How to cite this paper
Mansour, O & Farmanesh, P. (2020). Does gender matter? Acceptance and forwarding of electronic word of mouth: A moderated mediation analysis.Management Science Letters , 10(7), 1481-1486.
Refrences
Amron, A. (2018). Electronic and traditional word of mouth as trust antecedents in life insurance buying decisions. Inter-national Journal of E-Business Research (IJEBR), 14(4), 91-103.
Bae, S., & Lee, T. (2011). Gender differences in consumers’ perception of online consumer reviews. Electronic Commerce Research, 11(2), 201-214.
Ballantine, P. W., & Au Yeung, C. (2015). The effects of review valence in organic versus sponsored blog sites on per-ceived credibility, brand attitude, and behavioural intentions. Marketing Intelligence & Planning, 33(4), 508-521.
Bickart, B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of interac-tive marketing, 15(3), 31-40.
Blau, P.M. (1964). Exchange and Power in Social Life. Wiley, New York, NY.
Bordia, P., Irmer, B. E., & Abusah, D. (2006). Differences in sharing knowledge interpersonally and via databases: The role of evaluation apprehension and perceived benefits. European Journal of Work and Organizational Psychology, 15(3), 262-280.
Chan, Y. Y., & Ngai, E. W. (2011). Conceptualising electronic word of mouth activity: An input-process-output perspec-tive. Marketing Intelligence & Planning, 29(5), 488-516.
Chen, S. H., & Lee, K. P. (2008). The role of personality traits and perceived values in persuasion: An elaboration likeli-hood model perspective on online shopping. Social Behavior and Personality: An International journal, 36(10), 1379-1399.
Cheung, C. M. Y., Sia, C. L., & Kuan, K. K. (2012). Is this review believable? A study of factors affecting the credibility of online consumer reviews from an ELM perspective. Journal of the Association for Information Systems, 13(8), 618.
Christodoulides, G., Michaelidou, N., & Argyriou, E. (2012). Cross national differences in e-WOM influence. European Journal of Marketing, 46(11/12), 1689-1707.
Coulter, K. S., & Coulter, R. A. (2002). Determinants of trust in a service provider: the moderating role of length of rela-tionship. Journal of Services Marketing, 16(1), 35-50.
De Ruyter, K., & Bloemer, J. (1999). Customer loyalty in extended service settings: The interaction between satisfaction, value attainment and positive mood. International Journal of Service Industry Management, 10(3), 320-336.
Garbarino, E., & Strahilevitz, M. (2004). Gender differences in the perceived risk of buying online and the effects of re-ceiving a site recommendation. Journal of Business Research, 57(7), 768-775.
Gershoff, A. D., Mukherjee, A., & Mukhopadhyay, A. (2003). Consumer acceptance of online agent advice: Extremity and positivity effects. Journal of Consumer Psychology, 13(1-2), 161-170.
Ha, Y., & Im, H. (2012). Role of web site design quality in satisfaction and word of mouth generation. Journal of Service Management, 23(1), 79-96.
Hass, R.G. (1981). Effects of source characteristics on cognitive responses and persuasion, in Petty, R.E., Ostrom, T.M. and Brock, T.C. (Eds), Cognitive Responses in Persuasion, Lawrence Erlbaum Associates, Hillsdale, NJ, pp. 141-172.
Hennig, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion plat-forms: what motivates consumers to articulate themselves on the internet. Journal of Interactive marketing, 18(1), 38-52.
Hu, N., Bose, I., Gao, Y., & Liu, L. (2011). Manipulation in digital word-of-mouth: A reality check for book reviews. De-cision Support Systems, 50(3), 627-635.
Jensen, M. L., Averbeck, J. M., Zhang, Z., & Wright, K. B. (2013). Credibility of anonymous online product reviews: A language expectancy perspective. Journal of Management Information Systems, 30(1), 293-324.
Kempf, D. S., & Palan, K. M. (2006). The effects of gender and argument strength on the processing of word-of-mouth communication. Academy of Marketing Studies Journal, 10(1), 1-18.
Lee, G. G., & Lin, H. F. (2005). Customer perceptions of e-service quality in online shopping. International Journal of Re-tail & Distribution Management, 33(2), 161-176.
Lim, Y. S., & Van Der Heide, B. (2014). Evaluating the wisdom of strangers: The perceived credibility of online consum-er reviews on Yelp. Journal of Computer-Mediated Communication, 20(1), 67-82.
Mahapatra, S., & Mishra, A. (2017). Acceptance and forwarding of electronic word of mouth. Marketing Intelligence & Planning, 35(5), 594-610.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
Mazzarol, T., Sweeney, J. C., & Soutar, G. N. (2007). Conceptualizing word-of-mouth activity, triggers and conditions: an exploratory study. European Journal of Marketing, 41(11/12), 1475-1494.
Mahapatra, S., & Mishra, A. (2017). Acceptance and forwarding of electronic word of mouth. Marketing Intelligence & Planning, 35(5), 594-610.
Mittal, V., Huppertz, J. W., & Khare, A. (2008). Customer complaining: the role of tie strength and information control. Journal of Retailing, 84(2), 195-204.
Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustwor-thiness, and attractiveness. Journal of Advertising, 19(3), 39-52.
Park, D. H., & Lee, J. (2008). eWOM overload and its effect on consumer behavioral intention depending on consumer in-volvement. Electronic Commerce Research and Applications, 7(4), 386-398.
Park, D. H., Lee, J., & Han, I. (2007). The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement. International Journal of Electronic Commerce, 11(4), 125 148.
Petty, R. E., Cacioppo, J. T., & Goldman, R. (1981). Personal involvement as a determinant of argument-based persuasion. Journal of Personality and Social Psychology, 41(5), 847.
Phelps, J. E., Lewis, R., Mobilio, L., Perry, D., & Raman, N. (2004). Viral marketing or electronic word-of-mouth adver-tising: Examining consumer responses and motivations to pass along email. Journal of Advertising Research, 44(4), 333-348.
Polak, M. A., Richardson, A. C., Flett, J. A., Brookie, K. L., & Conner, T. S (2015). Measuring mood: considerations and innovations for nutrition science. Nutrition for Brain Health and Cognitive Performance, 95-122.
Qahri-Saremi, H., & Montazemi, A. R. (2019). Factors Affecting the Adoption of an Electronic Word of Mouth Message: A Meta-Analysis. Journal of Management Information Systems, 36(3), 969-1001.
Robbins, P., & Judge, T. (2007). Organizational Behavior. 12th edition, Pearson/Prentice Hall.
Smith, E.E., & Kosslyn, S.M. (2007). Cognitive Psychology. Mind and Brain Pearson, New Jersey.
Sohaib, M., Hui, P., Akram, U., Majeed, A., & Tariq, A. (2019, August). How Social Factors Drive Electronic Word-of-Mouth on Social Networking Sites?. In International Conference on Management Science and Engineering Manage-ment (pp. 574-585). Springer, Cham.
Sussman, S. W., & Siegal, W. S. (2003). Informational influence in organizations: An integrated approach to knowledge adoption. Information Systems Research, 14(1), 47-65.
Sweeney, J. C., Soutar, G. N., & Mazzarol, T. (2012). Word of mouth: measuring the power of individual messages. Euro-pean Journal of Marketing, 46(1/2), 237-257.
Yan, Q., Wu, S., Zhou, Y., & Zhang, L. (2018). How differences in eWOM platforms impact consumers’ perceptions and decision-making. Journal of Organizational Computing and Electronic Commerce, 28(4), 315-333.
Yi-Wen, F., Yi-Feng, M., Yu-Hsien, F. & Ruei-Yun, L. (2013). Establishing the adoption of electronic word-of-mouth through consumers’ perceived credibility. International Business Research, 6(3), 58-65.
Bae, S., & Lee, T. (2011). Gender differences in consumers’ perception of online consumer reviews. Electronic Commerce Research, 11(2), 201-214.
Ballantine, P. W., & Au Yeung, C. (2015). The effects of review valence in organic versus sponsored blog sites on per-ceived credibility, brand attitude, and behavioural intentions. Marketing Intelligence & Planning, 33(4), 508-521.
Bickart, B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of interac-tive marketing, 15(3), 31-40.
Blau, P.M. (1964). Exchange and Power in Social Life. Wiley, New York, NY.
Bordia, P., Irmer, B. E., & Abusah, D. (2006). Differences in sharing knowledge interpersonally and via databases: The role of evaluation apprehension and perceived benefits. European Journal of Work and Organizational Psychology, 15(3), 262-280.
Chan, Y. Y., & Ngai, E. W. (2011). Conceptualising electronic word of mouth activity: An input-process-output perspec-tive. Marketing Intelligence & Planning, 29(5), 488-516.
Chen, S. H., & Lee, K. P. (2008). The role of personality traits and perceived values in persuasion: An elaboration likeli-hood model perspective on online shopping. Social Behavior and Personality: An International journal, 36(10), 1379-1399.
Cheung, C. M. Y., Sia, C. L., & Kuan, K. K. (2012). Is this review believable? A study of factors affecting the credibility of online consumer reviews from an ELM perspective. Journal of the Association for Information Systems, 13(8), 618.
Christodoulides, G., Michaelidou, N., & Argyriou, E. (2012). Cross national differences in e-WOM influence. European Journal of Marketing, 46(11/12), 1689-1707.
Coulter, K. S., & Coulter, R. A. (2002). Determinants of trust in a service provider: the moderating role of length of rela-tionship. Journal of Services Marketing, 16(1), 35-50.
De Ruyter, K., & Bloemer, J. (1999). Customer loyalty in extended service settings: The interaction between satisfaction, value attainment and positive mood. International Journal of Service Industry Management, 10(3), 320-336.
Garbarino, E., & Strahilevitz, M. (2004). Gender differences in the perceived risk of buying online and the effects of re-ceiving a site recommendation. Journal of Business Research, 57(7), 768-775.
Gershoff, A. D., Mukherjee, A., & Mukhopadhyay, A. (2003). Consumer acceptance of online agent advice: Extremity and positivity effects. Journal of Consumer Psychology, 13(1-2), 161-170.
