How to cite this paper
Azeem, M., Taib, C & Lazim, H. (2019). A study on mediating effect of institute reputation on relationship between institute social responsibility and student loyalty: Exploring concerns in Pakistani private HEIs.Management Science Letters , 9(12), 2093-2104.
Refrences
Abubakar, M. M., & Mokhtar, S. S. M. (2015). Modeling the effects of relational constructs on student satisfaction and loyalty to university. Journal of Marketing and HR, 1, 41-54.
Afthanorhan, W. (2013). A comparison of partial least square structural equation modeling (PLS-SEM) and covariance based structural equation modeling (CB-SEM) for confirmatory factor analysis. International Journal of Engineering Science and Innovative Technology, 2(5), 198-205.
Ali, F., Kim, W. G., Li, J., & Jeon, H.-M. (2018). Make it delightful: Customers' experience, satisfaction and loyalty in Malaysian theme parks. Journal of Destination Marketing & Management, 7, 1-11.
Ali, F., Zhou, Y., Hussain, K., Nair, P. K., & Ragavan, N. A. (2016). Does higher education service quality effect student satisfaction, image and loyalty? A study of international students in Malaysian public universities. Quality Assurance in Education, 24(1), 70-94.
Ali, I., & Zia, M. (2011). Corporate reputation influences consumer satisfaction and loyalty: evidence from cellular industry of Pakistan. Paper presented at the International Conference on Challenges for Knowledge Society, held on.
Amiri, E., Ranjbar, M., & Amiri, N. (2015). Corporate social responsibility in higher education. Paper presented at the Annals of International Conference on Humanities, Literature and Management, Dubai.
Anderson, R. E., & Srinivasan, S. S. (2003). E‐satisfaction and e‐loyalty: A contingency framework. Psychology & Marketing, 20(2), 123-138.
Annamdevula, S., & Bellamkonda, R. S. (2016). Effect of student perceived service quality on student satisfaction, loyalty and motivation in Indian universities: Development of HiEduQual. Journal of Modelling in Management, 11(2), 488–517.
Baker, R. W. (2005). Capitalism's Achilles heel: Dirty money and how to renew the free-market system: John Wiley & Sons.
Balabanis, G., Reynolds, N., & Simintiras, A. (2006). Bases of e-store loyalty: Perceived switching barriers and satisfaction. Journal of Business Research, 59(2), 214-224.
Baraibar-Diez, E., & Sotorrío, L. L. (2018). The mediating effect of transparency in the relationship between corporate social responsibility and corporate reputation. Revista Brasileira de Gestão de Negócios, 20(1), 5-21.
Benitez, J., Ruiz, L., Llorens, J., & Castillo, A. (2017). Corporate social responsibility, employer reputation, and social media capability: an empirical investigation, 950-967.
Berger, K. A., & Wallingford, H. P. (1997). Developing advertising and promotion strategies for higher education. Journal of Marketing for Higher Education, 7(4), 61-72.
Bromley, D. (2002). Comparing corporate reputations: league tables, quotients, benchmarks, or case studies? Corporate reputation review, 5(1), 35-50.
Caruana, A. (2002). Service loyalty: The effects of service quality and the mediating role of customer satisfaction. European Journal of Marketing, 36(7/8), 811-828.
Casidy, R., & Wymer, W. (2016). A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price. Journal of Retailing and Consumer Services, 32, 189-197.
Cha, M.-K., Yi, Y., & Bagozzi, R. P. (2016). Effects of customer participation in corporate social responsibility (CSR) programs on the CSR-brand fit and brand loyalty. Cornell Hospitality Quarterly, 57(3), 235-249.
Chatman, J. A. (1989). Improving interactional organizational research: A model of person-organization fit. Academy of Management review, 14(3), 333-349.
Chin, W. W. (1998a). Commentary: Issues and opinion on structural equation modeling. MIS Quarterly, 22(1), 7-16.
Chin, W. W. (1998b). The partial least squares approach to structural equation modeling. Modern methods for business research, 295(2), 295-336.
