How to cite this paper
Melnyk, T & Varibrusova, A. (2019). Variable indicators affecting the country’s brand strategy effectiveness and competitiveness in the world.Management Science Letters , 9(10), 1685-1700.
Refrences
Afifi, A., & Azen, S. (1982). Statistical Analysis. Computer-Aided Approach. Moscow: Mir.
Anholt, S. (2007). Competitive Identity: The New Brand Management for Nations, Cities and Regions. Basingstoke, UK: Palgrave Macmillan.
Aronczyk, M. (2013). Branding the Nation – The Global Business of National Identity. New York: Ox-ford University Press.
Dinnie, K. (2008). Nation Branding – Concepts, Issues, Practice, Butterworth Heinemann. Oxford: United Kingdom.
Efremov, V.S. (1997). Classic Strategic Analysis and Planning Models: Shell/DPM. Management in Russia and foreign, 3, 34-39.
Eurostat. (2014). Eurostat indicators of High-tech industry and knowledge – intensive services. Annex 3 – High-tech aggregation by NACE Rev. 2. Available at http://ec.europa.eu/eurostat/cache/metadata/Annexes/htec_esms_an3.pdf
Fan, Y. (2006). Nation Branding: What is Being Branded? Journal of Vacation Marketing, 12(1), 5-14.
Fetscherin, M. (2010). The Determinants and Measurement of a Country Brand: the Country Brand Strength Index. International Marketing Review, 27(4), 466-479.
Hichens, R. E., & Robinson, S. J. (1978). The Directional Policy Matrix: Tool for Strategic Planning. Wade Long Range Planning, 11, 8-15.
International Center for Policy Studies (ICPS). (2017). Economic Development of Ukraine 2017: Achievements, Failures, Prospects. Available at http://icps.com.ua/ekonomichnyy-rozvytok-ukrayiny-2017-dosyahnennya-nevdachi-perspektyvy/
International Monetary Fund. (2018). World Economic Outlook Database. Available at http://www.imf.org/external/pubs/ft/weo/2018/01/weodata/weoselgr.aspx
Kaiser, H. F. (1960). The application of electronic computers to factor analysis. Educational and Psy-chological Measurement, 20, 141-151. http://dx.doi.org/10.1177/001316446002000116
Keller, K. L. (2012). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th edition. New Jersey: Pearson.
Kharman, H. H. (1972). Modern Factor Analysis. Moscow: Statistics.
Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9(4/5), 249-261.
Nahorniak, T. (2010). The Image, Brand and Reputation of the Territory in Political Science and Prac-tice. Tribuna, 5-6, 43-44.
OESD. (n./d.). Official OESD Statistics. Available at https://stats.oecd.org/
Papadopoulos, N., & Heslop, L. A. (2002). Country Equity and Country Branding: Problems and Pro-spects. Journal of Brand Management, 9(4/5), 294-314.
Polishko, H. H. (2013). International Ratings of Country Brands and Assessment of the Brand of Ukraine. Crimean Economic Bulletin, 2(6), 109-112.
Schwab, K. (Ed.). (2017). The Global Competitiveness Report 2017–2018. Geneva: World Economic Forum.
Shevchenko, O. V. (2003). PR Technologies in International Relations (European Experience and Per-spectives of Ukraine): monograph. Kyiv: Free Press Center.
Shtelmashenko, A. D. (2013). The Brand of the State: the Essence and Peculiarities of Formation. Sci-entific Bulletin of the Academy of Municipal Management. Series: Management, 2, 348-356.
Starostina, A., Kravchenko, V., & Lychova, H. (2011). The International Image of the Country: Practi-cal Aspects of the Analysis. Marketing in Ukraine, 3, 49-58.
Temporal, P. (2014). Branding for the Public Sector: Creating, Building and Managing Brands People Will Value. Available at http://site.ebrary.com.ezproxy.jamk.fi:2048/lib/jypoly/detail.action?docID=10990950
The State Treasury of Ukraine. (2018). Report on Fulfilment of the Budget of Ukraine for January-April 2018. Available at https://www.treasury.gov.ua/ua/file-storage/misyachniy-zvit-pro-vikonannya-derzhavnogo-byudzhetu-ukraini-za-sichen-kviten-2018-roku?page=2
Thompson, A. A., & Strickland, A. J. (2007). Strategic Management: Concepts and Situations for Anal-ysis. Moscow: Williams.
UNCTAD. (2017). World Investment Report 2017: Investment and the Digital Economy. Geneva: Unit-ed Nations.
UNCTADstat. (n./d.). Statistical Indicators. Available at http://unctadstat.unctad.org/wds/ReportFolders/reportFolders. aspx?sCS_ChosenLang=en
Verner, I. Ye. (Ed.). (2018). Statistical Yearbook of Ukraine for 2017. Kyiv: State Statistics Service of Ukraine.
