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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 10 Issue 3 pp. 593-598 , 2020

Gratifications of digital media: A demographic view from four countries in south-east Asia Pages 593-598 Right click to download the paper Download PDF

Authors: Hendy Kasim, Edi Abdurachman, Asnan Furinto, Wibowo Kosasih

DOI: 10.5267/j.msl.2019.9.021

Keywords: Obtained Gratification, Digital Media, Uses and Gratifications Theory, Southeast Asia

Abstract: The Gratification Obtained is an essential part of media studies. It analyzes the gratifications obtained by the media users. This paper reveals findings from observations towards the digital media users in four countries in Southeast Asia using 5 key indicators; namely self-expression, learning needs, leisure & entertainment, escape from real life and killing time, with an analysis from the demographic perspective of the respondents including gender, education, country and age. The results of the survey show that gratifications obtained in the digital media in these countries were not correlated with gender and education, but it was different or correlated with country and age of the respondents.


How to cite this paper
Kasim, H., Abdurachman, E., Furinto, A & Kosasih, W. (2020). Gratifications of digital media: A demographic view from four countries in south-east Asia.Management Science Letters , 10(3), 593-598.

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Journal: Management Science Letters | Year: 2020 | Volume: 10 | Issue: 3 | Views: 1630 | Reviews: 0

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