Choi, B., & La, S. (2013). The impact of corporate social responsibility (CSR) and customer trust on the restoration of loyalty after service failure and recovery. Journal of Services Marketing, 27(3), 223-233.
Cohen, J. (1988). Statistical power analysis for the behavioral sciences: Routledge.
Clemes, M., A. Cohen, D., & Wang, Y. (2013). Understanding Chinese university students’ experiences: an empirical analysis. Asia Pacific Journal of Marketing and Logistics, 25(3), 391–427.
Den Hond, F., Rehbein, K. A., de Bakker, F. G., & Lankveld, H. K. v. (2014). Playing on two chessboards: Reputation effects between corporate social responsibility (CSR) and corporate political activity (CPA). Journal of Management Studies, 51(5), 790-813.
Dolence, M. G. (1993). Strategic Enrollment Management: A Primer for Campus Administrators.
Fatima, M., & Khero, M. (2019). Factors Impacting the Student’s Loyalty: An Empirical Investigation of Higher Education Sector In Pakistan. International Journal of Entrepreneurial Research, 1(2), 1-7.
Fisher, A. (2001). Winning the battle for customers. Journal of Financial Services Marketing, 6(1), 77-83.
Fombrun, C. J. (1996). Reputation: Realizing value from the corporate image. Harvard Business School Press, Boston, MA.
Fombrun, C. J., & Shanley, M. (1990). What's in a name? Reputation building and corporate strategy. Academy of management journal, 33(2), 233-258.
Fombrun, C. J., Van Riel, C. B., & Van Riel, C. (2004). Fame & fortune: How successful companies build winning reputations: FT Press.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing Research, 18(1), 39-50.
Fung, A. S. K., Southcott, J., & Siu, F. L. (2017). Exploring mature-aged students’ motives for doctoral study and their challenges: A cross border research collaboration. International Journal of Doctoral Studies, 12(1), 175-195.
Geisser, S. (1974). A predictive approach to the random effect model. Biometrika, 61(1), 101-107.
Gibbs, P., & Knapp, M. (2012). Marketing higher and further education: An educator's guide to promoting courses, departments and institutions: Routledge.
Goosen, R. (2009). Universities and corporate social responsibility: A competitive advantage. Sustainability Blog.
Hair, J., Money, A., Samouel, P., & Page, M. (2007). Research Methods for Business, UK Edition: John Wiley and Sons Ltd, West Sussex England.
Hair, J. F., Black, W., Babin, B., & Anderson, R. (2010). Multivariate data analysis. Vectors, 8(2), 125-136.
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). Thousand Oaks: Sage Publications.
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2013). A primer on partial least squares structural equation modeling (PLS-SEM). Thousand Oaks, CA.: Sage Publications.
Hayduk, L. A., & Littvay, L. (2012). Should researchers use single indicators, best indicators, or multiple indicators in structural equation models? BMC medical research methodology, 12(1), 159.
Helen, W. S. M. (2011). Building relationship between education institutions and students: Student loyalty in self-financed tertiary education. IBIMA Business Review.
Helgesen, Ø. (2008). Marketing for higher education: A relationship marketing approach. Journal of Marketing for Higher Education, 18(1), 50-78.
Helm, S. (2005). Academic Research Designing a Formative Measure for Corporate Reputation. Corporate Reputation Review, 8(2), 95–109.
Hennig-Thurau, T., Langer, M. F., & Hansen, U. (2001). Modeling and managing student loyalty: An approach based on the concept of relationship quality. Journal of service research, 3(4), 331-344.
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing New challenges to international marketing (pp. 277-319): Emerald Group Publishing Limited.
Heo, C. Y., & Lee, S. (2016). Examination of student loyalty in tourism and hospitality programs: A comparison between the United States and Hong Kong. Journal of Hospitality, Leisure, Sport & Tourism Education, 18, 69-80.
Hossler, D., & Kalsbeek, D. (2013). Enrollment management and managing enrollments: Revisiting the context for institutional strategy. Strategic Enrollment Management Quarterly, 1(1), 5-25.
