001). A motivational process model of product involvement and consumer risk perception. European Journal of marketing, 35(11/12), 1340-1362.
Durgee, J. F., & Colarelli O'Connor, G. (1995). An exploration into renting as consumption behavior. Psychology & Mar-keting, 12(2), 89-104.
Edbring, E. G., Lehner, M., & Mont, O. (2016). Exploring consumer attitudes to alternative models of consumption: moti-vations and barriers. Journal of Cleaner Production, 123, 5-15.
Evans, D. (2011). Thrifty, green or frugal: Reflections on sustainable consumption in a changing economic climate. Geoforum, 42(5), 550-557.
Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consump-tion. Journal of the Association for Information Science and Technology, 67(9), 2047-2059.
Kang, J., & Park-Poaps, H. (2010). Hedonic and utilitarian shopping motivations of fashion leadership. Journal of Fashion Marketing and Management: An International Journal, 14(2), 312-328.
Kang, J., & Kim, S. H. (2013). What are consumers afraid of? Understanding perceived risk toward the consumption of environmentally sustainable apparel. Family and Consumer Sciences Research Journal, 41(3), 267-283.
Lang, C. (2018). Perceived risks and enjoyment of access-based consumption: identifying barriers and motivations to fashion renting. Fashion and Textiles, 5(1), 23.
Lang, C., Zhang, R., & Zhao, L. (2018). Facing the Rising Consumer Sophistication: Identifying the Factors that Influence Chinese Consumers’ Intention to Purchase Customized Apparel. In Chinese Consumers and the Fashion Market (pp. 3-23). Springer, Singapore.
Lastovicka, J. L., Bettencourt, L. A., Hughner, R. S., & Kuntze, R. J. (1999). Lifestyle of the tight and frugal: Theory and measurement. Journal of Consumer Research, 26(1), 85-98.
Liu, Y., & Yang, Y. (2018). Empirical examination of users’ adoption of the sharing economy in China using an expanded technology acceptance model. Sustainability, 10(4), 1262.
Moeller, S., & Wittkowski, K. (2010). The burdens of ownership: reasons for preferring renting. Managing Service Quali-ty: An International Journal, 20(2), 176-191.
Nielsen. (2015, 10 02). Is Baby Onlie "The New Baby on Board"? Retrieved from Nielsen: https://www.nielsen.com/id/en/insights/article/2015/is-baby-online-the-new-baby-on-board/
Research, A. M. (2017). Online Clothing Rental Market by End-Users (Women, Men, and Kids) and Clothing Style (Eth-nic, Western, and Others) - Global Opportunity Analysis and Industry Forecast, 2017-2023. Retrieved from https :// www.allie dmark etres earch .com/onlin e-clothing-renta l-market.
Suki, N. M. (1970). Factors affecting Third Generation (3G) mobile service acceptance: evidence from Malaysia. The Journal of Internet Banking and Commerce, 16(1), 1-12.
Schaefers, T., Wittkowski, K., Benoit, S., & Ferraro, R. (2016). Contagious effects of customer misbehavior in access-based services. Journal of Service Research, 19(1), 3-21.
Taylor, S., & Todd, P. (1995). Decomposition and crossover effects in the theory of planned behavior: A study of consum-er adoption intentions. International Journal of Research in Marketing, 12(2), 137-155.
Teo, T. S., Lim, V. K., & Lai, R. Y. (1999). Intrinsic and extrinsic motivation in Internet usage. Omega, 27(1), 25-37.
Yüksel, A., & Yüksel, F. (2007). Shopping risk perceptions: Effects on tourists’ emotions, satisfaction and expressed loy-alty intentions. Tourism Management, 28(3), 703-713.
  • 0
  • 1
  • 2
  • 3
  • 4
  • 5

Journal: Management Science Letters | Year: 2020 | Volume: 10 | Issue: 9 | Views: 1986 | Reviews: 0

Related Articles:
  • The impact of perceived risk on consumers’ online shopping intention: An in ...
  • The effect of trust on consumers’ online purchase intention: An integration ...
  • Technology acceptance and purchase intention towards 3G technology among mi ...
  • Factors influencing social shopping behavior of fashion in Tehran apparel m ...
  • Consumer involvement profiles: An application of consumer involvement in mo ...

Add Reviews

Name:*
E-Mail:
Review:
Bold Italic Underline Strike | Align left Center Align right | Insert smilies Insert link URLInsert protected URL Select color | Add Hidden Text Insert Quote Convert selected text from selection to Cyrillic (Russian) alphabet Insert spoiler
winkwinkedsmileam
belayfeelfellowlaughing
lollovenorecourse
requestsadtonguewassat
cryingwhatbullyangry
Security Code: *
Include security image CAPCHA.
Refresh Code

® 2010-2025 GrowingScience.Com