How to cite this paper
Tran, K., Nguyen, P., Do, H & Nguyen, L. (2020). University students’ insight on brand equity.Management Science Letters , 10(9), 2053-2062.
Refrences
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Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2005). The social influence of brand community: Evidence from European car clubs. Journal of Marketing, 69(3), 19–34.
Ansary, A., & Hashim, N. M. H. N. (2018). Brand image and equity: The mediating role of brand equity drivers and moderating effects of product type and word of mouth. Review of Managerial Science, 12(4), 969–1002.
Assael, H. (1987). Consumer behavior and marketing (3rd ed.). Boston, MA: PWS-Kent.
Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2003). Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study. Ssrn, 69(October), 133–152. https://doi.org/10.2139/ssrn.380404
Bennett, R., Härtel, C. E. J., & McColl-Kennedy, J. R. (2005). Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R. Industrial Marketing Management, 34(1), 97–107.
Chinomona, R. (2016). Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa. African Journal of Economic and Management Studies, 7(1), 124–139.
Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial Marketing Management, 36(2), 230–240.
Faircloth, J. B., Capella, L. M., & Alford, B. L. (2001). The effect of brand attitude and brand image on brand equity. Journal of Marketing Theory and Practice, 9(3), 61–75.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurements error. Journal of Marketing Research, 18(4), 39–50.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
Kekeeva, Z., Sardarova, Z., & Ergalieva, G. (2015). The preparation of a specialist in networking cultural-educational space of University. International Journal of Cognitive Research in Science, Engineering and Education, 3(2).
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22.
Keller, K. L., & Lehmann, D. R. (2003). How do brands create value? Marketing Management, 12(3), 26.
Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740–759.
Kim, H., & Kim, W. G. (2005). The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants. Tourism Management, 26(4), 549–560.
Kotler, P., Chandler, P. C., L., B., & Adam, S. (1994). Marketing: Australia and New Zealand. New York: Prentice Hall.
Low, G. S., & Lamb Jr, C. W. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management, 9(6), 350–370.
Morrison, S., & Crane, F. G. (2007). Building the service brand by creating and managing an emotional brand experience. Journal of Brand Management, 14(5), 410–421.
Pinar, M., Trapp, P., Girard, T., & Boyt, T. E. (2014). University brand equity: an empirical investigation of its dimensions. International Journal of Educational Management.
Pitta, D. A., & Prevel Katsanis, L. (1995). Understanding brand equity for successful brand extension. Journal of Consumer Marketing, 12(4), 51–64.
Ringle, C. M., & Sarstedt, M. (2016). Gain more insight from your PLS-SEM results: The importance-performance map analysis. Industrial Management & Data Systems, 116(9), 1865–1886.
Rizov, T., & Rizova, E. D. (2015). Augmented reality as a teaching tool in higher education. International Journal of Cognitive Research in Science, Engineering and Education:(IJCRSEE), 3(1), 7–15.
Sääksjärvi, M., & Samiee, S. (2011). Relationships among brand identity, brand image and brand preference: differences between cyber and extension retail brands over time. Journal of Interactive Marketing, 25(3), 169–177.
Sahin, A., Zehir, C., & Kitapçı, H. (2011). The effects of brand experiences, trust and satisfaction on building brand loyalty; an empirical research on global brands. Procedia-Social and Behavioral Sciences, 24, 1288–1301.
Sasmita, J., & Mohd Suki, N. (2015). Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image. International Journal of Retail & Distribution Management, 43(3), 276–292.
Shankar, V., Azar, P., & Fuller, M. (2008). Practice Prize Paper—BRAN* EQT: A Multicategory Brand Equity Model and Its Application at Allstate. Marketing Science, 27(4), 567–584.
Sheth, J. N., & Park, C. W. (1974). A theory of multidimensional brand loyalty. ACR North American Advances.
Stanišić, T., Leković, M., & Stošić, L. (2019). Relationship between the quality of higher education and Balkan countries’ competitiveness. International Journal of Cognitive Research in Science, Engineering and Education/IJCRSEE, 7(3), 49–59.
Su, M., & Rao, V. R. (2010). New product preannouncement as a signaling strategy: An audience‐specific review and analysis. Journal of Product Innovation Management, 27(5), 658–672.
Zehir, C., Şahin, A., Kitapçı, H., & Özşahin, M. (2011). The effects of brand communication and service quality in building brand loyalty through brand trust; the empirical research on global brands. Procedia-Social and Behavioral Sciences, 24, 1218–1231.
Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2005). The social influence of brand community: Evidence from European car clubs. Journal of Marketing, 69(3), 19–34.
Ansary, A., & Hashim, N. M. H. N. (2018). Brand image and equity: The mediating role of brand equity drivers and moderating effects of product type and word of mouth. Review of Managerial Science, 12(4), 969–1002.
Assael, H. (1987). Consumer behavior and marketing (3rd ed.). Boston, MA: PWS-Kent.
Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2003). Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study. Ssrn, 69(October), 133–152. https://doi.org/10.2139/ssrn.380404
Bennett, R., Härtel, C. E. J., & McColl-Kennedy, J. R. (2005). Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R. Industrial Marketing Management, 34(1), 97–107.
Chinomona, R. (2016). Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa. African Journal of Economic and Management Studies, 7(1), 124–139.
Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial Marketing Management, 36(2), 230–240.
Faircloth, J. B., Capella, L. M., & Alford, B. L. (2001). The effect of brand attitude and brand image on brand equity. Journal of Marketing Theory and Practice, 9(3), 61–75.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurements error. Journal of Marketing Research, 18(4), 39–50.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
Kekeeva, Z., Sardarova, Z., & Ergalieva, G. (2015). The preparation of a specialist in networking cultural-educational space of University. International Journal of Cognitive Research in Science, Engineering and Education, 3(2).
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22.
Keller, K. L., & Lehmann, D. R. (2003). How do brands create value? Marketing Management, 12(3), 26.
Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740–759.
Kim, H., & Kim, W. G. (2005). The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants. Tourism Management, 26(4), 549–560.
Kotler, P., Chandler, P. C., L., B., & Adam, S. (1994). Marketing: Australia and New Zealand. New York: Prentice Hall.
Low, G. S., & Lamb Jr, C. W. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management, 9(6), 350–370.
Morrison, S., & Crane, F. G. (2007). Building the service brand by creating and managing an emotional brand experience. Journal of Brand Management, 14(5), 410–421.
Pinar, M., Trapp, P., Girard, T., & Boyt, T. E. (2014). University brand equity: an empirical investigation of its dimensions. International Journal of Educational Management.
Pitta, D. A., & Prevel Katsanis, L. (1995). Understanding brand equity for successful brand extension. Journal of Consumer Marketing, 12(4), 51–64.
Ringle, C. M., & Sarstedt, M. (2016). Gain more insight from your PLS-SEM results: The importance-performance map analysis. Industrial Management & Data Systems, 116(9), 1865–1886.
Rizov, T., & Rizova, E. D. (2015). Augmented reality as a teaching tool in higher education. International Journal of Cognitive Research in Science, Engineering and Education:(IJCRSEE), 3(1), 7–15.
Sääksjärvi, M., & Samiee, S. (2011). Relationships among brand identity, brand image and brand preference: differences between cyber and extension retail brands over time. Journal of Interactive Marketing, 25(3), 169–177.
Sahin, A., Zehir, C., & Kitapçı, H. (2011). The effects of brand experiences, trust and satisfaction on building brand loyalty; an empirical research on global brands. Procedia-Social and Behavioral Sciences, 24, 1288–1301.
Sasmita, J., & Mohd Suki, N. (2015). Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image. International Journal of Retail & Distribution Management, 43(3), 276–292.
Shankar, V., Azar, P., & Fuller, M. (2008). Practice Prize Paper—BRAN* EQT: A Multicategory Brand Equity Model and Its Application at Allstate. Marketing Science, 27(4), 567–584.
Sheth, J. N., & Park, C. W. (1974). A theory of multidimensional brand loyalty. ACR North American Advances.
Stanišić, T., Leković, M., & Stošić, L. (2019). Relationship between the quality of higher education and Balkan countries’ competitiveness. International Journal of Cognitive Research in Science, Engineering and Education/IJCRSEE, 7(3), 49–59.
Su, M., & Rao, V. R. (2010). New product preannouncement as a signaling strategy: An audience‐specific review and analysis. Journal of Product Innovation Management, 27(5), 658–672.
Zehir, C., Şahin, A., Kitapçı, H., & Özşahin, M. (2011). The effects of brand communication and service quality in building brand loyalty through brand trust; the empirical research on global brands. Procedia-Social and Behavioral Sciences, 24, 1218–1231.