Adenan, M. A., Ali, J. K., & Rahman, D. H. A. A. (2018). Country of origin, brand image and high involvement product towards customer purchase intention: empirical evidence of east malaysian consumer. Jurnal Manajemen dan Kewirausahaan, 20(1), 63-72.
Andrews, J., Netemeyer, R., Burton, S., Moberg, D., & Christiansen, A. (2004). Understanding adolescent intentions to smoke: An examination of relationships among social influence, prior trial behavior, and antitobacco campaign adver-tising. Journal of Marketing, 68(3), 110-123.
Ansary, A., & Hashim, N. M. H. N. (2018). Brand image and equity: The mediating role of brand equity drivers and mod-erating effects of product type and word of mouth. Review of Managerial Science, 12(4), 969-1002.
Assael, H., Pope, N., Brennan, L., & Voges, K. (2007). Consumer Behaviour (1st Asia-Pacific Edition). Brisbane: John Wiley and Sons.
Bian, Q., & Forsythe, S. (2012). Purchase intention for luxury brands: A cross cultural comparison. Journal of Business Research, 65(10), 1443-1451.
Chiu, C., Chang, C., Cheng, H., & Fang, Y. (2009). Determinants of customer repurchase intention in online shopping. Online Information Review, 33(4), 761-784.
Conner, M., & Armitage, C. (1998). Extending the theory of planned behavior. Journal of Applied Social Psycholigy, 28(15), 1429-1464.
Diamantopoulos, A., Schlegelmilch, B., & Palihawadana, D. (2011). The relationship between country-of-origin image and brand image as drivers of purchase intentions: a test of alternative perspectives. International Marketing Review, 28(5), 508-524.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product eval-uations. Journal of Marketing Research, 28(3), 307-319.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior, 8th eds., Tokyo: The Dryden Press.
Frazier, P., Tix, A., & Barron, K. (2004). Testing moderator and mediator effects in counseling psychology research. Journal of counseling psychology, 51(1), 115.
Grewal, D., Monroe, K. B., & Krishnan, R. (1998). The effects of price-comparison advertising on buyers’ perceptions of acquisition value, transaction value, and behavioral intentions. Journal of Marketing, 62(2), 46-59.
Hair, J. F. (2010). Multivariate data analysis. Pearson College Division.
Hamzaoui-Essoussi, L., Merunka, D., & Bartikowski, B. (2011). Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality. Journal of Business Research, 64(9), 973-978.
Hsieh, M. H., Pan, S. L., & Setiono, R. (2004). Product-, corporate-, and country-image dimensions and purchase behav-ior: A multicountry analysis. Journal of the Academy of Marketing Science, 32(3), 251-270.
Hui, M. K., & Zhou, L. (2003). Country-of-manufacture effects for known brands. European Journal of Marketing, 37(1/2), 133-153.
Jaffe, E. D., & Nebenzahl, I. D. (2006). National images and competitive advantage: The theory and practice of place branding. Copenhagen: Copenhagen Business School Press.
Jin, Z., Chansarkar, B., & Kondap, N. M. (2006). Brand origin in an emerging market: perceptions of Indian consumers. Asia Pacific Journal of Marketing and Logistics, 18(4), 283-302.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Market-ing, 57(1), 1-22.
Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing science, 25(6), 740-759.
Kim, N., Chun, E., & Ko, E. (2017). Country of origin effects on brand image, brand evaluation, and purchase intention: A closer look at Seoul, New York, and Paris fashion collection. International Marketing Review, 34(2), 254-271.
Ko, E., Kim, K. H., Kim, S. H., Li, G., Zou, P., & Zhang, H. (2009). The relationship among country of origin, brand equi-ty and brand loyalty: comparison among USA, China and Korea. Journal of Global Academy of Marketing Science, 19(1), 47-58.
Kotler, P. (1991). Marketing management: Analysis, planning, implementation, and control. Seventh Edition. English: Prentice-Hall.
Kumara, P., & Canhua, K. (2010). Perceptions of country of origin: An approach to identifying expectations of foreign products. Journal of Brand Management, 17(5), 343-353.
Lassar, W., Mittal, B., & Sharma, A. (1995). Measuring customer-based brand equity. Journal of Consumer Marketing, 12(4), 11-19.
Lee, H. S., & Lim, S. J. (2000). The effect of price and brand on the perceived quality, value and purchase of clothing. Journal of the Korean Society of Clothing and Textiles, 24(4), 498-509.
Lim, K., & O’Cass, A. (2001). Consumer brand classifications: an assessment of culture-of-origin versus country-of-origin. Journal of Product & Brand Management, 10(2), 120-136.
Mittal, V., & Kamakura, W. (2001). Satisfaction, repurchase behavior: Investigating the moderating effect of customer characteristics. Journal of Marketing Research, 38(1), 131-142.
Mohd Yasin, N., Nasser Noor, M., & Mohamad, O. (2007). Does image of country-of-origin matter to brand equity? Jour-nal of Product & Brand Management, 16(1), 38-48.
Moradi, H., & Zarei, A. (2012). Creating consumer-based brand equity for young Iranian consumers via country of origin sub-components effects. Asia Pacific Journal of Marketing and Logistics, 24(3), 394-413.
Motameni, R., & Shahrokhi, M. (1998). Brand equity valuation: a global perspective. Journal of Product & Brand Man-agement, 7(4), 275-290.
Piron, F. (2002). International outshopping and ethnocentrism. European Journal of Marketing, 36(1/2), 189-210.
Prendergast, G., Tsang, A., & Chan, C. (2010). The interactive influence of country of origin of brand and product in-volvement on purchase intention. Journal of Consumer Marketing, 27(2), 180-188.
Puzakova, M., Kwak, H., & Rocereto, J. F. (2013). When humanizing brands goes wrong: The detrimental effect of brand anthropomorphization amid product wrongdoings. Journal of Marketing, 77(3), 81-100.
Roth, M., & Romeo, J. (1992). Matching product category and country image perceptions: A framework for managing country-of-origin effects. Journal of International Business Studies, 23(3), 477-497.
Sirianni, N., Bitner, M., Brown, S., & Mandel, N. (2013). Branded service encounters: Strategically aligning employee be-havior with the brand positioning. Journal of Marketing, 77(6), 108-123.
Spears, N., & Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues & Research in Advertising, 26(2), 53-66.
Usunier, J. (2011). The shift from manufacturing to brand origin: suggestions for improving COO relevance. International Marketing Review, 28(5), 480-496.
Wu, P. C., & Wang, Y. C. (2011). The influences of electronic word-of-mouth message appeal and message source credi-bility on brand attitude. Asia Pacific Journal of Marketing and Logistics, 23(4), 448-472.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evi-dence. Journal of Marketing, 52(3), 2-22.