Hossler, D., Ziskin, M., Gross, J. P., Kim, S., & Cekic, O. (2009). Student aid and its role in encouraging persistence Higher education: Handbook of theory and research (pp. 389-425): Springer.
Ipate, D. M., & Parvu, I. (2011). Management–The Most Valuable Intangible Asset. Journal of Academic Research in Economics, 3(11), 300-308.
Jacoby, J., & Kyner, D. B. (1973). Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research, 10(1), 1-9.
Jaiswal, A. K., & Lemmink, J. G. A. M. (2017). Investigating a comparative evaluation approach in explaining loyalty. Marketing Intelligence & Planning, 35(7), 937–954.
Jones, T. O., & Sasser, W. E. (1995). Why satisfied customers defect. Harvard Business Review, 73(6), 88.
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3), 607-610.
Lange, T. (2016). The Role of Relationship Marketing and SOAR in University Recruiting and Retention: Lawrence Technological University.
Liengjindathaworn, S., Saenchaiyathon, K., & Hawat, P. (2015). Effect of corporate reputation to brand loyalty of banks in Thailand. International Business Management, 9(1), 134-138.
Liu, Y., & Ji, H. (2010). A study on the perceived CSR and customer loyalty based on dairy market in China. Paper presented at the 2010 7th International Conference on Service Systems and Service Management.
Majeed, S., Aziz, T., & Saleem, S. (2015). The effect of corporate governance elements on corporate social responsibility (CSR) disclosure: An empirical evidence from listed companies at KSE Pakistan. International Journal of Financial Studies, 3(4), 530-556.
Massoud, H., & Ayoubi, R. M. (2018). Do flexible admission systems affect student enrollment? Evidence from UK universities. Journal of Marketing for Higher Education, 29(1), 1-18.
McNay, C. M. R. (2017). Empowering Enrollment Management Professionals to Achieve Enrollment Goals in Catholic Secondary Schools: A Qualitative Study of Leadership. California Lutheran University.
Moore, D., & Bowden-Everson, J. L.-H. (2012). An appealing connection-the role of relationship marketing in the attraction and retention of students in an australian tertiary context. Asian Social Science, 8(14), 65-80.
Mukasa, K. D., Lim, H., & Kim, K. (2015). How do corporate social responsibility activities influence corporate reputation? Evidence from Korean firms. Journal of Applied Business Research, 31(2), 383.
Nunnally, J. C. (1978). Psychometric theory (Vol. 226): McGraw-Hill New York.
Nuraryo, I., Sumartias, S., & Rahmat, H. U. A. A. (2018). The influence of corporate university identity on student retention with corporate reputation and student satisfaction as mediating variable: The case of a Jakarta business school. The Social Sciences, 13(8).
Nyadzayo, M. W., & Khajehzadeh, S. (2016). The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, 30, 262-270.
Oliver, R. L. (1999). Whence consumer loyalty? Journal of marketing, 63(4_suppl1), 33-44.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of marketing, 49(4), 41-50.
Ram, J., & Wu, M.-L. (2016). A fresh look at the role of switching cost in influencing customer loyalty: Empirical investigation using structural equation modelling analysis. Asia Pacific Journal of Marketing and Logistics, 28(4), 616-633.
Rehman, S.-u., Bhatti, A., & Chaudhry, N. I. (2019). Mediating effect of innovative culture and organizational learning between leadership styles at third-order and organizational performance in Malaysian SMEs. Journal of Global Entrepreneurship Research, 9(1), 36.
Rehman, S.-u., Mohamed, R., & Ayoup, H. (2019). The mediating role of organizational capabilities between organizational performance and its determinants. Journal of Global Entrepreneurship Research, 9(1), 30.
Ribbink, D., Van Riel, A. C., Liljander, V., & Streukens, S. (2004). Comfort your online customer: quality, trust and loyalty on the internet. Managing Service Quality: An International Journal, 14(6), 446-456.
Salkind, N. (2012). Exploring research.. Hoboken: NJ: Pearson Education.