Ha, Y., & Im, H. (2012). Role of web site design quality in satisfaction and word of mouth generation. Journal of Service Management, 23(1), 79-96.
Hass, R.G. (1981). Effects of source characteristics on cognitive responses and persuasion, in Petty, R.E., Ostrom, T.M. and Brock, T.C. (Eds), Cognitive Responses in Persuasion, Lawrence Erlbaum Associates, Hillsdale, NJ, pp. 141-172.
Hennig, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion plat-forms: what motivates consumers to articulate themselves on the internet. Journal of Interactive marketing, 18(1), 38-52.
Hu, N., Bose, I., Gao, Y., & Liu, L. (2011). Manipulation in digital word-of-mouth: A reality check for book reviews. De-cision Support Systems, 50(3), 627-635.
Jensen, M. L., Averbeck, J. M., Zhang, Z., & Wright, K. B. (2013). Credibility of anonymous online product reviews: A language expectancy perspective. Journal of Management Information Systems, 30(1), 293-324.
Kempf, D. S., & Palan, K. M. (2006). The effects of gender and argument strength on the processing of word-of-mouth communication. Academy of Marketing Studies Journal, 10(1), 1-18.
Lee, G. G., & Lin, H. F. (2005). Customer perceptions of e-service quality in online shopping. International Journal of Re-tail & Distribution Management, 33(2), 161-176.
Lim, Y. S., & Van Der Heide, B. (2014). Evaluating the wisdom of strangers: The perceived credibility of online consum-er reviews on Yelp. Journal of Computer-Mediated Communication, 20(1), 67-82.
Mahapatra, S., & Mishra, A. (2017). Acceptance and forwarding of electronic word of mouth. Marketing Intelligence & Planning, 35(5), 594-610.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
Mazzarol, T., Sweeney, J. C., & Soutar, G. N. (2007). Conceptualizing word-of-mouth activity, triggers and conditions: an exploratory study. European Journal of Marketing, 41(11/12), 1475-1494.
Mahapatra, S., & Mishra, A. (2017). Acceptance and forwarding of electronic word of mouth. Marketing Intelligence & Planning, 35(5), 594-610.
Mittal, V., Huppertz, J. W., & Khare, A. (2008). Customer complaining: the role of tie strength and information control. Journal of Retailing, 84(2), 195-204.
Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustwor-thiness, and attractiveness. Journal of Advertising, 19(3), 39-52.
Park, D. H., & Lee, J. (2008). eWOM overload and its effect on consumer behavioral intention depending on consumer in-volvement. Electronic Commerce Research and Applications, 7(4), 386-398.
Park, D. H., Lee, J., & Han, I. (2007). The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement. International Journal of Electronic Commerce, 11(4), 125 148.
Petty, R. E., Cacioppo, J. T., & Goldman, R. (1981). Personal involvement as a determinant of argument-based persuasion. Journal of Personality and Social Psychology, 41(5), 847.
Phelps, J. E., Lewis, R., Mobilio, L., Perry, D., & Raman, N. (2004). Viral marketing or electronic word-of-mouth adver-tising: Examining consumer responses and motivations to pass along email. Journal of Advertising Research, 44(4), 333-348.
Polak, M. A., Richardson, A. C., Flett, J. A., Brookie, K. L., & Conner, T. S (2015). Measuring mood: considerations and innovations for nutrition science. Nutrition for Brain Health and Cognitive Performance, 95-122.
Qahri-Saremi, H., & Montazemi, A. R. (2019). Factors Affecting the Adoption of an Electronic Word of Mouth Message: A Meta-Analysis. Journal of Management Information Systems, 36(3), 969-1001.
Robbins, P., & Judge, T. (2007). Organizational Behavior. 12th edition, Pearson/Prentice Hall.
Smith, E.E., & Kosslyn, S.M. (2007). Cognitive Psychology. Mind and Brain Pearson, New Jersey.
Sohaib, M., Hui, P., Akram, U., Majeed, A., & Tariq, A. (2019, August). How Social Factors Drive Electronic Word-of-Mouth on Social Networking Sites?. In International Conference on Management Science and Engineering Manage-ment (pp. 574-585). Springer, Cham.
Sussman, S. W., & Siegal, W. S. (2003). Informational influence in organizations: An integrated approach to knowledge adoption. Information Systems Research, 14(1), 47-65.
Sweeney, J. C., Soutar, G. N., & Mazzarol, T. (2012). Word of mouth: measuring the power of individual messages. Euro-pean Journal of Marketing, 46(1/2), 237-257.
Yan, Q., Wu, S., Zhou, Y., & Zhang, L. (2018). How differences in eWOM platforms impact consumers’ perceptions and decision-making. Journal of Organizational Computing and Electronic Commerce, 28(4), 315-333.
Yi-Wen, F., Yi-Feng, M., Yu-Hsien, F. & Ruei-Yun, L. (2013). Establishing the adoption of electronic word-of-mouth through consumers’ perceived credibility. International Business Research, 6(3), 58-65.