Zavhorodnia, T. V. (2010). Global Brands in Modern Marketing Technologies. Abstract thesis. Kyiv.
Anholt, S. (2007). Competitive Identity: The New Brand Management for Nations, Cities and Regions. Basingstoke, UK: Palgrave Macmillan.
Aronczyk, M. (2013). Branding the Nation – The Global Business of National Identity. New York: Ox-ford University Press.
Dinnie, K. (2008). Nation Branding – Concepts, Issues, Practice, Butterworth Heinemann. Oxford: United Kingdom.
Efremov, V.S. (1997). Classic Strategic Analysis and Planning Models: Shell/DPM. Management in Russia and foreign, 3, 34-39.
Eurostat. (2014). Eurostat indicators of High-tech industry and knowledge – intensive services. Annex 3 – High-tech aggregation by NACE Rev. 2. Available at http://ec.europa.eu/eurostat/cache/metadata/Annexes/htec_esms_an3.pdf
Fan, Y. (2006). Nation Branding: What is Being Branded? Journal of Vacation Marketing, 12(1), 5-14.
Fetscherin, M. (2010). The Determinants and Measurement of a Country Brand: the Country Brand Strength Index. International Marketing Review, 27(4), 466-479.
Hichens, R. E., & Robinson, S. J. (1978). The Directional Policy Matrix: Tool for Strategic Planning. Wade Long Range Planning, 11, 8-15.
International Center for Policy Studies (ICPS). (2017). Economic Development of Ukraine 2017: Achievements, Failures, Prospects. Available at http://icps.com.ua/ekonomichnyy-rozvytok-ukrayiny-2017-dosyahnennya-nevdachi-perspektyvy/
International Monetary Fund. (2018). World Economic Outlook Database. Available at http://www.imf.org/external/pubs/ft/weo/2018/01/weodata/weoselgr.aspx
Kaiser, H. F. (1960). The application of electronic computers to factor analysis. Educational and Psy-chological Measurement, 20, 141-151. http://dx.doi.org/10.1177/001316446002000116
Keller, K. L. (2012). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th edition. New Jersey: Pearson.
Kharman, H. H. (1972). Modern Factor Analysis. Moscow: Statistics.
Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9(4/5), 249-261.
Nahorniak, T. (2010). The Image, Brand and Reputation of the Territory in Political Science and Prac-tice. Tribuna, 5-6, 43-44.
OESD. (n./d.). Official OESD Statistics. Available at https://stats.oecd.org/
Papadopoulos, N., & Heslop, L. A. (2002). Country Equity and Country Branding: Problems and Pro-spects. Journal of Brand Management, 9(4/5), 294-314.
Polishko, H. H. (2013). International Ratings of Country Brands and Assessment of the Brand of Ukraine. Crimean Economic Bulletin, 2(6), 109-112.
Schwab, K. (Ed.). (2017). The Global Competitiveness Report 2017–2018. Geneva: World Economic Forum.
Shevchenko, O. V. (2003). PR Technologies in International Relations (European Experience and Per-spectives of Ukraine): monograph. Kyiv: Free Press Center.
Shtelmashenko, A. D. (2013). The Brand of the State: the Essence and Peculiarities of Formation. Sci-entific Bulletin of the Academy of Municipal Management. Series: Management, 2, 348-356.
Starostina, A., Kravchenko, V., & Lychova, H. (2011). The International Image of the Country: Practi-cal Aspects of the Analysis. Marketing in Ukraine, 3, 49-58.
Temporal, P. (2014). Branding for the Public Sector: Creating, Building and Managing Brands People Will Value. Available at http://site.ebrary.com.ezproxy.jamk.fi:2048/lib/jypoly/detail.action?docID=10990950
The State Treasury of Ukraine. (2018). Report on Fulfilment of the Budget of Ukraine for January-April 2018. Available at https://www.treasury.gov.ua/ua/file-storage/misyachniy-zvit-pro-vikonannya-derzhavnogo-byudzhetu-ukraini-za-sichen-kviten-2018-roku?page=2
Thompson, A. A., & Strickland, A. J. (2007). Strategic Management: Concepts and Situations for Anal-ysis. Moscow: Williams.
UNCTAD. (2017). World Investment Report 2017: Investment and the Digital Economy. Geneva: Unit-ed Nations.
UNCTADstat. (n./d.). Statistical Indicators. Available at http://unctadstat.unctad.org/wds/ReportFolders/reportFolders. aspx?sCS_ChosenLang=en
Verner, I. Ye. (Ed.). (2018). Statistical Yearbook of Ukraine for 2017. Kyiv: State Statistics Service of Ukraine.
Zavhorodnia, T. V. (2010). Global Brands in Modern Marketing Technologies. Abstract thesis. Kyiv.