Sandberg, K. (2002). Kicking the tires of corporate reputation. Harvard Management Communication Letter, 5(1), 3-4.
Sevier, R. A. (1994). Image Is Everything--Strategies for Measuring, Changing, and Maintaining Your Institution's Image. College and University, 69(2), 60-75.
Shin, Y., & Thai, V. V. (2015). The impact of corporate social responsibility on customer satisfaction, relationship maintenance and loyalty in the shipping industry. Corporate Social Responsibility and Environmental Management, 22(6), 381-392.
Skudiene, V., & Auruskeviciene, V. (2012). The contribution of corporate social responsibility to internal employee motivation. Baltic Journal of Management, 7(1), 49-67.
Sok Kuan Fung, A., Southcott, J., & L. C. Siu, F. (2017). Exploring Mature-Aged Students’ Motives for Doctoral Study and their Challenges: A Cross Border Research Collaboration. International Journal of Doctoral Studies, 12 (January), 175–195. https://doi.org/10.28945/3790
Stiglitz, J. E. (1975). The theory of" screening," education, and the distribution of income. The American Economic Review, 65(3), 283-300.
Stone, M. (1974). Cross‐validatory choice and assessment of statistical predictions. Journal of the Royal Statistical Society: Series B (Methodological), 36(2), 111-133.
Tingchi Liu, M., Anthony Wong, I., Rongwei, C., & Tseng, T.-H. (2014). Do perceived CSR initiatives enhance customer preference and loyalty in casinos? International Journal of Contemporary Hospitality Management, 26(7), 1024-1045.
Turban, D. B., & Greening, D. W. (1997). Corporate social performance and organizational attractiveness to prospective employees. Academy of management journal, 40(3), 658-672.
Turker, D. (2009). Measuring Corporate Social Responsibility : A Scale Development Study. Journal of Business Ethics, 85(4), 411–427. https://doi.org/10.1007/s10551-008-9780-6
Yeo, R. K., & Marquardt, M. J. (2011). Through a different lens: bridging the expectation–perception (quality) divide in higher education. Asia Pacific Journal of Education, 31(4), 379-405.
Youness, H. R. (2012). Social responsibility of the Lebanese private universities: A qualitative study of Notre Dame University using document analysis of publicly available data: Saint Louis University.
Afthanorhan, W. (2013). A comparison of partial least square structural equation modeling (PLS-SEM) and covariance based structural equation modeling (CB-SEM) for confirmatory factor analysis. International Journal of Engineering Science and Innovative Technology, 2(5), 198-205.
Ali, F., Kim, W. G., Li, J., & Jeon, H.-M. (2018). Make it delightful: Customers' experience, satisfaction and loyalty in Malaysian theme parks. Journal of Destination Marketing & Management, 7, 1-11.
Ali, F., Zhou, Y., Hussain, K., Nair, P. K., & Ragavan, N. A. (2016). Does higher education service quality effect student satisfaction, image and loyalty? A study of international students in Malaysian public universities. Quality Assurance in Education, 24(1), 70-94.
Ali, I., & Zia, M. (2011). Corporate reputation influences consumer satisfaction and loyalty: evidence from cellular industry of Pakistan. Paper presented at the International Conference on Challenges for Knowledge Society, held on.
Amiri, E., Ranjbar, M., & Amiri, N. (2015). Corporate social responsibility in higher education. Paper presented at the Annals of International Conference on Humanities, Literature and Management, Dubai.
Anderson, R. E., & Srinivasan, S. S. (2003). E‐satisfaction and e‐loyalty: A contingency framework. Psychology & Marketing, 20(2), 123-138.
Annamdevula, S., & Bellamkonda, R. S. (2016). Effect of student perceived service quality on student satisfaction, loyalty and motivation in Indian universities: Development of HiEduQual. Journal of Modelling in Management, 11(2), 488–517.
Baker, R. W. (2005). Capitalism's Achilles heel: Dirty money and how to renew the free-market system: John Wiley & Sons.
