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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 10 Issue 3 pp. 659-664 , 2020

Innovative performance development model based on human capital and network quality toward improved marketing performance Pages 659-664 Right click to download the paper Download PDF

Authors: Prima Sandri, Widodo Widodo

DOI: 10.5267/j.msl.2019.9.013

Keywords: Marketing performance, Innovative performance, Human capital, Network quality

Abstract: This study seeks to explore how innovative performance development model, which is based on human capital and network quality, can contribute to the improvement of marketing performance. Respondents are the chief executives of Pertamina lubricants distributors, with sample size of 120 out of 460. For the analysis, the Struc-tural Equation Model (SEM) is applied along with AMOS software. The result of the study shows that there was improvement on marketing performance through the implementation of innovative performance management based on network quality.

How to cite this paper
Sandri, P & Widodo, W. (2020). Innovative performance development model based on human capital and network quality toward improved marketing performance.Management Science Letters , 10(3), 659-664.

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Journal: Management Science Letters | Year: 2020 | Volume: 10 | Issue: 3 | Views: 1552 | Reviews: 0

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