Balabanis, G., Reynolds, N., & Simintiras, A. (2006). Bases of e-store loyalty: Perceived switching barriers and satisfaction. Journal of Business Research, 59(2), 214-224.
Baraibar-Diez, E., & Sotorrío, L. L. (2018). The mediating effect of transparency in the relationship between corporate social responsibility and corporate reputation. Revista Brasileira de Gestão de Negócios, 20(1), 5-21.
Benitez, J., Ruiz, L., Llorens, J., & Castillo, A. (2017). Corporate social responsibility, employer reputation, and social media capability: an empirical investigation, 950-967.
Berger, K. A., & Wallingford, H. P. (1997). Developing advertising and promotion strategies for higher education. Journal of Marketing for Higher Education, 7(4), 61-72.
Bromley, D. (2002). Comparing corporate reputations: league tables, quotients, benchmarks, or case studies? Corporate reputation review, 5(1), 35-50.
Caruana, A. (2002). Service loyalty: The effects of service quality and the mediating role of customer satisfaction. European Journal of Marketing, 36(7/8), 811-828.
Casidy, R., & Wymer, W. (2016). A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price. Journal of Retailing and Consumer Services, 32, 189-197.
Cha, M.-K., Yi, Y., & Bagozzi, R. P. (2016). Effects of customer participation in corporate social responsibility (CSR) programs on the CSR-brand fit and brand loyalty. Cornell Hospitality Quarterly, 57(3), 235-249.
Chatman, J. A. (1989). Improving interactional organizational research: A model of person-organization fit. Academy of Management review, 14(3), 333-349.
Chin, W. W. (1998a). Commentary: Issues and opinion on structural equation modeling. MIS Quarterly, 22(1), 7-16.
Chin, W. W. (1998b). The partial least squares approach to structural equation modeling. Modern methods for business research, 295(2), 295-336.
Choi, B., & La, S. (2013). The impact of corporate social responsibility (CSR) and customer trust on the restoration of loyalty after service failure and recovery. Journal of Services Marketing, 27(3), 223-233.
Cohen, J. (1988). Statistical power analysis for the behavioral sciences: Routledge.
Clemes, M., A. Cohen, D., & Wang, Y. (2013). Understanding Chinese university students’ experiences: an empirical analysis. Asia Pacific Journal of Marketing and Logistics, 25(3), 391–427.
Den Hond, F., Rehbein, K. A., de Bakker, F. G., & Lankveld, H. K. v. (2014). Playing on two chessboards: Reputation effects between corporate social responsibility (CSR) and corporate political activity (CPA). Journal of Management Studies, 51(5), 790-813.
Dolence, M. G. (1993). Strategic Enrollment Management: A Primer for Campus Administrators.
Fatima, M., & Khero, M. (2019). Factors Impacting the Student’s Loyalty: An Empirical Investigation of Higher Education Sector In Pakistan. International Journal of Entrepreneurial Research, 1(2), 1-7.
Fisher, A. (2001). Winning the battle for customers. Journal of Financial Services Marketing, 6(1), 77-83.
Fombrun, C. J. (1996). Reputation: Realizing value from the corporate image. Harvard Business School Press, Boston, MA.
Fombrun, C. J., & Shanley, M. (1990). What's in a name? Reputation building and corporate strategy. Academy of management journal, 33(2), 233-258.
Fombrun, C. J., Van Riel, C. B., & Van Riel, C. (2004). Fame & fortune: How successful companies build winning reputations: FT Press.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing Research, 18(1), 39-50.
Fung, A. S. K., Southcott, J., & Siu, F. L. (2017). Exploring mature-aged students’ motives for doctoral study and their challenges: A cross border research collaboration. International Journal of Doctoral Studies, 12(1), 175-195.
Geisser, S. (1974). A predictive approach to the random effect model. Biometrika, 61(1), 101-107.
Gibbs, P., & Knapp, M. (2012). Marketing higher and further education: An educator's guide to promoting courses, departments and institutions: Routledge.
Goosen, R. (2009). Universities and corporate social responsibility: A competitive advantage. Sustainability Blog.
Hair, J., Money, A., Samouel, P., & Page, M. (2007). Research Methods for Business, UK Edition: John Wiley and Sons Ltd, West Sussex England.
Hair, J. F., Black, W., Babin, B., & Anderson, R. (2010). Multivariate data analysis. Vectors, 8(2), 125-136.
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). Thousand Oaks: Sage Publications.
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2013). A primer on partial least squares structural equation modeling (PLS-SEM). Thousand Oaks, CA.: Sage Publications.
Hayduk, L. A., & Littvay, L. (2012). Should researchers use single indicators, best indicators, or multiple indicators in structural equation models? BMC medical research methodology, 12(1), 159.
Helen, W. S. M. (2011). Building relationship between education institutions and students: Student loyalty in self-financed tertiary education. IBIMA Business Review.
Helgesen, Ø. (2008). Marketing for higher education: A relationship marketing approach. Journal of Marketing for Higher Education, 18(1), 50-78.
Helm, S. (2005). Academic Research Designing a Formative Measure for Corporate Reputation. Corporate Reputation Review, 8(2), 95–109.
Hennig-Thurau, T., Langer, M. F., & Hansen, U. (2001). Modeling and managing student loyalty: An approach based on the concept of relationship quality. Journal of service research, 3(4), 331-344.
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing New challenges to international marketing (pp. 277-319): Emerald Group Publishing Limited.
Heo, C. Y., & Lee, S. (2016). Examination of student loyalty in tourism and hospitality programs: A comparison between the United States and Hong Kong. Journal of Hospitality, Leisure, Sport & Tourism Education, 18, 69-80.
Hossler, D., & Kalsbeek, D. (2013). Enrollment management and managing enrollments: Revisiting the context for institutional strategy. Strategic Enrollment Management Quarterly, 1(1), 5-25.
Hossler, D., Ziskin, M., Gross, J. P., Kim, S., & Cekic, O. (2009). Student aid and its role in encouraging persistence Higher education: Handbook of theory and research (pp. 389-425): Springer.
Ipate, D. M., & Parvu, I. (2011). Management–The Most Valuable Intangible Asset. Journal of Academic Research in Economics, 3(11), 300-308.
Jacoby, J., & Kyner, D. B. (1973). Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research, 10(1), 1-9.
Jaiswal, A. K., & Lemmink, J. G. A. M. (2017). Investigating a comparative evaluation approach in explaining loyalty. Marketing Intelligence & Planning, 35(7), 937–954.
Jones, T. O., & Sasser, W. E. (1995). Why satisfied customers defect. Harvard Business Review, 73(6), 88.
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3), 607-610.
Lange, T. (2016). The Role of Relationship Marketing and SOAR in University Recruiting and Retention: Lawrence Technological University.
Liengjindathaworn, S., Saenchaiyathon, K., & Hawat, P. (2015). Effect of corporate reputation to brand loyalty of banks in Thailand. International Business Management, 9(1), 134-138.
Liu, Y., & Ji, H. (2010). A study on the perceived CSR and customer loyalty based on dairy market in China. Paper presented at the 2010 7th International Conference on Service Systems and Service Management.
Majeed, S., Aziz, T., & Saleem, S. (2015). The effect of corporate governance elements on corporate social responsibility (CSR) disclosure: An empirical evidence from listed companies at KSE Pakistan. International Journal of Financial Studies, 3(4), 530-556.
Massoud, H., & Ayoubi, R. M. (2018). Do flexible admission systems affect student enrollment? Evidence from UK universities. Journal of Marketing for Higher Education, 29(1), 1-18.
McNay, C. M. R. (2017). Empowering Enrollment Management Professionals to Achieve Enrollment Goals in Catholic Secondary Schools: A Qualitative Study of Leadership. California Lutheran University.
Moore, D., & Bowden-Everson, J. L.-H. (2012). An appealing connection-the role of relationship marketing in the attraction and retention of students in an australian tertiary context. Asian Social Science, 8(14), 65-80.
Mukasa, K. D., Lim, H., & Kim, K. (2015). How do corporate social responsibility activities influence corporate reputation? Evidence from Korean firms. Journal of Applied Business Research, 31(2), 383.
Nunnally, J. C. (1978). Psychometric theory (Vol. 226): McGraw-Hill New York.
Nuraryo, I., Sumartias, S., & Rahmat, H. U. A. A. (2018). The influence of corporate university identity on student retention with corporate reputation and student satisfaction as mediating variable: The case of a Jakarta business school. The Social Sciences, 13(8).
Nyadzayo, M. W., & Khajehzadeh, S. (2016). The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, 30, 262-270.
Oliver, R. L. (1999). Whence consumer loyalty? Journal of marketing, 63(4_suppl1), 33-44.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of marketing, 49(4), 41-50.
Ram, J., & Wu, M.-L. (2016). A fresh look at the role of switching cost in influencing customer loyalty: Empirical investigation using structural equation modelling analysis. Asia Pacific Journal of Marketing and Logistics, 28(4), 616-633.
Rehman, S.-u., Bhatti, A., & Chaudhry, N. I. (2019). Mediating effect of innovative culture and organizational learning between leadership styles at third-order and organizational performance in Malaysian SMEs. Journal of Global Entrepreneurship Research, 9(1), 36.
Rehman, S.-u., Mohamed, R., & Ayoup, H. (2019). The mediating role of organizational capabilities between organizational performance and its determinants. Journal of Global Entrepreneurship Research, 9(1), 30.
Ribbink, D., Van Riel, A. C., Liljander, V., & Streukens, S. (2004). Comfort your online customer: quality, trust and loyalty on the internet. Managing Service Quality: An International Journal, 14(6), 446-456.
Salkind, N. (2012). Exploring research.. Hoboken: NJ: Pearson Education.
Sandberg, K. (2002). Kicking the tires of corporate reputation. Harvard Management Communication Letter, 5(1), 3-4.
Sevier, R. A. (1994). Image Is Everything--Strategies for Measuring, Changing, and Maintaining Your Institution's Image. College and University, 69(2), 60-75.
Shin, Y., & Thai, V. V. (2015). The impact of corporate social responsibility on customer satisfaction, relationship maintenance and loyalty in the shipping industry. Corporate Social Responsibility and Environmental Management, 22(6), 381-392.
Skudiene, V., & Auruskeviciene, V. (2012). The contribution of corporate social responsibility to internal employee motivation. Baltic Journal of Management, 7(1), 49-67.
Sok Kuan Fung, A., Southcott, J., & L. C. Siu, F. (2017). Exploring Mature-Aged Students’ Motives for Doctoral Study and their Challenges: A Cross Border Research Collaboration. International Journal of Doctoral Studies, 12 (January), 175–195. https://doi.org/10.28945/3790
Stiglitz, J. E. (1975). The theory of" screening," education, and the distribution of income. The American Economic Review, 65(3), 283-300.
Stone, M. (1974). Cross‐validatory choice and assessment of statistical predictions. Journal of the Royal Statistical Society: Series B (Methodological), 36(2), 111-133.
Tingchi Liu, M., Anthony Wong, I., Rongwei, C., & Tseng, T.-H. (2014). Do perceived CSR initiatives enhance customer preference and loyalty in casinos? International Journal of Contemporary Hospitality Management, 26(7), 1024-1045.
Turban, D. B., & Greening, D. W. (1997). Corporate social performance and organizational attractiveness to prospective employees. Academy of management journal, 40(3), 658-672.
Turker, D. (2009). Measuring Corporate Social Responsibility : A Scale Development Study. Journal of Business Ethics, 85(4), 411–427. https://doi.org/10.1007/s10551-008-9780-6
Yeo, R. K., & Marquardt, M. J. (2011). Through a different lens: bridging the expectation–perception (quality) divide in higher education. Asia Pacific Journal of Education, 31(4), 379-405.
Youness, H. R. (2012). Social responsibility of the Lebanese private universities: A qualitative study of Notre Dame University using document analysis of publicly available data: Saint Louis University.